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(We are a UK based business) I am currently looking for sites for guest posting opportunities and I am not sure whether I should prioritize .co.uk sites or go for .com sites. Does it matter? Is more weight given to .co.uk sites if you are based in the UK?

Thanks for the replies, so even if it says it is "highly competitive" it may not be competitive in the serps but for ppc? Will I be able to rank for keywords that are rated "highly competitive"?

I am using the Keyword Analysis tool and it is telling me that almost all the keywords I put in are "highly competitive" even though there is very little competition on Google.

Example: I enter the keyword "christian web designers" on Google, United Kingdom

It then reports that this keyword is 53% Highly Competitive. However I Google this term in quotes and there is less then 4,000 results. I also enter this keyword into Traffic Travis which tells me the the difficulty is Relatively Easy.

Am I doing something wrong here?