What is the most effective way to migrate an ecommerce site?
-
I am about migrate a 1500 product ecommerce site from Netsuite to Volusion.
The url structure is not going to be the same so I need to know the most effective way of redirecting the old urls to the new site. Is there an easier method than collecting the most popular pages and creating a 301 xml page and upload it once the site goes live?
-
You can use Google Webmaster tools to flag up pages that should be de-indexed once they have been 301'd or if they now 404. This should speed up the process and ensure that pages that don't get indexed very often don't hang around.
-
I use a subdomain for a blog. I would prefer to have a blog that was abc.com/blog, but that is not possible with Volusion. You may want to consider hosting images offsite. This will save bandwidth overage charges. Those fees can eat you up. Make sure you don't host video on your Volusion server.
-
I kinda came into this after the schedule was set so I was given the task of making the best SEO decisions I could. Thanks for the advice. It confirms for me alot of what I already thought. Any thoughts on the blog work around since they don't have a way of integrating WordPress or anything? I'm guessing I need to recomend a subdomain like "blog.domainname.com" or something but just wanted ot pick your brain. Thanks again.
-
I am familiar with Volusion. You will want to take your time. Get get the new site set up on a test server. Make sure it is working the way you want. To do this right, this will take a while. Make the switch AFTER your busy selling season is over. For most of us, this is after Christmas. You will want to do 301 redirects. You could try to do them for all pages, but I think it is important to do them for the pages you are currently receiving inbound links. This will flow the juice and authority to your new web site. Is there a way to get a the old website de-indexed faster? I don't know the answer to this.
You will loose some SEO rankings at first, but Volusion has some decent SEO tools. Make sure you use SEO friendly URL's. Set up all the meta tags (title and descriptions). Use canonical tags for your pages. block crawler access to your shopping cart.
You will be tweeking things for months, but take the time to do it as much of it as you can correctly from the start.
-
A 301 xml page? That's a new one to me. Where did you hear that?
If you're running Apache, Nginx or IIS 7+ you could use a mod_rewrite to possibly set up a global rewrite but that's provided that your URLs share some structure (i.e. they both have the product name in the URL). Otherwise you'll need to set up some sort of 301s and that might mean painstakingly mapping URLs. Remember, if you don't 301 anything you'll be facing a nasty list of problems including
- Duplicate content penalty (until the spiders de-index the old data)
- Lost traffic
- Lost page rank
- Loss of hair
- Loss of job
- Loss of income
So I wouldn't try to cross your fingers and hope for the best. Get a proper 301 up or else!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is this site ranking higher?
We've put a fair bit of effort into delivering value here: https://lewescountycars.co.uk/ But a search for "Lewes taxis" or "taxis Lewes" puts this site above us: https://www.lewestowntaxis.co.uk/ As you can you see, this is a tiny site that we outperform in most ways.... what can we do to rank above it that we haven't already done? Thanks in advance - Gerard.
Technical SEO | | Paul7301 -
Transfering Site from Http to HTTPS
Migrating all of our pages from HTTP to HTTPS. I am listing few of my concerns regarding the same: Currently, all HTTPS traffic to our Homepage and SEO page is 301 Redirected to HTTP equivalent. So, when we enable HTTPS on all our pages and 301 all HTTP traffic to HTTPS and stop current 301 Redirection to HTTP, will it still cause a loop during Google crawl due to old indexing? Will we move whole SEO facing site to HTTPS at once or will it be in phases? Which of the two approach is better keeping SEO in mind? what all SEO changes will be required on all pages.(eg. Canonical URLs on our website as well as affiliate websites), sitemaps etc.
Technical SEO | | RobinJA1 -
Site address change: new site isn't showing up in Google, old site is gone.
We just transitioned mccacompanies.com to confluentstrategies.com. The problem is that when I search for the old name, the old website doesn't come up anymore to redirect people to the new site. On the local card, Google has even taken off the website altogether. (I'm currently still trying to gain access to manage the business listing) When I search for confluent strategies, the website doesn't come up at all. But if I use the site: operator, it is in the index. Basically, my client has effectively disappeared off the face of the Google. (In doing other name changes, this has never happened to me before) What can I do?
Technical SEO | | MichaelGregory0 -
Site verification in WMT
Hello all, I have a site and I want to set a preferred domain but when I do it says I need to verify my site but it gives me no ideas how to do that. I know that normally you have to do it when you set the account up but I had an analytics account for this domain first then just logged on with those details and I was in with no verification process. Cheers
Technical SEO | | jwdl0 -
One site per location or all under and umbrella site?
I am working on a project where we are re-branding lots (100+) existing local business under one national brand. I am wondering what we should do with their existing websites, they are generally fairly poor and will need re-designing to match the new brand but may have some residual links? 301 redirect the URL to the national site, e.g. nationalsite.com/localbusinessA? If so what should I look out for? Do I need to specifically redirect any pages that have links to them to the same pages on the new site? Or should I give them a new standalone website that they link back to the national brand site? More than likely this will be hosted on the same server and CMS as the main site just the URL will remain Do I need to make sure that any old URL's that had links to them are 301'd to the new pages? Many thanks for you advice.
Technical SEO | | BadgerToo0 -
I'm redesigning a website which will have a new URL format. What's the best way to redirect all the old URLs to the new ones? Is there an automated, fast way to do this?
For example, the new URL will be: https://oregonoptimalhealth.com/about_us.html while the old one's were like this: http://www.oregonoptimalhealth.com/home/ooh/smartlist_1/services.html I have redirect almost 100 old pages to the correct new page. What's the best and easiest way to do this?
Technical SEO | | PolarisMarketing0 -
My site cannot be found by google at all
I don't know why but our company site can not be found by google at all. I have submitted to google webmaster, have social media point to, etc, Is there any reason for this? url for our website is www.bistosamerica.com Thank you
Technical SEO | | BistosAmerica0 -
Traffic drop after migration?
Hi everybody. One of my clients is looking to move their e-commerce site to a new platform in the next few weeks. However, they been told by several sources that traffic will drop after a migration, which they want to avoid in the run up to Christmas. I've not heard this before, and I thought as long as you pay attention to structure, indexing and redirects a migration should have no impact. We'd be moving to a site with cleaner code, so surely there wouldn't be some kind of penalty for that? Your thoughts would be great! S
Technical SEO | | neooptic0