This is true - The content is always a good read but the journalists often ask me how to do research which will help them perform better in search engines.
I have tried to show them how to look at Google keyword databases and to see what their readers are looking for however this tends to slow down their work (they need to produce a ton of articles everyday) so this angle is not really working.
I am therefore looking for someone with a track-record of helping journalists writing more and better articles in a way that works better with searchengines than "ordinary" content/article creation does.
Maybe it is an impossible task...or not at all necessary but I owe it to my clients to look under every rock before I tell them that it is impossible to improve what they are already doing :-).
