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Thank you both. So does that mean that adding more pages to rank for specific keywords is a good strategy? I am just trying to understand whether adding more pages is the only answer to rank higher in non-branded search other than revising the content of existing pages?

Also, the cost of having to maintain more content as new pages are added will need to be considered I think.

We have a main website and a local website.

Would it be a right strategy to create new pages on the local website specific to rank for certain keywords in the non-branded space? Is creating new pages to rank for keywords the right approach?

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