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Thanks Michael,

Looks like I have a lot of work to do...

I know our page speed is better that the site in number 1 position, should I move on to the next steps in order that you've listed? Sort of an aside, would you normally take care of all these things yourself or do you work with the developer? I sort of fell into my position and am responsible for Adwords, Content, Copywriting, and everything in between, I didn't build the site (wordpress) and am not comfortable with modifying CSS files needed to speed up page etc. Thank you.

I have some opportunities on the backburner but agree I need to set out a clear strategy/plan and work towards goals on a regular basis. Currently WMT shows 137 RD but most of those are picked up from the old domain which has been 301'd. Moz shows 8 RD and Majestic shows 16. I'm always on the fence about using the disavow file as I'm not sure if the 301'd links carry the same weight (most of them are not very good). I've heard that jumping the gun on the disavow can sometimes do more harm than good. Should I just move on and work on getting better quality links or start disavowing first. We do rank well for our most specific relevant search term but I'm trying for the highest traffic/competition keyword for a year now with only an increase of 5 positions.

Hi there!

I have been working on improving a site for almost a year now, and though we have made great strides in ranking for many relevant keywords our site is hovering at the bottom of page 2 and fluctuates from position 14 to 18 for almost a year. I am pretty prompt at addressing HTML improvements suggestions in WMT, but don't know where I should focus my limited time to get the most results. Competing websites have more backlinks than we do, but content is very thin and I don't think they update or add new content every week like we do. Please help! Am I missing something obvious?? Thanks in advance