Hosting / Redesign & Text Change
-
In the process of redesigning a clients site.
The text and the design need to change to focus the site on conversions more than it is at present.
The client is not happy with the current host, they want to change, my feeling is to either change a while before the site redesign is launched or a while after.
Anyone got any opinions, experiences to share.
Justin
-
I am working with a client on the same type of change. The only difference in the case of my client, is I made the recommendation of a URL change as well. His current URL was of the pattern www.brand-Canada.ca. I have recommend the new URL as www.BrandCanada.com. (The actual brand.com site is already taken).
His current site is left in tact on the old URL and old server. His new site will launch later this month on the new URL. While working with the site, I noticed some issues with his current host so I recommended a new one. When the new site launches, it will be a new URL and host.
While his old domain has been around for several years, it has relatively few backlinks. The plan is to establish the new site and maintain the old one as well for now. The old site is HTML/CSS/Zen Cart setup, where the new site is a Joomla/ZenCart solution. The look and feel of the site is completely different.
I am sharing this experience to suggest you may wish to run both sites for a time. Not all sites offer that opportunity, but many do.
-
I would definitely change the hosting before you launch the redesign.
That way you can get through any complications with a new host. When the
redesign is ready you can launch it quickly.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anchor Text to Rank for a Keyword
Is it still possible to use anchor text to rank for a keyword that is not present on the landing page? Or are there any alternatives?
Intermediate & Advanced SEO | | seoman100 -
Redirect wordpress from /%post_id%/%postname%/ to /blog/%postname%/
Hi what is the code to redirect wordpress blog from site.com/%post_id%/%postname%/ to site.com/blog/%postname%/ We are moving the site to a new server and new url structure. Thanks in advance
Intermediate & Advanced SEO | | Taiger0 -
Are these Bad Internal Links/Anchor Text?
Hi my site www.over50choices.co.uk is 4 months old and I wondered whether my "Quick Links" section (right hand column) on 95% of my pages with the same/similar anchor text was not best practice ie should I vary the anchor text & the target locations more? ( they tend to point to my top 6 pages) They were set up originally to make the customer experience easy to find things but from what i have read Google doesnt like too many links looking the same ! I also have 3 Graphics (cross sales messages) just above the foot of most (not the home page) pages, linking to my 3 key value pages, all with similar Alt Text tags, again should i vary the alt text or is not a good idea to have this type of link on every page? What is best practice, as i am trying to balance the visual/customer experience whilst optimising for search? Thanks
Intermediate & Advanced SEO | | AshShep1
Ash0 -
PRweb & PRnewswire
Hi Guys, Looking for thoughts on press release websites in terms of link value. Recent press releases on both these sites have recently appeared in OSE with DA's of 93/98 and PA's of 47/48 - great stuff. Given we can control anchor text and include links these are great opportunities to combine anchor text vs branded links, include citation and co-citations all from within the main body of the release too depending on the PR package you subscribe to. So are these link opps as valuable as they appear or could they be devalued based on the fact they are sat on these PR sites? Might Google view them as no more important than links from ezinearticles? Are they frowned on even more as they might be considered paid links? Further to this, if they aren't as high value as their DA/PA suggests then might an extra filter in OSE to account for this be useful? Interested to hear your thoughts
Intermediate & Advanced SEO | | lovealbatross
Cheers
James0 -
Any advice for my website http://cvcsports.com?
I run the website http://cvcsports.com for myself and my parents. We offer custom varsity jackets for athletes/companies/etc. We rank first in Google for "letterman jackets" and near the top for "varsity jackets". I really want to reach #1 for "varsity jackets" (we were briefly #1 a few days ago but didn't stay there). Does anyone have any advice on what I can do to achieve that? Thanks in advance for the tips!
Intermediate & Advanced SEO | | BrandonDoyle0 -
Our site is recieving traffic for both .com/page and .com/page/ with the trailing slash.
Our site is recieving traffic for both .com/page and .com/page/ with the trailing slash. Should we rewrite to just the trailing slash or without because of duplicates. The other question is, if we do a rewrite, google has indexed some pages with the slash and some without - i am assuming we will lose rank for one of them once we do the rewrite, correct?
Intermediate & Advanced SEO | | Profero0 -
Is this Domain Change Worthwhile?
Hi- I have a client who has setup a new criminal law firm in the last few months. The URL is like: www.somenamelawyers.com ['somename' is the same # characters as their company name] I have run a successful AdWords a/c for them and many of the big traffic and conversion keywords include 'criminal lawyers'. From a SEO perspective, the long goal is to get traffic for 'criminal lawyers' and keywords that phrase match that. So I am considering migrating them to www.somenamecriminallawyers.com. I have researched this issue and understand the technicalities involved in moving. My question here is 'is this change worthwhile'. I think it is worthwhile because it really is in a sense rebranding them to be more clearly in a specific business domain, ie. criminal law. Also, they are a new outfit so they don't have a lot of backlinks yet. And mainly, they will get a SEO boost to their core keywords 'criminal lawyers'. Thanks in advance for your thoughts- Jules
Intermediate & Advanced SEO | | Juller0 -
Link Juice / Java pop up
Hi all I am a bit unsure of something and would appreciate it if someone could clarify (without the sad trombone hinting that my question is stupid like the last time i asked a question) Our Newsletter was recently posted on a website and i am not sure if the link pointing back is actually passing link juice. When clicking the link, a Java pop up box appears saying "click here to go to authors site" I am wondering if this was implemented to avoid google passing its juice? Or if google can index the pop up and give us credit for the link? Please have a look at the article, and let me know what you guys think? http://www.bestholidaynews.com/adventure-and-activities/africa/our-top-3-overlanding-egypt-trips-2.html Thanks in advance Regards Greg
Intermediate & Advanced SEO | | AndreVanKets0