A grade optimised posts not showing in SERPs
-
Hi all,
I've been using Moz to research, optimise and grade a broad range of copy and blog posts over the years. After the optimisation process I've always seen a relatively quick improvement of pages/posts in SERPs.
I am currently working on a new website launched earlier in the year on a subdomain. There's a sitemap, fresh content added every month and the site has an verified Google Analytics and Search Console account. The content is quite niche with low traffic data for related terms, however, I am finding that after three or four weeks the optimised posts aren't displaying in the top 50 results in Google.
These are the posts:
https://sykeshome.europe.sykes.com/cut-the-cost-of-customer-support-use-a-work-at-home-model/ - optimised for "Cut the cost of customer support" (and also "Cut the cost of customer support: use a work-at-home model")
https://sykeshome.europe.sykes.com/quality-and-compliance-in-a-work-at-home-environment/ - optimised for "Quality and compliance" (and also "Quality and compliance in a work-at-home environment")
As a new website launched on a subdomain there aren't currently any inbound links, but I wanted to know if I am simply being impatient in expecting the above posts to rank higher (if only slightly), or if there could be a reason optimised content with a Moz A grade isn't showing in the first 50 results.
Any advice or pointers would be much appreciated.
Jonathan
-
A good example of how not to write and optimise a blog post https://mynewsfit.com/why-to-use-royalty-free-music-in-content-creation/
-
Great! Happy to hear that all worked out!
-
Quick update: this did just turn out to be a case of me being impatient with a new website. A few days after my last post (above) all the optimised pages started showing high in SERPs. The info on supporting inbound links is very helpful however.
-
That's great, thanks for clarifying and for all your advice, it is much appreciated.
-
The links don't necessarily have to be from the same websites that are linking to the top results. They'll need to be from relevant websites or relevant pages & articles to your website.
-
Many thanks for that advice, it is very helpful.
To clarify, do I need to build inbound links from the websites that are already linking to the top results in Google for the exact match search, or, do I need to build inbound links from more related websites that help support the nature of my content (which also help Google to understand that the copy is about work-at-home solutions for businesses, and not work-at-home job opportunities)?
-
Well with the recent updates from Google, we're seeing a shift from exact-match search results to satisfying searcher intent. So based on the query "Quality and compliance in a work-at-home environment" and the search results page, it seems Google is trying to satisfy the intent behind the search by providing different types of results - when I checked the top resulting pages, I can see that they are very different in what they offer and the information they hold.
In the case of the pages you shared, there are probably more factors that need to be considered besides optimizing the page to match the exact query. These include the internal & external links to these pages and the content/topics of the pages that are linking to these pages.
-
Thanks for the feedback, it is much appreciated. When I search for the optimised term "Quality and compliance in a work-at-home environment" the first results are actually completely irrelevant - they are basically job sites advertising quality and compliance jobs, and they don't have anything to do with dealing with quality and compliance when working from home (which is what the post is about).
Isn't it odd that a search for the optimised term "Quality and compliance in a work-at-home environment" doesn't even bring up the post in the first 200 results? I've never had that before - I've had optimised pages appearing on page 1, 2, 3 or 4 of SERPs dependent upon competition, but I've never optimised posts and not had them show at all (even for an exact match search).
Obviously, in the first 200 results there are a lot of low domain authority sites, so I'm still baffled as to why the optimised pages aren't showing at.
At the moment this isn't about ranking higher, it's about being ranked at all. Any ideas?
-
I heartily agree with this answer
-
Hi JC,
I can see that the pages are indexed and showing up when running a "site:" search . So you're good on that front. The fact that its not ranking high enough is probably due to a number of factors. I would suggest running a query for what you think each page should show up for, and seeing what's actually ranking in the first page. Check the content of the ranking pages, the main website, and run a high-level backlink analysis to give you an idea of what you're up against.
Once you identify the gaps, you'll get a good idea of what needs to be done to rank higher.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
MOZ is showing that I have non- indexed blog tag posts are they supposed to be nonindexed. My articles are indexed just not the blog tags that take you to other similar articles do I need to fix this or is it ok?
MOZ is showing that my blog post tags are not indexed my question is should they be indexed? my articles are indexed just not the tags that take you to posts that are similar. Do I need to fix this or not? Thank you
Intermediate & Advanced SEO | | Tyler58910 -
Please help with serp placment question?
We own discount banner printing and we are trying to rank 1 for pvc banners or vinyl banners and cannot understand for example how the below is correct, we did suffer a link penalty years ago but we fixed this and the domain has some good links (more and better quality than the sites above us) and cannot understand how we rank below most of the sites above us? If we type on for example pvc banners we get http://www.bannershop.co.uk/cats/pvc_banners.htm https://www.hfe-signs.co.uk/banners.php http://bannerprintingandroid.co.uk/pvc-banners/ http://www.discountbannerprinting.co.uk/banners/vinyl-pvc-banners.html And if we type in vinyl banners we get http://www.vistaprint.co.uk/banners.aspx http://www.bigvaluebanners.co.uk/ http://vinylbannersprinting.co.uk/ http://www.discountdisplays.co.uk/html/vinyl_banners.html https://www.buildasign.co.uk/banners http://www.monkey-print.com/outdoor banners/budget-outdoor-banners http://www.discountbannerprinting.co.uk/banners/vinyl-pvc-banners.html
Intermediate & Advanced SEO | | BobAnderson0 -
Why is this SERP displaying an incorrect URL for my homepage?
The full URL of a particular site's homepage is something like http://www.example.com/directory/.
Intermediate & Advanced SEO | | TheEspresseo
The canonical and og URLs match.
The root domain 301 redirects to it using the absolute path. And yet the SERP (and the cached version of the page) lists it simply as http://www.example.com/. What gives? Could the problem be found at some deeper technical level (.htaccess or DirectoryIndex or something?) We fiddled with things a bit this week, and while our most recent changes appear to have been crawled (and cached), I am wondering whether I should give it some more time before I proceed as if the SERP won't ever reflect the correct URL. If so, how long? [EDIT: From the comments, see here: https://www.youtube.com/watch?v=z8QKIweOzH4#t=2838]0 -
My website has dropped in the rankings drastically. How can I get it back up the SERPs?
I manage a website that I took over 6 months ago - the site was sitting happily on page one of google so I haven't had to do much to keep it there - other than a few onsite improvements. However, last week the site dropped off the SERPs. The site is http://www.pro-techairconditioning.co.uk/content/home.html Could someone please suggest reasons for this and ways to solve the problem? Thanks
Intermediate & Advanced SEO | | SWD.Advertising0 -
Show parts of page A on page B & C?
Good afternoon,
Intermediate & Advanced SEO | | rayvensoft
A quick question. I am working on a website which has a large page with different sections. Lets say: Page 1
SECTION A
SECTION B
SECTION C Now, they are adding a new area where they want to show only certain sections, so it would look like this: Page 2
SECTION A Page 3
SECTION C Page 4
SECTION D So my question is, would a rel='canonical' tag back to Page 1 be the correct way of preempting any duplicate content issues? I do not need Page 2-4 to even be indexed, it is just a matter of usability and giving the users what they are looking for without all the rest of the extra stuff. Gracias. Tesekürler. Salamat Ko. Thanks. (bonus thumbs up for anybody who knows which languages each of those are) 🙂0 -
Guest Posting Good or Too Spammed in 2013
Hi, Some of the Gurus and Associates have indicated that guest posting is the "Directories of today." There are some posts from last year about this in the Q&A, but what is the most recent thought if guest posting on quality sites should be avoided? Thanks.
Intermediate & Advanced SEO | | BobGW0 -
Taking up the entire serp
Hey guys, I tried to search across the q&a for an answer but came up with nothing for this. I'm competing well for our keyword rankings with 20 keywords, 13 of which on the first page and 9 in the top 3. Which is great! But what we are interested in doing is taking over the rankings. Currently competitors reside around us in the serps taking up the remainder of traffic. We are considering creating new websites and competing on the same keywords to rank and eventually take over the google rankings for our products. So that if you were to look to buy 'purple buttons' the top 5 websites sell these but are owned by ourselves. The question is. Has anyone else done this? What are googles views? Are there any traps that we could run into? As far as I see it the only real issues we could run into are with google on a moral basis. Thoughts?
Intermediate & Advanced SEO | | AdenBrands0 -
Wordpress Duplicate Content Due To Allocating Two Post Categories
It looks like google has done a pretty deep crawl of my site and is now showing around 40 duplicate content issues for posts that I have tagged in two seperate categories for example: http://www.musicliveuk.com/latest-news/live-music-boosts-australian-economy http://www.musicliveuk.com/live-music/live-music-boosts-australian-economy I use the all in one SEO pack and have checked the no index for categories, archive, and tag archive boxes so google shouldn't even crawl this content should it? . I guess the obvious answer is to only put each post in one category but I shouldn't have to should I? Some posts are relevant in more than once category.
Intermediate & Advanced SEO | | SamCUK0