Sale-a-day websites massive unused seo power, where's their marketing?
-
How do these companies market themselves so well? Is it 90% social media?
I'm curious to how they initially got off the ground and it seems like I need to be exploring these marketing techniques as well.
-
Agreed. These sites are big on referrals. If you invite a friend and they make a purchase you receive a kick-back. Your friend also receives a discount on their first purchase on some of these, etc.
This promotes passing on the message and is a huge marketing tool.
-
If you truly provide an exceptional value for customers or if you fill a niche need in an exceptional way, all you have to do is let a few people know about it and the marketing will take off on it's own. Do something better then anyone else to where people want to tell their friends about it.
When you can walk into a large office environment and notice employees in their cubicles talking about your site or company with their co-workers, you are probably doing something very well or, as EGOL would say, kick-ass
-
hehe..things I can tell you about hautelook and gilt. Let me put this in simple terms so you will understand better.
These sites work on closeout items from brand stores (think about groupon) except much larger picture with product to clear out - seasonal clearances. In one day for example products from company I work with cleared products on haute for 45K..That is just one day.
Marketing. Very simple. Email Lists. Extremely large email lists and referrals. We are talking about millions. What you need to know that each one of those stores is not started by an average guy. These are huge chains like nordstrom, macy's that use their mrkt initially to start it and then it is all about friend referrals. Super cool idea. Be big to become big. Stay tuned though - these are little fish still. In spring you will see what zappos is doing with it as well.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Combine Knowledge in SEO with JS
Hi all, I'd like to ask you what's your opinion about combine the knowledge in SEO with JS. I'm already working in agency as Technical SEO Exec and I'd like to study a part-time JS developer course because I like coding too. In a future, I'd like to combine my knowledge in SEO and the skills I could get in mentioned course because I like both of them. Please, let me know your thoughts about it because your opinion would help me a lot. Thanks a lot guys! Ignacio
SEO Learn Center | | Builtvisible0 -
What would you expect an SEO agency to deliver in 6 months?
Hi All, Looking for some views/opinions on this one, my question is "What would you expect an SEO agency to have delivered for a single client over a 6 month period with a budget of £12k?" I appreciate that its fairly open ended and very subjective not knowing the site/circumstances but is there a general consensus or minimum you'd expect to have seen delivered for example x number of backlinks, x number pieces of content created, technical improvements made etc etc. Any steer, views or opinions would be greatly appreciated. Jon
SEO Learn Center | | Jon-S1 -
How do I find a great SEO Mentor?
I've had good experiences growing with Mentors. I don't mind paying the high rates as it has always left me with a good return. What I'd be looking for: Someone to give me direction Someone to correct and provide advice on a strategy that I have come up with Someone to provide answers when I'm stuck Someone that I can grow with It would help if the mentor has good knowledge of and can help with how social media, blog writing, email marketing all ties in to a good SEO campaign. Ultimately we want to be able to help our clients reach more people any way possible. With this I feel I can take the next step and start offering these services in a way that works for our business and more importantly allows us to meet the needs of our clients. But finding an SEO mentor is proving harder than I thought. So does anyone have any tips on where to find a mentor? Who is actually doing it now and would be a good option? And what would the rates be? I was thinking in the $100-150 range. Is this reasonable for an SEO mentor? Any help here will be greatly appreciated. Thanks,
SEO Learn Center | | Daniel_B
Daniel.0 -
Where can I get all of the slides from Mozcon '13? I attended.
I heard several people on the Moz team and on the Speaker list mention that the slides would be available after the conference. Does anyone know where I can find them? Thanks!
SEO Learn Center | | joltz0 -
Local SEO Practice: Creating a Fictitious Business?
Has anyone tried fabricating a fake, brick-and-mortar store as an SEO experiment? Sort of along the lines of what Starwood is doing (check out this Wikipedia experiment with the Test Galaxy Sheraton), but with a legitimate physical address and all? Was it useful? And are there any potential legal troubles that could arise from borrowing a vacant address? I'm thinking this could be helpful for my Intern to gain practical experience in local SEO, without the politics of working for a client But I wouldn't want to blight that address for future occupants if the experiment went horribly awry. We could instead offer pro bono services to a small business with a limited web presence – that would be useful to her, and constructive. But I'd like to have a better understanding of what signals Google looks for when deciding whether to index a website in local search, and see whether possible to dupe those algos. What are your thoughts, Mozzers? .
SEO Learn Center | | sweetfancymoses0 -
Google's weighting of Page Load speed
Hey, we recently optimised our website page load speed as part of our overall optimisation. Page load speed according to the Google Developers Page Speed test was previously 51 out of 100 and is now 92 out of 100 and this was improved within the last seven days gradually, cached half way through the improvement process. I appreciate this is regarded as only a small part of the whole process, however, I’d be interested to know if anyone has a concrete opinion/proof on whether such a big improvement would actually make a difference to our rankings in the SERPs.
SEO Learn Center | | tdsnet0 -
.ca and international SEO
So we are building out on some of our Ecommerce sites, and expanding and adding .ca domains to our already established .com. What techniques have you used to generate success in similar launches to this one. I will reply to each response with thoughts and questions 🙂 Enjoy the discussion 🙂
SEO Learn Center | | Blargh1230