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Andy has created a cracking response.
I will add that recently 9 June 2015 there was an update on the mozscape calculator. Alot of DA's dropped. SO unless you have seen a drop in rankings for keywords do not concern yourself. See link below that may assist on that issue.
http://moz.com/community/q/big-drop-in-domain-authority
Great email Andy!
Toby
There are two parts to optimizing titles and meta descriptions. Deal with the later first - Meta descriptions should firstly be optimized for clickability as they hold no significant SEO value. So use your 156 characters to create a great CTA.
Titles however are a different beast as they hold significant SEO value. In creation of the perfect Title you need to weigh two competing factors - SEO -v- Clickability.
In the title SEO has the priority or should come first - hence identify the keywords chasing. Then you work out the most clickable way to present those words. Here is a link to another post that answers your question. http://moz.com/community/q/how-should-be-a-perfect-seo-title-description-h1-and-h2
Moz has a snippet tool you can use. https://mza.bundledseo.com/blog/new-title-tag-guidelines-preview-tool Before getting to that use Semrush or another keyword tool your prefer to identify the keywords you are chasing and than start playing with the snippet tool.
Let me know if you have any questions. If you create a title and a description - happy to review it for you.
Toby
A conundrum we face daily. Working through the long lists detailed above is arduous work and I will suggest a start.
If you have access do a site audit with moz or semrush. If access to moz review the moz trust score. After a site Audit you should have a better understanding of some technical issues but there are two factors that I address asap page speed. Just checked your on tools.pingdom and it was below 2 seconds which is excellent.
The second aspect which I suspect has high relevance is bounce rate. I would imagine bounce rate could be a factor for your site from a quick look at the home page. I am not sure whether the site is a shop, info brochure on ear plugs etc. I did not see a CTA. So if your bounce rate is above say 50% I would be studying GA for behavior on the site. Work out what page customers are dropping off, and then dedicate your self to getting the customer to move to the next page. Follow them all the way through to a conversion. If not enough traffic ask family or friends - though they can be brutal.
There are plenty of other items on your list - but understanding your customer and how they are interacting with your site is vital - and creating a deep connection with the right customer is integral to sustained success. If people have a good on site experience they will talk about your site and come back.
Ask away for clarity on any point.
You can see when google has indexed a site but typing in site:
for example "site:https://www.navisyachts.com"
Sometime it takes time, but you can force google to crawl your pages - in webmaster - crawl - fetch as google.
Quick response got to do some work! Hope this helps.
The boys above have detailed the more technical aspects - the common issue is the length of the title. 1 pixel over 512 pixels and the title truncates as you have described above. I have seen it truncate as you have described from 487 pixels.
I tested your example and that is 580 pixels. XYZ Company: Primary Keyword in Ontario Canada - XYZ Company
Hence on your example to reduce the pixel width and also for a better CTR I also recommend you use the pipe | and not the hyphen -. Plus you may need to extract Canada etc.
So confirming have you checked the Title is 512 pixels or less? If still truncating test 487 pixels to be safe. I built my own title tester given it is such a common issue so I could measure the pixels https://www.predikkta.com/products/free-serp-optimizer-tool.html
Hope it is as simple as outlined above. I add it is worth getting right as it has a strong influence on CTR.
Yep, that is it. Send them an email. Good luck with it.
Firstly it is not something to be encouraged copy someone's blog post. I am assuming you have permission to re-post. Duplicate content is confusing for the search engine, which page to show to the searcher? The below link details duplicate content issues.
In your instance I would imagine that if someone was to type in a query in the language of the blog post - then that may mean your blog post would be returned as the most relevant to answer the query.
https://mza.bundledseo.com/learn/seo/duplicate-content
If any issues after reading the link let me know.
Patricks suggestions I think answer your query.
I googled airsoft and it seems strongly related to paintball & airguns. I would not recommend subdomains but keeping it on your main domain. Our experience in fashion is that the more products you have that volume exponentially increases sales. ie go with www.brandname.com/paintball
That said you appear to be leaning towards a sub-domain. As it has completely separate customer bases.
I would try and re-think that strategy and see if there is any way you can live with one URL. You will be dedicated to one purpose not focusing on 2 or 3. Become the expert in airgun sports...
Let me know if have any queries.
Bob
You should have a feel for what you clients want from you - a gut feel for what area to develop and specialize in. Your URL has you limited ie it is a person. So it makes you look and feel like a one man band. If this is the case the work you get will be limited to small business & mums and dads type operations. Unless you can turn yourself into a Consultant to oversee the agencies retained by larger companies. Call that a pivot.
So I would sit down and work, out what past customers will support you with ie testimonials and work out what works for you now. You may want consider a pivot - to consulting as your long term goal - but at present you need money coming in.
Also your website it could be argued looks a little outdated, not modern and fresh - to attract the new young ecommerce up & comers. Have a look at squarespace for some modern sites.
On your actual title & H1. If you know your niche then the words will come natural - ecommerce website design is a competitive phrase - so the local factor and city or suburb will be key to ranking well.
Hope this gives you something to think about.
I have done it for an ecommerce site and I found there was no simple solution. Be great to hear if there is one.
I chose or knew the keywords then went to google translate. Then put those keywords into various tools to see how they extrapolated out. ie Adwords keyword tool. I also used semrush. Also put some onus on keywords on the client.
Because I was also terrified that the translate and then "my combination" might not means what I hope it to mean I then got it reviewed by a native speaker. Great learning curve. That was where I learnt the most from speaking to a local. There is heightened risk not speaking to a someone fluent - so I would not recommend publishing without doing that.
After that it is a process - move back to the re-fining the standard and arduous practices we already know about in keyword research. I was chasing simple clothing keywords and then fortunately the retailer was opening shops which made the job easy.
Not 100% clear on the question.
But I think what you are asking is "Does Google recognizes footnotes, etc?. which is where superscript is often used. The short answer is yes, as I do not believe the size of words would have any factor for google in search. Referencing could only be a positive if only from a semantic perspective.
Hope this helps.
Yes, ideally you go through them all.
Poor grammar is a barrier to customer conversion. If a potential customer hits a barrier they know your competitor is only one click away.
Poor grammar = no trust. Would you trust a site to post you a package that writes sentences that are not easily understandable?
It can be painful but I believe it is necessary, it is time consuming maybe consider outsourcing the copywriting - ie obtaining a third party to check / correct it all for you. Cheap options include Freelancer & Elance etc. It should not cost very much.
Toby
I would keep the link. It is a good link, indirect but worthy of keeping. Takes so much effort to get a link nowadays that I hold on to them like gold when I get one. I check links with open site explorer.
Moving away from content have you considered reviewing the title tag & h1. The word molded x 3 appears in the title and it does not appear 3 x relevant to search. ie more people are googling "custom" in the uk. Your first paragraph is more empathetic to what customers are typing in than your title tag. Semrush is a great tool to have a look at for keywords and there are countless articles on it.
https://mza.bundledseo.com/learn/seo/on-page-factors
A bit of a tweak with your title tag and h1 and that may also assist on search volume. It is a niche area so I think you could get some upside.
Hope this assists.
Neal
Sharing links on social media is becoming more important to ranking as time progresses. So my view is the better you get at social now the more influence it will have on rankings now and down the track. EGOL has nailed its importance but I think social will only get more powerful on search/ranking influence.
Google is looking at ways to amplify social as it maybe the most pure (incorruptible) measurement tool for rankings. Earlier this year google & twitter announced they were re-connecting and google would have full access to the "firehose" or all tweets. Though yet we have not seen any significant changes in causation between ranking and tweets google will be working on something given the open funnel they now have into twitter.
Positive social shares validate a website and inform google your website is relevant, current and being talked about.
Moz published the slideshare below, which maybe helpful.
http://www.slideshare.net/jennifersablelopez/social-medias-influence-on-search-going-beyond-rankings
So I recommend think less about the technical side of nofollow links and more about the positive aspects of social media ie driving traffic to your website, creating links by sharing and then owning the space as the of power social to SEO is amped up.
No is the short answer.
Below is a great article detailing the dangers of directories.
https://mza.bundledseo.com/blog/web-directory-submission-danger
If you want a great contemporary webinar on link building. This came out two days ago on the 18 June from the guys at page one power. I like to break up the reading with a webinar every now and then!
https://www.youtube.com/watch?v=n39BPLmMiY4
Hope this helps.
Folding or merging websites should be done when possible. The fact you are on this blog querying same shows that you are properly considering the implications of the fold. Take your time to do it right. Consider all options.
A poorly executed fold can have sustained detrimental impact - seen it a few times when Bosses pull the trigger and demand speed & nothing else, no room for thought allowed. I would recommend drawing a site map of both sites and then considering the impact of the re-directs for each page - mapping/planning it out.
I know this is about technical and the boys have that covered but also think about brand, mail outs, informing your data base. However you connect with the customers make sure you have that covered. The customer comes first.
Finally on examples - we have done several mainly eCommerce sites where the blog has been a separate URL not even a sub-domain. None have gone backwards and a couple of them popped immediately after the fold. Ultimately great outcomes for all. So I have confidence. Just make sure you are doing what you are doing now considering the unique aspects of your website and how you will capture those aspects in the fold.
Good luck.
The reason why everyone has different views on SEO is because there is an exception to every rule, and for the most part every website is different. You will have to find what works in your niche market. So take it slow. My suggestion is to watch 1 White Friday every couple of days - go back 6 months and start from there. No better education to be had on SEO. So that is the best place to start and then try and work out from the WBF's what is relevant to your website and what are the priorities.
I write a list down for each site... You simply can't do everything that needs to be done. You need to prioritize.
One more thing. Firstly google are emphatic that Adwords has no relevance to organic search. I see things a little differently. But you might want to run a small adwords campaign, create a relevant and quality landing page - even a small budget of $10 a day for a few weeks for your targeted keywords. Then watch how the customers respond to your page, review the User experience - review your message. It might hasten up your understanding of some issues...
Good luck
I had a quick look at the source code on your main page. In fairness to google you have not told them exactly what you site is about. It is important to structure your site so google can easily identify what "query" your website answers.
Your title is presently "Tuning Solutions" - which could be interpreted as music by google. hamotorsports is using "engine tuning solutions". I think you should start with the basics title tag, h1's etc and then move on from there. Schema, breadcrumbs there is a few things I would do...
https://mza.bundledseo.com/learn/seo/title-tag
http://searchenginewatch.com/sew/how-to/2154469/write-title-tags-search-engine-optimization
Also I suggest you watch this video for a more macro approach how to draw focus to the keywords you are chasing.
https://mza.bundledseo.com/blog/panda-optimization-whiteboard-friday
Hopefully that is s start, let me know if any more queries.
SG
We do consistently identify that customers in that 1/3 of a second when they scan the page are attracted to click on the "well written" & "proper english" result. There are rare exceptions but does not look like they are relevant in your case. Good luck with it, at least I think you have partially answered the branding decision with some hard data...
Maybe more complicated decision than asked.
To me and my clients it is about market share. As you know ultimately there is usually only one winner/survivor. Law of the jungle.
google -v- bing
pepsi v coke. etc,
I suggest you use adwords as one tool in the kit to strategically gain market share at a faster rate than your competitors - however carefully monitor the cost of client acquisition. At some stages it may get too expensive to chase key Adwords in the high season - due to bulging cheque books of competitors - but stay in the hunt as long as you can afford to. Do not go head on for the "main" keywords if you cannot afford it. Also get smart if you can't afford to go head on - use social media, mail outs, editorial, long tailed keywords - fight to the death. A favorite of mine at the moment is outbrain. Never stop thinking about stealing clicks from your competitors. But never stop marketing at any time, just do it smarter. In high season you must be seen and heard as that is what will carry you through the slow season...
I have not looked at your site, except your URL but have you read today's Moz blog?
https://mza.bundledseo.com/blog/the-colossus-update-waking-the-giant
Yes, it is as simple as www.rootdomain.com/blog - here is an example of a fashion retailer site doing it right for you to review http://www.cottonongroup.com.au/news/featured-news
Yes, rootdomain/article - The content transfer depends on how content is hosted, structured etc. but it is straight manual labour moving the content across.
Hope that assists.
The positive is once you can dedicate all resources to building the domain authority in one domain - you usually get greater reward for effort.
Earlier this year we moved a fashion sub domain blog onto the root domain and the site immediately had a significant increase in rankings. The blog DA (sub-domain) was slightly higher than the domain.
So my opinion maybe biased - but in short get rid of the sub-domain asap. Do not set up a separate URL.
Google considers a sub-domain to be separate from the root domain. So if you are asking about links between the two sites - No.
Final question - yes the root domain is getting juice from the sub domain but not as much as I think you hope, see first paragraph.
Let me know if that assists...
Ok. Your experiment is live:-
website www.predikkta.com
username: chasingfireflies
password: 2mvs7h8v
Login and review results... It is live now. Good to see what you learn.
Everyone is correct the Title Tag is more important than the description. You should also consider you H1 in context of your title tag as that is also important. On the description that has no or nominal SEO impact. So as Patrick states this is where you take the opportunity to focus on CTR or a CTA.
Your sample tag - does not include the brand name, so google will likely draw that in. So Patrick's suggestions should be considered Page | Category | Brand
I would think that you are shooting yourself in the foot including monthly figures and square foot in the title unless that is a key way people search for the space in the US - i would think Greenwich Village | Office Space Rental | Brand. That is what I would recommend. Cover suburb, geo-specific and key words office space and then brand...
I am not sure I would even list size etc in the description, but leave with you.
No problem and the keyword phrase typed into google appears to be "girls halloween costumes". Correct me if I am wrong.
Nick
If using symbols I would have think not. My experience is google discounts common symbols. However if it is written yes, I believe it would have an impact. That is something google would take into account.
In fairness I would think people would type in "weather Melbourne tomorrow" or "weather this weekend" - So I would think the most relevant aspect for SEO is dealing with those keywords... and serving up content that answers those queries.
For interest more than anything. A freebie. No cost.
We will not do a competitor test, we start with a self test, hence offering a self test. It will give you insight into the preferred way to present your title tags, descriptions etc. So you can run the baseline (current result) result against 7 other titles and descriptions see the outcomes. Can test up to 8 URL's as well, but assume the URL is static. This way you can play around with the capitalization and present some hard data to the people above...
I believe (surprisingly) google on this one. The factors they have for trustworthiness already in place, backlinks, social media mentions etc. etc. already have a sites "trustworthiness covered". I think the shops certification at present might be a bridge to far.. as I am not sure it adds great value. It is absolutely tiny in the grand scheme.
However I always believe good SEO is adopting obvious paths for the google bot. ie google will always ensure the bot - can crawl google inventions... google+, google maps etc. and there SEO value can be exponential ie like google + (for something that is actually close to useless).
So my view not a ranking factor, that said worth doing, not a priority - because it is a nice logo you get on your site and maybe sometime down the track google will uplift it to be a factor like they did with HTTPS. Be one step ahead of the game..
It sounds like technical SEO from your profile. One of the first questions I ask if they have heard of Moz/Rand ? If they say no...
On landing pages. I would show them a page and ask them the first 3 things they would check to determine if optimized for SEO. For me they:-
page loading speed
Title tag
H1
If they say the colour of the graphic... probably not as technical as you want! Some cannot even check source code..
Have some fun with it...
Michael
Interesting question. No I have not heard of it for Adwords specifically, but I checked a few sites we monitor for Adwords and the privacy policy sits at the footer of each page regardless. I would guess and say it certainly can't hurt, but I cannot see it as a significant QS factor. Adwords really cares about money and in my experience CTR is the overwhelming factor on QS. I have had Ads move from position 6 to the top 3, purely on the Ad content (better CTA) when the actual landing page is substantively uncrawlable...
That said the privacy policy is a ranking factor in google's algorithm - absolutely in organic - that has been canvassed in plenty of articles. http://backlinko.com/google-ranking-factors - see item 72.
So perhaps the anecdotal evidence is the inter mesh of organic with Adwords.
I am not 100% clear on the question. Forgive me if I do not answer directly. Moz has a great guide to keyword-research.
https://mza.bundledseo.com/beginners-guide-to-seo/keyword-research
Plus this link excellent. http://backlinko.com/the-definitive-guide-to-keyword-research and, may assist on small volume:
https://mza.bundledseo.com/blog/keywords-to-concepts
It seems as you are querying which tools to use to find keyword traffic. The best tool I find is semrush.com and combine that with Ubersuggest. Thereafter it is up to you to determine your strategy it maybe the case in highly competitive SERP's to chase long tailed keywords. There is lot of information on this subject so maybe start with the above links and then ask away.
There has been many thesis's written on this subject. A great start is google webmaster:-
http://googlewebmastercentral.blogspot.co.il/2010/03/working-with-multi-regional-websites.html The next stop would be Matt Cutts himself on youtube. https://www.youtube.com/watch?v=Ets7nHOV1Yo - or if like me start with the video first!
If you ensure compliance with google recommendations - duplication will not be an issue.
Any queries let me know.
Kevin
From an SEO perspective Patrick and Alick are correct. It makes nominal if not no difference.
However from a CTR perspective the pipe is 97/100 times superior to the hyphen. Further you only generally have 512 pixels in the title before it truncates. ie if the title extends to over 513 pixels - often google reverses the title and places the brand first.
So every pixel matters and the pipe takes less space. Hence given the high impact of the title on SEO - and every character matters, to me it makes the pipe a winner on a few fronts.
Using your example:-
Emergency Electrician | Windsor - BrandName = 399 pixels
Emergency Electrician | Windsor | BrandName = 397 pixels
My conclusion is always use the pipe unless you are prepared to experiment and try and break a strong general rule. Plus you may be able to squeeze that extra letter in, or introduce proper Capitalization so it has a higher CTR.
Let me know if any queries on the above.
This WBF provides the perfect answer to your question. Plus it is captivating..
https://mza.bundledseo.com/blog/why-good-unique-content-needs-to-die-whiteboard-friday
SG
Your keen to get it right. I can run an experiment or test it for you and get you a definitive answer. Hopefully settle the discussion.
If you list 8 possible Title tags and 8 possible descriptions - (include the ones your using now so you have a baseline) then I will run an experiment for you. Let you what combination is the most clickable. Can do it Monday.
So you can find out Monday if capitalized or not in your instance...
Martijn is correct. I would recommend a subdomain as the last resort. It sounds like the pics have great SEO value. I would also recommend your client watch this WBF. It covers many aspects including touching on video.
https://mza.bundledseo.com/blog/panda-optimization-whiteboard-friday
SG
We assume CTR is a google ranking factor - as it just makes sense ie we know CTR is a ranking factor for Adwords so we assume it is a ranking factor for organic search results.
On lower case -v- upper case - It really depends on a case by case basis - there is no other way.
We do find that proper capitalization, english and a clean looking title have a positive impact on CTR. But it depends on each SERP page.
I will give you a few examples:-
Lets say your title was the one below
If the company changed to the below, they would increase their CTR for new customers. Note increased Capitalization and simply looks more professional.
So this supports your hypothesis. However on the title below - Capitalization for each word has been used so based on the above as a general rule - it should have a better CTR. However it doesn't.
So by using the title starting "Buy affordable makeup.." - the CTR increased significantly. Why? To obtain this optimum Title, for SEO and clickability the company had to use lower case to come within the 512 pixels so the Ad did not truncate - and hence lose its customer friendliness.
I appreciate you are looking for rules but there are none. There are some general rules. ie at present from what we observe the pipe (|) has a higher CTR than the hyphen (-) - so we would recommend using the pipe. Also www. has a higher CTR than no www. on domain names.
But every instance needs to be carefully examined.
Finally say you are in the gambling space - our research shows - that when you want to gamble - it really does not matter what the Ad states - as long as it is passable, not off putting - it is all about position only. However for other SERP's ie "travel insurance" customers tend to scan the page in more detail. On those SERP's spend the time getting the balance between SEO & clickability right.
Not sure if I have assisted your argument to get capitalization, as indicated it all depends on your SERP that you are competing on.
I actually specialize in your question. In short there is no data either way. There are general rules.
The balance between clickability and SEO is integral to success for big companies defeating or mitigating page rank ie competing for big keywords like "car insurance" or "home loans". Small companies we find the problem is too granular - they go for title for SEO only. Small companies in fairness do not have time to research the balance.
The prime reason why no-one can give a definitive answer to your question is the title tag is generally only allowed to be 512 pixels. 1 pixel over and it truncates. So often you have to go lower case (optimize clickability) to fit within the 512 pixels or make lower case type adjustments to get to the optimum clickable headline. That said a general rule it is best to go with "proper pronunciation or spelling". It has a clear positive impact on clickability.
Our studies generally show that a Capitalized appropriate word in the right place has a higher impact on clickability.
However to be clear if this changes the title tag make up, ie it now truncates then it could be a disastrous decision for CTR. Finally and i will not go into detail here - it depends on your competitors title tags and descriptions on the relevant SERP.
So I appreciate you will hate the answer - but in short "it all depends".
Finally on rankings I have not heard that it would have any impact. So I would discount that. Though one of the myriad of factors for google on rankings would be spelling and "proper english". Though we deal with many companies where their branding is lower case, even capitalization second letter and it has not been an issue for them. So as indicated on rankings I would discount entirely but someone may have alternate views on same.
Robert,
Unless it is on your dashboard for the boss as a measurement tool, then I would not be concerned.
Sounds like you are doing great work. I cannot provide an explanation - except to say the DA is a useful tool in the tool box but the ultimate measurement that matters is rankings - and you seem to have that covered. If anything happens negatively on rankings I would dig deeper but at this stage I would recommend monitoring... but not much more.
Before we go further - have you noticed any dip in page rankings, have you lost any positions? For sought after keywords.
I am just writing down thoughts as in many ways it is a open question.
The one component that seems to be absent is social media. Are the blogs being published on twitter, google + facebook etc.? Are the blogs posts topical, educational "the 10 nastiest things we find in your carpet?" etc. Do the customers connect with the blogs.
Given the high bounce rate that means a lack of a strong connection with a customer... a survey - just a simply one of what your customer is missing may uncover some gems - and a path to deepen that connection.
When all else fails ask the customer? Do a site survey.
Site speed is an absolute killer - a study I saw a year ago (cant recall where) states every second over 2 second for page loading you drop 7% of customers. That adds up. Also it is a significant ranking factor.
If I have one priority when I fix a site it is loading speed & usually a tidy up of title, H1's - H4's. Perhaps conduct a site audit - pretend looking at for the first time - be super critical.
So in summary - fix the loading page speed and do some customer research or ask your client to do a customer survey... also everything sounds a little bland.. you need to aim to twice as good as the best... are you doing that?
Intriguing love these problems.
The above two answers likely have it covered - on the off chance have you checked their referring domains - could they have bought a domain that ranked for those keywords and then done a 301 re-direct. Somehow the devaluation for relevance has been missed by google.
Astrid
Do not pay them. I have dealt with several of these companies on behalf of clients. In Australia they lock you into a 12 month contract. The fact is at law they have an obligation to provide a product fit for service - and they are not doing that. In fact from reading the blog only it seems they could be doing long term harm typical type operators.
Send them an email along the lines
"As you are appreciate various promises were made to increase site rankings using white hat practices.
Can you please detail exactly what you have done for the money paid to date. No further payments will be made and this contract ceases immediately if not done forthwith.
I have had several SEO experts review the website and the site now has a number of spammy bad links pointed at it. This is considered black hat practices and is rejected as a sub-standard practice by google webmaster.
I await for your response. If I do not get a detailed report within 7 days I will assume that the contract is repudiated.
I reserve my legal rights in relation to the damage occasioned to the business in relation to the spammy links"
Fight hard... these guys make our lives very hard..
On your comment on generic advice as I am not 100% familiar with your brand strategy accordingly I do not like to give "hard advice". There are too many variables.
That said I will do the best with what provided.
In short there are zero SEO tactical advantages to separating content from brand. Perhaps if the content site is a trick to get someone thinking that the branded site is independent and then refer to your branded domain - about the only time I would consider or recommend it. Is that the case? Hence there are almost zero advantages to setting up a separate site. Site maintenance is hard work, and the doubling of SEO efforts foolhardy. Why have two houses if you only live in one? Unless of course you are rich and it is of no consequence.
If I was advising you I would suggest it is not even worth considering. The domain authority for https://www.esl.co.uk is 25 - which is weak for a specialized site. In short you are not rich enough to afford the second house, the main domain is a straw house at present. If the domain authority was 60+ I might be with you. First thing I worry about is susceptibility to competition.
Given such a low domain authority for the prime domain I would be working hard in improving my link profile and domain authority. Every marketing dollar matters. Focus on building https://www.esl.co.uk into a dominant power - at present however a strong competitor coming into your space would have a powerful impact on search - as it would be easy to outrank. That said great looking site, well optimized from my quick look - needs some strong linking work.
Hopefully not to blunt and a little clearer but happy to answer.
Had a very quick look. There is plenty to do. I have not looked from a technical side - Moz should do that for you, highlight deficiencies. I would suggest a keyword review. ie you are not on the first page in the US according to Semrush for your prime keyword phrases - volunteer thailand etc. So I would undertake a keyword analysis identify what you want - if that is it.
Best starting point is this blog post from Moz. https://mza.bundledseo.com/beginners-guide-to-seo/keyword-research
Also is Thailand as a volunteer destination this year as popular as it was a few years ago? Anyway you should focus on improving your ranking regardless.
So without doing much more work, as the keyword research is an internal - cant really assist - i would review you Title and H1 tags. Not sure I would start with affordable for your title & use the word experience. "Volunteering in Thailand" - maybe the optimum way but as said. There are 1000 things you could do, but in short i would start with keyword research in your instance, assume moz has crawled your site and you are addressing those issues.
Then build a strategy from there.
Good luck let me know if can assist further.
If
It really is your SEO strategy in what methodology to adopt ie what do your customers search for with ie inches or ". If you are unfamiliar with your searchers intent there are some great keyword tools you can use. I am favorable to semrush.com but there are many out there.
That said because it is such a niche field and every click matters I would try and rank for both.
All the best.
Rocio
It has been talked about for a while. I am not sure google can entirely I assume a pivot seems more in order see attached article. Appears consistent with the one you linked through to.
http://www.itpro.co.uk/strategy/24146/are-the-curtains-closing-on-google
I like google+ because of it high impact on SEO for not much extra work, and many companies do not use it. A little trick disappearing.
Keszi above is spot on. Likely have to wait for the next penguin update.
That said your title is the below:-
Artificial Grass - Fake Grass - Artificial Grass Suppliers - ArtificialGrass4u.co.uk
Artificial x 4 - as artificial is the synonym for fake. That is robust SEO I am not sure if google would go as far as keyword stuffing. You may consider the title being a bit more customer friendly. That may assist as well.
ie Artificial grass | Synthetic Grass suppliers | Artificialgrass4u
Not much help, but good luck.