I use google analytics for this thing.
Audience --> Visitor Flow and Content --> In Page Analytics
You can also do custom reports. You don't need a third party tool for this simple report.
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I use google analytics for this thing.
Audience --> Visitor Flow and Content --> In Page Analytics
You can also do custom reports. You don't need a third party tool for this simple report.
Hi Angie - this site doesn't appear to have the link profile to have justified the first page rankings in the first place. Is the site just 8 months old?
Could you try doing some some legitimate, white-hat link building efforts and seeing if that has any impact?
My sense is that you just need build up the link profile a bit, in a non-spammy, real way. Could you try doing that?
A few years ago there was a benefit of breaking up a document into smaller chunks - say, for every h2 (second level headings) The idea was that rather than having one big document, you could have lots of small ones to rank on all your h2's. And it seemed to work pretty well. Today, I'm finding that the content that does the best from an seo perspective is my longest content. And that the big content does way better than the sum of the parts. So, I would no longer recommend chunking up your articles, unless they're just too long to read. Some of my best articles have 2-3 thousand words. I also find a nice correlation between number of comments and my best posts. So I leave them all on the same page, making it super long. For some examples of super long content that are doing great from an seo perspective, check out the group interviews on my site (wordstream.com). Those articles have +10 minutes on the page on average and generate tons of traffic for my site. Google these for example: Ppc bid management guide, Importance of ab testing, (etc.)
hooboy. link building has changed quite a bit over the last year. the blog commenting, article marketing, press releases, etc have been devalued quite a bit over the last year. Actually I don't think those tactics are even worth pursuing.
Getting a link is now not only about getting links from relevant sites, it's also about getting social media shares, like tweets, Facebook likes, google +1's, linkedin shares, etc.
If you're a small business and are looking for low hanging fruit, maybe just try to leverage your own personal network. For example, are you on any boards (for charities, churches, groups, schools, etc.) - could they add a link to your website on your Bio page. Or your vendors - could you be featured as a testimonial on their site with a link back to your site (not sure if this is still legit or not).
Otherwise the way that most companies do this these days is to write valuable content, which can be challenging if you're just getting started.