Preserving Authority of closed website
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Hi,
I have the opportunity to acquire a domain of a company that is closing in a similar industry who currently have a decent Authority - 51DA, 5,752 Linking Domains.
I cannot do anything with the new business yet but if I acquire the domain the existing website will turn off.
If I crawl the existing site and 302 redirect all pages to a holding page on said domain, will that preserve authority while I start the new business and build the new website and like-for-like pages?
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@seoman10 I'm still a newbie here most of the SEO strategy here is getting me confused
I read some articles saying some link building can turn to spam how will I really know where to paste my links and when not to ...
Heres my site very young -
Short answer is probably not. Search engines have long since got wise to such tactics. For instance Google have their own closely guarded method of calculating authority, this has a reset mechanism for the very sort of situation you are talking about.
Expired domain link building is a very old tactic, I believe it did used to work many moons ago but Google has got wiser and a lot cleverer.
The only safe option is to acquire the domain and website from the company before it expires.
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