Over the last 12 months we have been working with affiliates and seen excellent traffic and revenue growth from this channel (golf market). Over the same period we have seen a massive (60%) drop in organic traffic and 40% drop in organic revenue. Our rankings are comparable to last year. However we are seeing growth in Googlebase traffic and direct traffic
Is it the case that consumers are using comparison sites more that organic search queries. Is there any evidence to support this view if true? Having content on affiliate sites, could it be harming us organically (but as I say or rankings are comparable to last year - maybe a little worse since Panda updates).
Confused? I am...