Link Building: No linked to content in industry
-
Hello,
I'm doing link buidling for a small ecommerce niche.
There's no resource content in the niche (looking at OSE Top Content) that has attracted backlinks (on any sites)
How should this effect what resource content I should create. Thanks!
-
Great, thanks Ryan
-
Cant really think of one off the top of my head. I would still follow the lawyers.com or business.com type of format, just imagine those sites as a section of your site, the directory/resources section that houses all that kind of stuff.
-
Thanks Ryan,
I'll go ahead and keep it within the ecommerce site if that is the biggest SEO benefit for the ecommerce site.
Could you give me an example
-
Would kind of depend on this niche that you are talking about.
Technically yes, people may click on links in the directory and leave your website. With that you have a couple of choices:
- Keep the directory within your website/domain and use it as an industry resource, gaining backlinks and increasing the overall Domain Authority of your root domain, while directing important internal links to valuable portions of your eCommerce site to boost the value of those pages. You wouldnt create an easy way for consumers/users on the front end to get to this directory, using UX/UI to keep people in the paths that you want.
- Create a stand alone blog/site that is the industry directory that is hosted somewhere else on a different domain. It would look like a "third party" resource and people could still link to it, and it would begin to rank and gather authority on its own. You would use that as a sort of portal/link building site to your own ecommerce site as well as those who participate in it.
If you went with the second route, a site similar to lawyers.com or something like that would be a good one to look at. Its an article directory, business listing directory and a massive link-bait type of site for resources.
-
Thank you both for the comments.
What, specifically, would this direcory be like? Can you show me an example?
Also, wouldn't I worry about people leaving my site to visit other sites in the directory and not come back?
I think a directory might work. Thanks!
-
I agree that is is a great opportunity. A directory of sorts would be a great resource to have. Many professional industries have their own directories (not just a general web directory). Then you can solicit others to create listings, etc..
-
It sonds like you have a perfect oppertunity to become the industry resource. Finding an industry that produces a lot of money, that doen't have a lot of online competition, is a GOLD MINE!
Create something that everyone in your industry needs/wants and then ask them to read it, contribute to it, and link to it.
Good luck, i'd love to hear how your project turns out.
-bryant jaquez
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link building | SEO Agency Cardiff
Hello, we have been link-building to the home page for some time now. We believe that we have better on-page SEO than some of our direct competitors. We want to rank for “SEO Agency Cardiff,” but despite building backlinks, building Nap, and writing content marketing, it will not get onto the first page of Google. Despite hundreds of hours spent on it, and all SEO reports saying we are better than some of the companies on there, are there suggestions as to what our agency could be missing? We would be grateful for any SEO advice, as we cant get it onto the first page of Google, despite hundreds of hours, trying get on Google for this keyword "SEO agency Cardiff".
Link Building | | sarahwalsh0 -
Link Building where link building is dead. Latest tactics in a land of content.
Hello, What is your latest link building techniques considering manual link building is basically dead, and you should really build good content to drive results. Link building has really become less important. It seems to be much more 10X content now. What would you recommend for basic link building considering this besides the 50 first Links video by Rand, which is excellent. Thanks, Bob
Link Building | | BobGW0 -
Internal Linking - Post links vs Side Bar Links behaving differently
Hi, I have a question regarding the internal linking behavior. My website is www.hindimeaning.com which is approx 3 years old. I have approx 450 posts. Now i have a widget on right sidebar "Popular posts". A widget below my posts "Related Posts". And a simple html CSS menu above the posts (I removed menu around 6 month before so currently it will not show.) I crawled my site with moz crawler (same are the result from google crawler as well) and it shows menus links as internal links. While sidebar widget "Popular posts" and "Related Posts" are not showing as internal links. If we talk theoretically what i learn till now is "every link on a page behaves as internal link". Then why the widget links are not showing as internal links. Thanks, Mahesh Kumar
Link Building | | chaudhary04890 -
Questions About Link Building .
Hello Moz Community, I am about to hire a SEO firm for my website ranking. I have few questions about their link building plan. http://priceperlink.com/SEO-Link-Building/ Their link building plan ! I have purchased package 4. I have noticed they will use same article and PR again and again . Is that acceptable ? This plan is not authenticated to me. I hope google will catch me for duplicate content. Anyone can clear it please ? Another question is , If i provide unique articles , will that plan be helpful ? Still i have confusion. As I read few days ago, google don't give any value to article submission and press release distribution without any news ! So, help me quickly and suggestion as well. Will i continue with them or not. Thanks
Link Building | | businessowner0 -
Link & Content Building
this is a tough one for me. Some of you know that the average SEO contract is fairly limited in budget.Clients in very competitive industries are fearing spending a lot on SEO. I do not think I should list the reasons for this.what do you do with limited budgets for SEO.The onsite-technical optimization is fairly easy and take much prsonal labor but it is manageable.The off-site optimization, links, content , and just getting you client out there is time and funds consuming over the scope of regular projects I know.My question is what do you do with onsite optimization really. I am sure some advice will include write great content, get it out there, guest blogging however those are not readily available and are not fitting the scope of any project.what do you think?
Link Building | | ciznerguy0 -
Does a hashtag link pass the same amount of link juice as a link without a hashtag?
Example 1: link to: http://www.domain.com/#something-inside-the-page Example 2: link to: http://www.domain.com/
Link Building | | adriandg0 -
Link Building Contracting
I am about to launch a new site and I am looking for someone for link building in the real estate industry with proven track record. I would be interesting in discussing terms and strategy.
Link Building | | Bucky0 -
Link Building Services Post Penguin
Hi Can anyone suggest a link building service that is of higher quality and still works nowadays? All the private networks were deindexed and it looks like we're left only with blasting software, which i don't really like. I am doing research on link building now and i can't seem to find any service that meets the quality of BMR or other deindexed Homepage Networks. Thanks!
Link Building | | comancsm0