Facebook PPC - Number of Clicks According to FB Different Than Visits in Analytics?
-
Hi There
So I was trying out my first FB ads with a client.
I see according to FB there were 105 clicks. But according to google analytics there were only 69 visits. I am counting visits from facebook.com and apps.facebook.com
Any reason for this discrepancy, or any tips? Am I missing something?
Thanks!
-
Does this hold true for Google Adwords? I am practically experiencing the same issues but with Adwords and Analytics.
-
Yes, thanks guys! Great info. I'm sort of new to any PPC at all - but in the article Daniel linked to, it took me here to the URL builder tool, which I'd never played around with before. But this is exactly what I was looking for.
-
Daniel is making all the right points. One important thing to remember that conceptually FB clicks and GA visits are calculated differently. For FB, a click is a click. It's going through their system so it's easy for them to accurately track clicks. On the GA side, a visit is contingent on a user having JS/cookies enabled. Although almost most devices will meet that requirement, GA also has to be told what source they came from. FB ads (and other ad networks) will commonly use redirects because it's their method of tracking clicks before sending the user to the destination. These redirects might cause issues because it may confuse the referrer being passed. That's why building GA campaign tagged URLs will help alleviate that.
-
This explains the link re-routing issue in more detail:
http://blog.thenetimpact.com/2009/10/how-to-track-facebook-ad-traffic-using-google-analytics/
-
Right back at you.
Another possibility is the way Facebook shortens URLs:
"this is quite frequent problem. I guess that you click in FB and visits in GA will never be the same, but this difference is really huge.
From what I've heard, Facebook is using its own URL shortening methods for treating the outbound links such as Ads. The trouble is, that this method is apparently problematic with some features like redirected or shortened URL. Try to remove the goo.gl address and run the Ads on the full original URL (just keep the URL builder parameters)."
http://www.google.com/support/forum/p/Google%20Analytics/thread?tid=425b634da546ab6f&hl=en
If you Google "facebook clicks different than analytics visits" you'll see many people in your situation.
-
Dan (nice name)
Thanks for the response! I had assumed there would be a deviation between FB and GA - but is it typical for GA to show practically only 60-70% of the clicks? It seems like a big difference?
Thanks!
-Dan
-
Clicks are usually different than visits in PPC. The same person can click your ad multiple times, which raises your clicks, but not your visits. This could certainly account for the discrepancy. Google Analytics isn't 100% accurate anyway.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving from old GTM to New Version of GTM - Analytic & Adwords transaction and revenue stop refelecting
Hi Guys, I am moving from old version of tag manager to new version of tag manager. But when i do so at that time in my google analytic 1) my adwords transaction, revenue and ecommerce conversion rate stop showing. 2) In ecommerce -overview also transaction, revenenue and ecommermce conversion rate stop showing. Can any one tell me what is the issue? I am sharing with you the details configuration of my old tag manager and new version of tag manager - I am using google analytic having id - UA-12345678-9 I am using old version of google tag manager in that i have configure 5 tags - a) google adwords conversion tracking
Paid Search Marketing | | devdan
b) GA pageview tracking
c) google remarketing
d) GA conversion tracking
e) twitter conversion tracking I did following configuration for all - Tag Name - google adwords conversion tracking
tag type - Adwords conversion tracking
conversion id - 123123123 ( from adwords)
conversion lable - sdfsnfs-sfsf ( from adowrds) Firing rule -{{url}} contains ordersuccessful.aspx
{{event}} equals gtm.dom save Google Analytic PageView Tracking
Tag Type - classic Google Analytic
web properid id - UA-12345678-9
track type - page view Firing rule - all pages save GA conversion Tracking
tag type - classic google analytics
web property id - UA-12345678-9
track type - transaction Firing rule -{{url}} contains ordersuccessful.aspx
{{event}} equals gtm.dom By above configuration everything work fine with google analytic. In New versoin of tag mananger following configuration i did - Adwords conversion tracking
Choose Product - Google Adwords
choose tag type - adwords conversion tracking
configure tag - conversion id - taken from adwords
conversion label - taken from adwords
conversion value - {{google_conversion_value}}
Fire on - Name - order successful page
type - custom event
Filter- Page url contains ordersuccessful.aspx
event equals gtm.dom save Choose Product - Google Analytic,
choose tag type - universal analytic
configure tag - tracking id - UA-12345678-9, track type - page view Fire on - All pages save GA conversion tracking Choose Product - Google Analytic,
choose tag type - universal analytic
configure tag - tracking id - UA-12345678-9, track type - transaction Fire on - Name - order successful page
type - custom event
Filter- Page url contains ordersuccessful.aspx
event equals gtm.dom save By above configuration my analytic stop reflecting transaction, revenue, ecommerce conversion rate for adwords and ecommerce overview. Thanks!0 -
Is this PPC claim true?
I want to optimise our marketing spend and was concerned about the high conversion rate of one of our products. When I suggested stopping PPC I was offered this advice: 'It is vital to keep spending on brand terms to prevent competitors bidding on your brand terms and taking the top positions' This this true and if so why would anyone want to bid on our brand terms?
Paid Search Marketing | | FBS1 -
Facebook CPC advertising
Hi Can anyone recommend any UK based Facebook CPC advertising suppliers with proven and demonstrable track records happy to work on small/test budget to start ? cheers Dan
Paid Search Marketing | | Dan-Lawrence0 -
Importing Analytic goals into Adwords
My company is in the process of updating how we track conversions in Adwords and Analytics. One prgrammer suggested importing Analytic goals into the Adwords account. I am extremely hesitant to do that because I know that Analytics and Adwords don't always play nicely together. Does anyone have any experience (positive or negative) around this. Pros and cons? Should I keep the tracking separate? Also, FYI, our flow does not employ the traditional "thank you page" conversion model. We have java scripts and onload events that fire when goals are triggered. I am not a programmer so I am a little out of the loop on how it all works. All I know is that I want conversions/goals to be attributed to the correct channel. Help me mozzers!
Paid Search Marketing | | Vacatia_SEO0 -
PPC/Adwords in China
I am trying to understand the challenges of running PPC in China. If anyone has any experience with adwords/Baidu/Alibaba I would really appreciate them sharing. I was having a hard time locating the specific polices in Adwords help. Any help is much appreciated. Thanks!
Paid Search Marketing | | JerrodDavid0 -
Recommend a PPC book
Hello everyone, I recently read Danny Doves book, Search engine optimisation secrets, and loved it. I was wondering if anyone had read a similar book on the PPC side which they could recommend that touches on similar topics such as advanced techniques but also the practical side such as billing and dealing with customers etc...
Paid Search Marketing | | RikkiD220 -
What are the best sources for finding competitor PPC spending by category?
Can anyone provide sources for gathering paid search advertising spend for competitors, preferably by category? Thank you.
Paid Search Marketing | | JoeAmadon0 -
Starting Fresh with a New PPC Account
I've inherited an Adwords account with a few years' worth of history. The account has changed hands a lot though and there's a lot of clutter and confusing account architecture (confusing and redundant campaigns, thousands of inactive long-long-tail keywords for every match type, etc.). I have a new architecture/strategy in mind but I'm unsure if I should start a new account from scratch, pause 90% of things and start some new campaigns, or delete a bunch of stuff permanently and start some new campaigns. My fear with the pausing option is that I'll have to wade through a bunch of clutter in my daily management and reporting - I like to keep things clean. My fear with deleting is losing data - I'd like to be able to always look back at how things were. And my fear with the new account from scratch method is losing whatever account/campaign quality score or historical value the account has built over time and the logistics of having to stop the old account to create a new account. Can you even have 2 accounts with the same domain or would I have to delete the old account before launching the new? For all my past PPC accounts, I started them more or less from scratch so this is new to me. Any advice/insights would be most appreciated. Thanks! Jeff
Paid Search Marketing | | jeff.gibson0