My organic search dropped over 25% since March Update....Any insights?
-
-
I will.
I have a team starting tomorrow!
-
You are welcome,
Please let me know how you get on
-
Thank you.
We have some work to do now.
Anthony
-
Hi,
Google released a core update in March.
Your site is about CBD oils and vapours, it could be that you have been hit due to YMYL (Your Money Your Life).
I dont currently work on any CBD sites, but feel it would make sense that Google considers them to be medical.
I would suggest taking a look at your EAT(Experitse, Authority, Trust) and finding ways you can start to increase these attributes on your site. Such as citing medial research that reflects any claims you have on your website about your product. Also building the authority of the site again by showing your expertise so any medical qualifications you can show that backs up what you site says your product does.
Here is a couple of links regarding the March update
https://blog.searchmetrics.com/us/google-core-algorithm-update-march-2019/
https://www.searchenginejournal.com/google-update-rollback/298647/#close
And here are some on YMYL and EAT
https://www.mariehaynes.com/the-august-1-2018-google-update-strongly-affected-ymyl-sites/
https://www.semrush.com/blog/eat-and-ymyl-new-google-search-guidelines-acronyms-of-quality-content/
https://www.searchenginejournal.com/improve-google-eat-score/270711/
I hope this helps.
Steve
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to best handle search landing pages - that don't exist
I have quite a bit of blog information that can be searched, which results in "pages" that don't actually live anywhere. These are scanned by Moz and appear as poor page quality for speed, etc. How do I get the service to either ignore all of these or is there a way to treat them as a real page with content? As there are quite a few generated over time, I'd like to be able to capture them somehow. Thanks.
On-Page Optimization | | amac70 -
Frustrated by Google Search Result
We have a page on our website for our review of the "Voltage" shisha flavor by "Social Smoke" (Social Smoke is the brand). Voltage is one of their hookah tobacco flavors. https://www.hookah.org/social-smoke-voltage-flavored-hookh-tobacco/. When I search for "Social Smoke Voltage Review", our page is at the bottom of the first page result. We have a video, decent content on the page, and a review function. We've implemented correct Schema code too: https://goo.gl/iwCP7E. When I use the page grade tool on Moz. Our page ranks B for that keyword but the results number 1 and 2 and 3 on Google all rank C or D. Our video and review schemas don't show up on Google search result either. We have a good community online. Our social media pages are popular. We share the blog posts on the social media accounts fairly regularly too. We have an old and established website. From what I understand we are following all of Google's standards and rules too. What does a website owner gotta do?
On-Page Optimization | | Heydarian0 -
Display URL changed for Organic Regional Searches?
Hey. We currently have a US version of the site (/us) which is displaying in US Google Search. However the /us domain is also showing for our co.uk Google searches. Is there a way I can ensure the /us is only displayed for US searches? Any thoughts would be greatly appreciated 🙂
On-Page Optimization | | LoveCrafts0 -
Hiding body copy with a 'read more' drop down option
Hi I just want to confirm how potentially damaging using java script to hide lots of on page body copy with a 'read more' button is ? As per other moz Q&A threads i was told that best not to use Javascript to do this & instead "if you accomplish this with CSS and collapsible/expandable <DIV> tags it's totally fine" so thats what i advised my clients dev. However i recently noticed a big drop in rankings aprox 1 weeks after dev changing the body copy format (hiding alot of it behind a 'read more' button) so i asked them to confirm how they did implement it and they said: "done in javascript but on page load the text is defaulting to show" (which is contrary to my instructions) So how likely is it that this is causing problems ? since coincides with ranking drop OR if text is defaulting to show it should be ok/not cause probs ? And should i request that they redo as originally instructed (css & collapsible divs) asap ? All Best Dan
On-Page Optimization | | Dan-Lawrence0 -
Domain authority dropped a lot in last month
I thought I'd asked this earlier but it seems to have disappeared. My client's domain authority has hovered at around 42-46 for the past 6 months. But in the past month it has dropped 6 points. Organic search traffic is up, no keyword rankings have fallen, external links are up slightly, but not massively. Competitors remain roughly the same DA although theirs are only around 14/16 anyway. What should I be looking for as to the cause?
On-Page Optimization | | mfrgolfgti0 -
We have 5 postions on page 2 in a google search, but none on page 1\. How can we fix this?
For one of our most important key phrases we have 5 listings on page 2 but none on page 1. We are an ecommerce company, the key phrase we're trying for is a Top Level Category name for us, so the 5 links we have on googles second page for the key phrase (in order) are the appropriate top level category page, the sites home page and than three sub categories of that top level category. So while that all makes sense, can't we convince google to concentrate all that link power/juice into just the top level category page? Hopefully bumping it to first page rank? The 5 ranks are 11-15
On-Page Optimization | | absoauto0 -
Dropped 12 after following SEOMOZ Tips
I changed up my on page stuff via SEOMOZ tips, and I dropped like a rock in water 12 positions from 29 to 41 over night for homes for sale in casa Grande AZ. What did I majorly do wrong?
On-Page Optimization | | sansonj0 -
How could I avoid the "Duplicate Page Content" issue on the search result pages of a webshop site?
My webshop site was just crawled by Roger, and it found 683 "Duplicate Page Content" issues. Most of them are result pages of different product searches, that are not really identical, but very similar to each other. Do I have to worry about this? If yes, how could I make the search result pages different? IS there any solution for this? Thanks: Zoltan
On-Page Optimization | | csajbokz0