Video's Pros and Cons - YouTube vs My website or both?
-
This isn't really a question per say, but more of a request for advise.
We are in the process of creating videos for our travel website. They are more informational and do not promote any products as such.
I am aware of the options, and I am leaning towards creating a pro account with Vimeo so that the videos are available only on our website. The reason for this is so that we can at least get credit for our work, as when they are on you tube, anybody can syndicate the video without linking to our website.
I am also aware that there are allot of searches happening on YouTube, and it may be worse if we choose not to upload our videos there as we would loose out on a big audience.
it would be GREAT if we had the best of both options. And i had an idea i want to get your opinions on.
Create the video and upload onto our website with "lower competitive" title / meta / body.
Submit the video on YouTube with a "Higher competitive" keyword / title /meta and description.
When someone finds our video, they might search YouTube to avoid linking back and wont find it, (although it is there getting traffic from a similar keyword)
Branding is the number 1 objective for these videos, so you tube + many other video sites would be the way to go. However, i would also like our own "private" video blog on our site so that if web masters like the video, we can give them the option of embedding it on there site (like SEOMOZ do it on there whiteboard Fridays)
Your comments and suggestions will be muchly appreciated.
Greg
-
Thanks, that makes sense YouON. I could create interesting/funny/entertaining videos on YouTube for brand awareness, and more product/tour orientated videos on my site for pre-selling and SEO
Thanks for the advice everyone
Greg
-
I have used video on a few occassions and would suggest Youtube. Its quick and easy to submit, loads quickly, plays well and does not bog down your site. Just my two cents! Good Luck!
-
I completely agree with YouON.
And I would add that if you know where your audience is (on YouTube), you should be there too. Additionally, YouTube has such a high volume of traffic (especially for searches), that capturing that traffic for some brand awareness (even if the user doesn't end up on your site) can really help your brand.
-
Hi Andre,
I would personally create a company profile on youtube and I would add my videos there that anyone can access; I would them embed those videos into the website and if you have a facebook page, I would embed the videos there too. If you want to give web masters the option of embedding the videos on their site; they can still do this with youtube. Or are you looking to charge for them to see your private blog of videos? If so, I would charge people a fee to see those videos, once they pay you can give them a custom logging into the blog. Vimeo would be a good tool for the private blog portion.
I hope this helps.
-
I'm italian so sorry for my bad english... I think that you may produce a few video (viral, funny or really useful) and publish them on YouTube. YouTube is great to share your brand with people. Inside the video and in the description (also in the tilte) you put your website. On your website, instead, you can publish technical/specific/vertical video which may interest only your targeted visitors.
So YouTube for spread the word about your website and your knowledge and your site for deeper content.
-
I would check out Wistia. As a pro-member there is a SEO discount. You save about 20 bucks a month for SEO videos. You can keep metrics of watched videos, heatmaps, video sitemaps, options to have the video embedded on your site and video sitemaps. Definitely worth the price.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does the background on my product photos impact SEO - step and repeat vs. plain background
I have a new e-commerce site and I'm focused on optimizing it for SEO. If I am taking product photos, will having a step-and-repeat (background with our logo repeated) in the background of the product impact how the images are scanned by Google? In other words, would I benefit from having a plain background behind my item shots vs. a backdrop with our logos all across it? I don't want Google to think I'm spamming my logo across all our items, but also want our photos to be recognized as ours. I want to gain SEO from my effort and definitely not hurt it! Thanks!
Branding | | A_Wo0 -
Domain authority vs indexed pages
Hello, There are many articles and from our personal experience we can say that you can rank a page without backlinks with high DA but we cant figure out if DA of domain help to rank as the link juice ( so the link juice going from home page thru all pages to specific page) or it will rank a page even if its not linked in any way from homepage or any other pages and even if it not linked in any way from other pages and still ranks just because of high DA, does that DA value will spread even above all indexed pages if you have lets say 100,000 pages, i mean if domain has 100 indexed pages and DA of 50 and another domain has 100,000 and DA of 100, if both pages are the same on those domains and have no backlinks to it from my understanding page on domain with 100 indexed pages and DA of 50 suppose to rank higher ? Please share what you think
Branding | | maxdelop0 -
Merging Websites
My company like many other in the 2000's created a stand alone site for a product to better rank. It did well for a long time and still does for that niche market. However the CMS is old and beginning to break so I am trying to convince my bosses that we do not need a stand alone site for a niche product and that it can be merged back into the main branded website. I do not think we need to manage an entire separate website that receives <5,000 visitors a year when we could still have that niche rank well on a site that receives that many visitors a month Is their some sources for me to site that can support my argument? Or am I wrong and we can should leave up a stand alone niche product site.
Branding | | KJ-Rodgers0 -
Revisited: The subdomain vs subdirectory question
This has been much discussed before, but I would like to bring it up again in a specific content. I was wondering what people think about choosing between the two (subdomain vs subdirectory), when adding new 'channels' to a digital media platform. The two examples that I have are both very smart companies, that very recently went different route for the same challenge. I'd like to hear some pro's/con''s and any input you might have! The exapmles are: Vice: the main site is Vice.com, and they have begun to add a ton of new 'channals' or topically specific content (e.g. news.vice.com, noisey.vice.com, munchies.vice.com etc). Mic: the main site is Mic.com and they have been adding new channels in sub-directories: mic.com/arts, mic.com/world, mic.com/music Thanks!!
Branding | | stacksnew1 -
Product expansion on website. Best practices for Retargeting Interior Pages with a high concern for brand.
For the past year, I've worked on a website that offered one product (Product 1). The homepage targeted both branded terms and the highest volume keywords for the one product. We've built a lot of strong links to the homepage using the natural variations of the targeted Keywords & the homepage ranks very well for these terms. The brand is now expanding its offerings to two products (Product 1 & 2). Thus necessitating the creation of two product subpages. I'm not concerned about ranking of Product 2's page, only Product 1. From a branding perspective, the homepage URL works wonderfully for the expanded offerings. And from an SEO perspective, offering two products allows me to target a very high volume group of keywords on the homepage that now makes more sense given the offerings. This new group of keywords will make even more sense if brand is able to roll out a 3rd product. The profitability of Product 1 & 2 are about the same. The profitability of potential product 3 is far greater 1+2 combined. Product 3 also has the most natural correlation with the group of KWs I plan to target on the homepage, i.e., I care more about the ranking of the homepage once Product 3 has launched. Product 3 will have its own interior product page as there is plenty of search volume for KWs specific to this product. I'm worried about hurting the rankings of the old product and URL confusion between the homepage & the to-be-created Product 1 page. I don't see myself having a lot of options. Options 301 - It does not make sense to 301 redirect the homepage to the Product 1 interior page. The homepage URL has strong branding and will be used in future marketing. I do not believe that I value the maintaining the rankings of Product 1 enough to push for making the new homepage example.com/home or similar to allow for the 301 redirect. Canonical - The content of the homepage will be changing, thus a rel=canonical to the Product 1 page does not make sense, nor does it make sense from a ranking perspective as I also want the homepage to rank for the new set of KWs I will be targeting The only real option I see is attempting to reach out to strong back links with Product 1 anchor text (or context) & asking them the switch the URL to the Product 1 interior page. Combine this with proper site-wide internal linking to the new Product 1 interior page & an anchor text link on the homepage to the new Product 1 interior page. Am I missing something? Am I dismissing either one of the above options too easily. Am I over-thinking this (yes probably)? Would love another set of eyes on this.
Branding | | 2uinc0 -
Youtube Optimization Guide please?
I'm trying to do youtube optimization for some videos right now. I wanted to know what the maximum length of a title should be, and what the maximum description should be as well. Are there any other best practices I should know about? Thanks,
Branding | | OOMDODigital
James0 -
Should I fix a high quality link when the website linking was complaining? What would you do?
While reviewing 404 errors in Webmaster Tools, I noticed that a client had a link from a high authority, well respected forum, to a page which no longer exists. When I checked out the linking post, it was from 2004 and showed a campaign against the company for it's advertising tactics. I'll spare the details but the company has since changed their ways. It's tempting to implement a 301 to get the link juice from this DA 80 post, but since the reason for the link is a negative one and the co-citations are not going to be positive, is it better to just let this link go? Or what about something more up-front, such as setting up a page which states the company's mission statement and commitment to quality and standards and 301 redirecting to there? Even if we let this link be broken, a potential customer could be put off, so it might be a good idea to address this past issue on site? Let me know your opinions on whether there is a way to benefit from this link or whether we are better off allowing the 404.
Branding | | McCannSEO0 -
Looking for examples of a B2B brand spinning off B2C products on to separate websites
Does anyone have any good examples or case studies? Right now I'm working on a site with both B2B and B2C products crowded onto one site. I'd love to find some examples of companies that have built their online B2B brand separately from their consumer products. I found the Constructive Playthings case study on Marketing Sherpa but nothing else.
Branding | | TexaSEO0