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(We are a UK based business) I am currently looking for sites for guest posting opportunities and I am not sure whether I should prioritize .co.uk sites or go for .com sites. Does it matter? Is more weight given to .co.uk sites if you are based in the UK?

I am using the Keyword Analysis tool and it is telling me that almost all the keywords I put in are "highly competitive" even though there is very little competition on Google. Example: I enter the keyword "christian web designers" on Google, United Kingdom It then reports that this keyword is 53% Highly Competitive. However I Google this term in quotes and there is less then 4,000 results. I also enter this keyword into Traffic Travis which tells me the the difficulty is Relatively Easy. Am I doing something wrong here?