Welcome to the Q&A Forum

Hi there! I have been working on improving a site for almost a year now, and though we have made great strides in ranking for many relevant keywords our site is hovering at the bottom of page 2 and fluctuates from position 14 to 18 for almost a year. I am pretty prompt at addressing HTML improvements suggestions in WMT, but don't know where I should focus my limited time to get the most results. Competing websites have more backlinks than we do, but content is very thin and I don't think they update or add new content every week like we do. Please help! Am I missing something obvious?? Thanks in advance 🙂