SEO: High intent organic revenue down in Europe
-
Our team is stumped and we are hoping some of you might have some insight! We are seeing a drop in Europe organic revenue and we can't seem to figure out what the core cause of the problem is.
What's interesting, the high intent traffic is increasing across the business, as is organic-attributed revenue. And in Europe specifically, other channels appear to be doing just fine. This seems to be a Europe high-intent SEO problem.
What we have established:
- Revenue was at a peak in Q4 2017 and Q1 2018
- Revenue dips in mid-late Q2 2018 and again in Q4 2018 where it has stayed low since
- Organic traffic has gone up, conversion rate has gone down, purchases have gone down
- Paid search traffic has gone up, conversion rate has gone down slightly, submissions have gone up
- Currency changes are minimal
- We cannot find any site load issues What we know happened during this time frame (January 2018 onward):
- Updates to the website (homepage layout, some text changes) end of April 2018
- GDPR end of May 2018
- Google Analytics stops being able to track Firefox
Europe is a key market for us and we cant figure out what might be causing this to happen - again, only in Europe - beyond GDPR and the changes we've made on our site is there anything else major that we're missing that could be causing this? Or does anyone have any insights as to where we should look?
Thank you in advance!
-
For example, the amount of organic visitors, can depend on if Google is rolling out a Google algorthim update?
Here at Walsh & Partners Ltd, we see massive fluctuations in where our website ranked, and number of organic visitors, during the March Google Core Update 2024. So, it might be that there is a significant algorithm update underway?
-
@Vijay Gaur I also wanted to add that we checked and haven't seen any issue with bot traffic
-
Hello, thank you for your reply!
1. We are just seeing this trend in European countries.
2. We manage SEO data with google analytics, console, VPN searchers and ahrefs. Our target market is researchers that are publishing research (specifically non-native speakers).
3. Yes it is cyclical - we typically see a lull during the summer and winter holiday (similar to the US academic calendar). For most of our customers, it depends on how often they publish.
4. I'm not familiar with spam (bot) traffic. What is the best way to look into this? -
Hi There,
The information above looks insufficient to draw conclusions, however, I understand your main concern is about a drop in organic traffic from a specific geographic region and conversion drop as well.
Here are some further questions:
- -Is your industry seeing a downtrend in general in Europe or elsewhere?
- How are you managing the international SEO of your website? What is the main target market for your website? How is it international targeting setup in google search console (old version)?
- Is your business cyclical in nature?
- Have you analyzed whether the earlier traffic was spam(bot ) traffic, how much is the drop from such traffic?
Thanks,
Vijay
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple sub-category of the same name ? does that effect SEO
Hello, If I have multiple sub-category of the same name ? does that affect SEO for example I have the following category structure? domain/bmw/series5/2006.html domain/bmw/series5/2007.html .. etc domain/bmw/series3/2007.html domain/bmw/series3/2006.html ..etc domain/Acura/cl/2006.html domain/Acura/cl/2007.html .. etc I do use canonical url because I may have the same product in multiple categories but my question does google penalize me because I have the same (year) url key for multiple categories even though I use canonical url ? do I have any advantage in masking them filters vs sub-category from SEO point of view ? specially my goal is to have different meta title and meta description for each sub category ?
Algorithm Updates | | LKCservicesINC0 -
How to check which site performing well in google organic?
Hi All, Is it possible to check sites via any tool which sites performing good in google organic? Any site ... Is it possible via Alexa? My Concern is majorly for UK Ecommerce site... Thanks!
Algorithm Updates | | pragnesh96390 -
Drop in Organic Traffic
Hi all, last Thursday (1/31) our organic traffic and conversions fell off the map, going from 15% of our traffic to just over 5%. We've started creeping back up, we were nearly 7% yesterday, but I'm wondering if anyone else experienced an extreme drop in traffic or any advice on what we should be doing next. We are currently building links from University and government organizations and are always creating fresh content on our blog and website pages. One thing that we thought of is this timeline corresponds with when we created a Google + local listing for our company. Is there any possibility we stopped appearing in as many national search results since we have a local listing? Our domain is www.dishcostsless.com. Any advice would be very helpful. Thank!
Algorithm Updates | | PlanetDISH0 -
Our organic search traffic went flat for 2 weeks Oct 2 - Oct 17\. It has since resumed to more normal numbers. Anyone have any idea why this would happen?
Does anyone have any insight as to why our organic search traffic would go to nearly nothing for roughly a 2 week span Oct 2 - Oct 17th? Our regular traffic remained fairly consistent so we were still being indexed. It has now resumed to more normal numbers but I cannot think of anything we did that would make this happen? We did make a 302 switch to be a 301 permanent redirect on our site in early August but that is all I can think of? Any insight or help would be appreciated!
Algorithm Updates | | mwuest0 -
Organic SERP CTRs and Universal Search
We have a keyword that we show up in the #1 position for organically. However that number one position is a Maps blended search result and we are the first listing with link, address and phone number. This is a high volume keyword but we receive little traffic from it. Looking in Web Master Tools this is corroborated in showing that for this keyword our average position is 1.7, high volume of impressions but click through rate is 0.04%! Is it possible that people scroll past the first result when it is a Maps blended search result to go to the first "true" organic listing? Has anyone else seen this? Is there anything a website owner can do in this situation to increase CTR for your listing?
Algorithm Updates | | IrvCo_Interactive0 -
What is the best SEO solution for pagination?
Dear all, What is the best SEO solution for pagination? for example, what code do I need to put on these individual pages? /page-1 /page-2 /page-3 (final page) Thanks!
Algorithm Updates | | HMK-NL0 -
What are the most trusted SEO sites?
Other then SEOmoz what sites can you trust for SEO? Is there some type of formula I can use to find out if any site is trustworthy?
Algorithm Updates | | uofmiamiguy0 -
Singular vs plural SEO
Hi everyone, OK I've been looking at the Google adwords keyword tool and it's thrown some of my On-page SEO into question (everything said here are examples, I haven't used any real life terms or figures). Lets say my page is about "Green Apples", let's say the keyword tool shows that the singular version "Green Apple" gets more searches (as an example). Should I optimize for the singular or the plural? Also lets say my title tag for that page is "Green Apples | Apples Galore UK" would Google/SEOmoz count that as an optimisation for the singular "Green Apple" or do the search engines take the title literally and don't differenciate between singular and plurals? Thanks in advance everyone! Regards, Ash
Algorithm Updates | | AshSEO20112