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We are working on a website that has some high-quality industry articles available on their website. For each article, there is an abstract with a link to the PDF which is hosted on the domain. We have found in Analytics that a lot of sites link directly to the PDF and not the webpage that has the abstract of the article. Can we get any benefit from a direct PDF link? Or do we need to modify our strategy?

I just started with a client, who has an internal page (not the homepage) that gets about 70% of all total links to the site and ranks #1 for a highly competitive keyword. For some reason, the first set of links, including the first anchor text link to the homepage are nofollowed. I removed the nofollows yesterday. Today, The internal page has already been reindexed in Google showing the followed anchor text link to the homepage Should I expect a jump in link juice pointing to my homepage immediately with a corresponding rankings boost? Homepage is #8 for target term. I hope this makes sense. Any advice would be greatly appreciated.

I am in the following situation: 1. Homepage is designed to target one main keyword. 2. All current pages link to the homepage with the image/logo, nowhere on the site do we link to the homepage with the target keyword. 3. It is an established page (Moz rank of 58) If I suddenly added text above and made the homepage link targeted anchor text, would Google consider this spam? We are ranked #13 in Google and our looking for ways to move up, but I do not want to risk any type of Google penalty.

I am working on improving a website that has each section split into four pages. For example, if Indonesia Vacation was a section, it would have its main page, www.domain.com/indonesia-vacation, and the about, fact sheet, and tips on three other pages www.domain.com/indonesia-vacation-1 www.domain.com/indonesia-vacation-2 www.domain.com/indonesia-vacation-3 The pages share very similar title tags and I am worried it is hurting the main page for placement.. So to conserve link juice, would it make sense to have them all one page? There is not so much content that it would affect load time. My strategy would be to have all content available and part of the main page and 301 the three URL's back to the main page: www.domain.com/indonesia-vacation Any insight would be greatly appreciated!!!

I am trying to understand if I should add the Google +1 button to my client's homepages in addition to "sticky" content. Any insight here would be greatly appreciated.