What is the best way to transfer a sites link juice.
-
We have been building a new website for one of our clients which he wants it to replace an existing website which will be taken down shortly.
The existing site has a reasonable amount of inbound links and we would like to redirect that link juice to the new website, can anyone tell me what the best way to do this would be.
Thanks
Fraser
-
Thanks Gianluca,
We fall under number 4.
-
Hi!
there are several options depending on the situation.
- The new site is essentially redesigned but maintains the URLs structure > the links will still work (I know it is now your situation, but 1 to consider);
- New site, same domain name, same content, but different URLs structure > 301 the old URLs to the matching content new ones via .htaccess (assuming the site is hosted in an Apache environment);
- New site, same domain, different content structure and different URLs structure too > 301 the old URLs to the most related content page of the new site
- New site, new domain name, same content but different URLs structure > as point 2, but in this case you can also use the "Change of Address" option in Google Webmaster Tools (under "Site Configuration"). I think that Bing webmaster central offers a similar option
- New site, new domain name, different content structure and different URLs structure too > as point 3 but with the GWT option too (and maybe BWC as well).
Hope this helps
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Disavow links from legit sites but have spammy link profiles?
I'm currently doing a backlink audit for our site with a LOT of backlinks. Some of the linking sites are legitimate business websites in our industry who have linked to us for a totally legitimate reason (we have good content!). However, these businesses themselves have a spammy backlink profile—that is, the only sites linking to that site are obvious link farm sites. Here is an illustration: spammyseolinks.com; payforseo.xyz; blackhat.ru ==all link to==> legitbusiness.com ==links to==> mysite.com Should I disavow this backlink? I guess it's not really giving me much SEO worth since it surely been branded a spammy junk domain, but then again, it's a real website that we've earned a link from because we're doing stuff the right way. Is it hurting or helping me?
Link Building | | THandorf0 -
Many of our best links are to our old domain. Problem?
Hi, around 7 years ago the organization I'm with switched their domain name. When doing link analysis some of our best links are to the old domain including a followed link from an article on the BBC news site. The old domain has been 301 redirecting to the new domain for years. Is it worth the time to contact the sites that are linking to the old domain? Or, will all or the majority of the link juice be given to the newer domain with the 301 redirect? Thanks!
Link Building | | limited70 -
Link building for a 'boring' eCommerce site
Hey all, I'm in need of some serious inspiration and I'm hoping one of you generous people can help. We're looking to do a spot of link building for an eCommerce site which I would describe (without putting it down too much) as 'boring'. This isn't our fault per se as the site sells printer cartridges and there's only a certain amount of excitement such a product can create. As a result natural linkbuilding is quite tricky, especially when it comes to creating links to anything other than our homepage. For the past couple of years we have focused on creating good content and indeed have a thriving database of hundreds of helpful articles and videos on the site. These are generating decent traffic (and rank #1 for many different help related search terms) but the problem with these articles is that they don’t convert in to sales at all well. I’m also conscious that it will ultimately end in us developing a link profile which would classify us as a printer repair resource rather than cartridge sales website. I have read numerous guides on Moz but they all tend to focus on products which are a little sexier than those that we sell. Getting someone to share and link to a truly unique product would be incredibly easy compared with asking someone to engage, share and link to the latest Epson cartridge. I started writing articles on some decent quality business blogs however the links given don’t look particularly natural and the link would always be to our homepage. We have the staff and the time but we built a whole host of rubbish links back before Penguin and I want to ensure that we are going to head in the right direction before embarking on something new. If you had a site which was really dull how would you devise a link building strategy that was relevant and, most importantly, natural? Thanks for your help. Chris
Link Building | | ChrisHolgate1 -
Best way to build backlinks
Hey guys, I was wondering what is the best way to build back links ? I have all the read moz's articles regarding this and I know the crucial parts are creating content, engaging users via social media etc. What I am interested in knowing is whether guest posting is still a solution to create that domain authority you need to rank ? I've spoken with some people that told me guest posting is out of date and will not pay off using it. By using guest posting of course I relate to creating unique content and valuable to the user. Thanks, Andrei
Link Building | | kiraftw0 -
What is the best way to obtain backlinks?
Im tryin to obtain backlinks to my website...what is the best way to accomplish this?
Link Building | | juniorbeagle0 -
Does a hashtag link pass the same amount of link juice as a link without a hashtag?
Example 1: link to: http://www.domain.com/#something-inside-the-page Example 2: link to: http://www.domain.com/
Link Building | | adriandg0 -
Link to my site not showing up in Open Site Explorer
If a link to my site on another domain does not appear in the list of links gathered by the Open Site Explorer, does that mean that this backlink will not be crawled by search engine bots? Is there anything I should do to make sure that this link IS crawled and/or recognized by search engines coughGooglecough?
Link Building | | robgleslie0 -
Sitewide links and ways round it
Hi there. I'm just re-reading The Art of SEO to ensure we have everything in place for our own website relaunch, and there was something that left me slightly confused with regards to sitewide links. As a web design company, a lot of our links come from sitewides on client websites, currently in the pages' footer region. Would these count as sitewide links, and would varying the target page and/or anchor text make these links count for more and be less of a red flag? Alternatively, is there a way we can get credit from the sites we have designed without running the risk of having our links marked down or ignored altogether by the search engines? (As an aside, it doesn't seem to have affected us so far, although it is obvious that only a small percentage of the inbound links are passing any real value - again, is this something we can rectify somehow?)
Link Building | | themegroup0