Reciprocal links
-
Hi SEOmoz Pros,
We have vendors from whom I was hoping to get links.
To make it more enticing to them I was planning to select a small number of vendors (with good site metrics-PA, DA, PR) and create a "Featured Vendor" module on some pages that would link back to the vendor's site as well--thereby created reciprocal links.
I was planning to only have one vendor to a page and only for the pages that we are targeting locally. My hope is to help boost the ranking of those pages.
Is it okay to offer our vendors to link back to their site or should I ask for a one-way link back to our page and pitch it as exposure for their brand??
Lastly, does Google penalize for these types of links?
Thanks!
-
Thanks guys!
-
I definitely agree with you about one way links being better in general. However, if Google reduced 100% of the link value.. then blogs like SEOmoz wouldn't do well at all because they link back to tons of sites
-
Even though the intention might be better, the Google Algorithm doesn't take into account intention. If it sees two pages linking to each other, it will flag it as reciprocal and reduce at least some of the value of each link, if not all. I'd recommend asking for a straight one-way link. Maybe offer your vendors a badge to put on their site as a sign of pride in your working relationship. The badge could then link to you, and both of you benefit without a link exchange...
-
This sounds completely legit to me.
Google just doesn't want you to exchange links for the sole purpose of manipulating search results.
But in your case, you both are giving each other brand exposureYou could ask for one way links, as those may be a bit more valuable.. but I wouldn't stress over it either way, you're on the right track IMO.
Does this help?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Wierd link
We have recently receive linek from one website. The site is quite very powerful for the word we try to rank, however the link is kind of wired. This is how it looks like: http://villasdiani.com/?db The webmaster of the site said that he ads (?db) on the end so as we would see on our analytics the traffic from his site.. Also the link is from footer...is this good or it does not have value
Link Building | | VillasDiani0 -
Disavow links
I am working on an account that has had several seo companies
Link Building | | JasperSEO
over the past year so around every corner I discover something new. One the
things I have found are that majority of links to the site is coming from an
outside blog but digging deeper I found that the blog is actually on the same
server as clients. Should I disavow links from that blog or should I leave it
alone?0 -
Is a reciprocal link the same value as a non-reciprocal
So I just started a few weeks ago doing some linkbuilding for my photography site at http://danielvaladas.com I started by adding my site to some of the business directories recommended by SeoMoz + some local and specialized directories I found myself and from my competitors. I also sponsored a local charity in exchange for a link on their PR3 website and I wanted to blog on my site about this sponsorship. I am wondering if it is better to link back to them or not. Is this one way link of more value if I don't link back to them?
Link Building | | valadas0 -
Are the following considered bad links for Link Building.
I've been doing a lot of research lately on link building & I've read a lot about having a diverse amount of links. Social links, Blog links, comment links, footer links, No follow links, Directory links as well as links with Anchor text URL match, brand match, partial brand match, non-descriptive, and with keywords. But there is a lot of talk of removing those links that look like a site that's built just for link building purposes.... but Directories are basically built for link building are they not? I'm wondering if anyone can tell me if they feel links from the following directories would be bad links. (Non-Paid) http://www.yoganza.com http://www.wkool.com http://www.wee-directory.com http://www.voicelet.com www.hotfrog.ca http://www.webdirectorieslist.com http://multiplelistingboard.com http://mozdirectory.net http://freedirectorypr.info Industry specific below: http://bestautolinks .com http://automotivedome.com http://automobilebuzz.com http://craigsautolinks.com Thanks so much for the help!
Link Building | | DCochrane0 -
No internal followed links
My site shows no internal followed links in OSE, but each page on my site has internal links, including to the domain itself - jonnyt.me. Any idea why this might be and how I could fix it?
Link Building | | jontarbuck0 -
Which link should I use for link building?
I have an article which have high rank on Google. But recent, I use mod rewrite url so this article have new url. old: mywebsite.com/c1/p-1 new: mywebsite.com/c-e/p-1 Now, google is indexing old url. I want to ask when I build linking to my site, which link should I use for link building? I should build linking for new url or old url. Thanks
Link Building | | sonzin13040 -
Internal Linking - 100 plus links
Hi Everyone, I have a question of how the on-page links are being counted. Say you have a page with a warning of having too many on page links (100+). How are all of these links counted? Let's say there are only 5 links on that page. Do the links on each of those pages count too and so on and so forth? I just want to make sure I have wrapped my head around this correctly. Thanks!
Link Building | | dirigodev0 -
Web directory links
Just wondering about this SEO company that promises submissions to 65 000 web directories?
Link Building | | jingliang3_rogers.com
Is this even possible? Are many of the links going to be low-quality or worthless? What do you guys think?0