Thank you EGOL and Chris Menke for taking the time to look at the site and giving me your thoughtful responses. It's much appreciated.
I realize it's an uphill battle with this site and that the site author is competing with herself in many instances, but I'm wondering why when I look at Google Webmaster Tools (GWMT), she's not even showing up for many search queries. I know GWMT only shows us a sampling, but surely she's eligible to rank for more than just the 3 queries it's showing me now after more than a year in operation. That's why I think I'm missing something.