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Miriam does it again!

Hi there

A few suggestions:

1. I would make sure you have all REQUIRED code in place to make sure that these attributes are able to populate. The reason I say that is because sometimes it's very easy to miss certain pieces of code that Google and other search engines require, by no fault of your own. Review those requirements here.

2. When you click "Feedback" or "Suggest an Edit", try clicking the little pencial / edit button next to your logo. You'll see a description box pops up there. I am willing to bet that's where that want you to put your issues - try it there. You're not going to hurt anything, especially if your profile and code mark that image up as the logo.

3. Give it time. Sometimes Google takes it's sweet time noticing changes and code. You're at the mercy of their crawl, so don't be discouraged, just keep an eye on it. The best thing you can do is have your code in place, you're already ahead of the game in that aspect.

Hope this helps - let me know if you have any questions or comments! Good luck!
Patrick

Hi there

Honestly, people want content. Especially when it comes to something like a mortgage or an "embarrassing" service. Regardless of industry or service, people need information to make decisions, compare choices, understand issues, have incentive to reach out, and more. Never think that content isn't something people want or need - it's up to you to research and understand the "why".

For instance, ask yourself these questions:

• Who is your audience?
• Why do they need this service?
• Do they have other options?
• Why is your option better than others?
• What kind of questions do they have?
• How do you compare against competitors?
• What are you competitors doing content / marketing wise?
• Can you explain parts of your service in more detail?
• Are there any followup services your audiences may need?
• etc.

Content is everywhere and you'd be surprised at how much your audience wants and needs it. Industries and audiences are ever changing, so make sure you are staying on top of the trends and you'll be surprised at how many content ideas show themselves.

Beyond that, look into link building and social media strategies. You could also try partnership / certifications that are applicable to your industry.

Hope this helps! Good luck!
Patrick

Hi there

According to Google, it really doesn't matter, but I like the idea of everything being clean and equity being passed, so I would wait until the https version is live and your migration is complete. Reason being, I want that equity to be transferred fully to where it's supposed to be, especially in the destination is leveraging a ranking factor like https.

I would follow Google's migration resource and make sure you are doing this with best practices in mind. I would also look at your backlink profile to make sure you're not transferring bad backlinks for Site A to Site B in your move.

Hope this helps! good luck!
P

Hi there

What I would take a look at the algorithm updates and line up your analytics with the dates. Barracuda actually has a great tool to make this easy on you. Note what pages dropped the most. From there, I would look the following resources:

• How To Do a Content Audit (Moz)
• Link Audit Guide for Effective Link Removals & Risk Mitigation (Moz)

I am not so much worried about tools and plugins (as long as they are credible and you're not abusing them) as much as I am that usually travel sites that have to cover a lot of cities using the same content simply switching city names out. I would review duplicate content best practices and make sure you're not inadvertently abusing this tactic.

Let me know if this helps, happy to help where I can! Good luck!
Patrick

Hi there

There's a great URL structure resource from Moz located here, as well as a great information architecture resource here. I suggest checking it out.

Generally it's better to be shorter with your URL structure. I would use option B if it were my choosing, because you could easily making it...

www.domain.com/italian-recipes/chicken-parmesan

Otherwise you are doing...

www.domain.com/recipes/italian/chicken-parmesan

You create a deeper page level with option A, making pages "less" important and farther away from the domain, which is the most important aspect of your URL.

Keep pages and crawl depth as shallow as possible so that pages don't get buried and lost in the crawl. My opinion, go option B, but also review the resources above.

Hope this helps! Good luck!
Patrick

Hi Guillaume

I would use the questions / answers you have as a chance to build out robust help and support sections for your products. Not only will this help you from a search standpoint with long tail queries, but it will also help you from a user standpoint as they will have a point of reference to help them with issues, answer questions as they decide if they want to buy your product, and also help with brand equity as you build more content that details answers more. What I would suggest, pay attention to the following:

• What questions are users asking?
• What issues are they having most with your product?
• How does your product compare against other products in the industry?
• What does yours do that competitor products don't?
• What new features are you adding?
• Are there any features that are underutilized by users?
• Are there any integrations you may have?
• What's the history of the product?
• What are competitors doing from a promotion standpoint that you're not?

When it comes to keyword cannibalization, that's not an issue. Two different pages can overlap in keywords so long as those pages have unique content regarding a particular keyword. To me, the two examples you listed above are two different ideas, as long as the general idea is different than the software idea and contains different steps.

What matters is that each page has it's own unique topic to the keyword and does not share content with another page. You'll find that as you are focused on a particular industry and product, that these things happen, but it's relatively easy to keep pages specific to an idea regarding a keyword. Also look for opportunities to repurpose content:

• Images
• Video
• Articles
• Gated content
• Etc.

Opportunities are limitless when it comes to content, even for a boring industry. It just takes time and digging. Let me know if this helps and if this answers your question. You have more than enough to make robust pages of content, and should have no idea to nodinex or canonicalize pages to one general FAQ page. Build more content, internally link in a smart way, and keep your eyes / ears peeled.

Good luck!
Patrick

Hi there

This is completely dependent on if Google or other search engines have crawled your website and noticed the changes yet. It takes time and it can be a bit of a wait. I would pay attention to Search Console to see if Google noticed the changes in Structured Data Markup. But yeah, it's a waiting game, be patient and keep checking back! You're doing yourself a favor just by having it on the page.

Best of luck!
Patrick

Hi there

I would take advantage of Schema that allows you to markup serviceArea, and also review Google's "Service-area businesses on Google" resource. It allows you to mark "I deliver goods and services to my customers at their locations". Please follow these rules. You shouldn't need to create a listing for each city you service if you tell Google via Google My Business and Schema.

Let me know if this makes sense or if you need anymore help! Good luck!
Patrick

Hi there

Week by week analysis is a great thing to have for keyword ranking but it's not something that you should be focused on. I would focus on month by month, or year over year rankings. Reason being - rankings are very volatile, they change a lot in short amounts of time due. What I would focus on is the following:

• Link build in a way that's natural and not spamming for keywords
• Develop content that's not spamming the keyword and is actually useful
• You say "Los Angeles" about 10 times, and also have sentences that make no sense: "This is why, when it comes to Viking Repair Los Angeles, only the best can be trusted to handle such high quality equipment. Luckily, iFix Appliance Repair happens to be one of those appliance repair providers who can take up the challenge of carrying out a wide variety of Viking Repair Los Angeles." - ...what?
• Build local citations / listings that help search engines target your services, location, and areas you serve

Remember, be natural as possible. It appears you're being borderline spammy. By the way you're focused on week to week rankings, it shows that you're not focused on the long term. Your strategy needs to be long term, and the resources / recommendations above will help you get farther.

Let me know if this helps! Good luck!
Patrick

Hi there

If there is more than 1 redirect, I would look into cutting that down as much as possible to 1. Google and other search engines will only follow redirects to a certain point, and if it follows more than 2 or 3, you could be in trouble. So make sure redirects are 1 to 1.

Beyond that, I focus on the following:

• Review Google's resource on properly moving a site
• Update your internal links to reflect new URL structure
• Update your sitemap and submit to Google / Bing

Let me know if this helps answer your question or if you've completed this already! Good luck!
Patrick

Hi there

This isn't a bad thing - you're eating up some good real estate it sounds like! Good for you! Based on an article from Moz, local snackpacks tend to get more clicks than organic results. So I would bask in that glory for a minute.

When it comes to the differentiation in rankings from desktop to mobile, remember that these are two different ranking systems with different approaches based on the device the user is using and what we tend to use those devices for. Rankings will be different for both, so your strategy has to be different for both.

There's a great article from Smart Insights that breaks down the mobile ranking factors in the Searchmetrics 2015 ranking study. I would make sure you review this for some great tips and pointers, and also make sure your mobile experience is upto snuff by reviewing Google's Mobile SEO best practices. While you do have a decent mobile score, there seems to be a lot of opportunity there. Review the resources Google passes along and being to prioritize!

Lastly, be sure to give your business a good local SEO audit. Make sure your NAPWs are up to date and correct and that you are providing relevant information that's properly categorized. This should be an ongoing task!

Hope this helps - let me know if you have any questions or comments! Good luck!
Patrick

Hi there

Here's how I would approach it: become active in the groups that you are looking into. Get involved in the discussions, answer questions, provide real value to those that you are interacting. Build up a rapport with the other members of that group.

In time, ask the moderators / owners of that group if it's okay to share your company's page on the group board and ask members to follow. Incentivize them to follow your company - what value will they get out of following? What do you offer as a company that no one else offers? Make them WANT to follow you.

Now, the reason I say to ask a moderator or owner of a group, is because a lot of times groups aren't meant for pitching your company. So you're better off asking the moderator their rules on the subject and why you want to share. That will be much more appreciated than blasting a page with your company's links.

Beyond that, when you share company content in a group, try sharing the company's FB post in the group. You should be able to do this by clicking "Share" on your company's FB post, selecting to post as yourself, and be able to share in a group from the dropdown where it says "Share on your own timeline". But again, make sure it's valuable, and not just strictly to get likes. Ultimately, yes, you are trying to get likes and users, but it has to be relevant and natural. Not desperate.

Hope this helps! Let me know if this helps! Good luck!
Patrick

HI there

No, there is no evidence that responding to reviews will help you rank better in search. Don't look at responding to reviews as an opportunity to rank higher in search (because it won't happen) - look at it as an opportunity to directly engage someone who had an experience with your product or service; whether good or bad. It will speak volumes about your brand if users see that you are actively engaging and responding to users.

That, ultimately, is more valuable in the eyes of users, not rankings. Remember - you're trying to please users, not search engines. Please users, and search engines will catch up.

Shameless plug - I wrote a post awhile back on customer engagement and why it matters that dives a bit deeper and gives some examples

Hope this helps! Let me know if it doesn't! Good luck!
Patrick

Hi there

What I would do is first review this resource from Matt Cutts on how to handle out of stock products moving forward for your inventories. This will help you handle 404s and redirects in the future.

From there, what you can do is see what URLs should not be crawled and indexed based on query strings. See which ones you should noindex, disallow, or nofollow, but you can also let Google know which parameters to ignore in Search Console. When doing all of this, I hiiiiighly recommend having a professional handle this. Reason being - you don't want to inadvertently noindex pages that should be being indexed, or have a ton of redirects happening when they don't need to be.

Let me know if this helps or doesn't fully answer your question! Good luck!
Patrick

Hi there

There are a couple great resources from Moz that can help you immensely with international SEO:

• International SEO
• The International SEO Checklist

Remember that international SEO foundationally is the same as domestic SEO, there's onsite and offsite elements that you'll always have to focus on, but now you have to take into consideration culture, language, partnerships, local listings/citations, and more. You need to review the above resources, see what is applicable to your client's goals and needs in particular countries they are focused on, and prioritize what needs to be done in order to have success.

Let me know if this helps! Good luck!
Patrick

Hi there

There really is no right or wrong answer to this but the real question you should be asking is the following: are the links that are pointing to your website from another site relevant and helpful to those who see it?

Having a bunch of links from a site isn't necessary if it's not relevant to your site, or if they are just strewn about in random categories. I will take one really good link over 100 redundant links any day.

So just make sure whatever links you are getting are actually beneficial and useful to those seeing it. If it's not relevant or helpful, or just a bunch of links, then chances are they aren't worth having.

I actually have more points here that you can read - https://mza.bundledseo.com/community/q/about-link-building-in-2015#reply_290945

On my phone and can't link! Will update that when I can, sorry!

Hope this helps! Good luck!

Patrick

Hi there

Short of changing the name of the business and domain, this is unfortunately the way it goes and may have to stay what it is. You can't change word associations or negative connotations of what people use words for.

I would echo Logan's comments of qualifying traffic through titles and meta descriptions. But what I would also do is make sure that your content marketing, site structure / URLs, business listings, etc., are all very explicit in the relevant and related topics that your client is trying to rank for. I would also take a look at competitors to see what keywords they are ranking for and where they are getting backlinks from so that search engines over time will see your client is specific to an industry or topic that is NOT adult natured.

Does this make sense? What I am getting at is making sure you are more and more explicit to search engines that your client's site is related to an industry / topic that is not adult natured.

Let me know if this makes sense or if you have any more questions! Good luck!
Patrick

Hi there

Piggybacking off of what dMaLasp shared above, I also wanted to include a link to a post the company I work for wrote. We share, and link to, some example reports as well there that you can use!

Let me know if you have any questions or need any more help!
Patrick

Hi there

Ultimately, what you're trying to do is guest blog for SEO, which Google says is a no no. The reason I say this is because, above all, you're mentioning "links"; not the value that your product or viewpoint will bring to a customer.

Here is how you should approach link building for your client:

• Look for citations / listings that are relevant to your clients industry
• Look for partnerships / certifications that the client may have that could include listings
• Look for resource / reference opportunities on how-to sites (eHow, Wikihow, Wikipedia - don't abuse this strategy)
• Use client data to develop case studies or whitepapers
• Offer authors / writers topics or stories to write that includes your data and a link to that data (keep branded)
• Look for charity or community sponsorship opportunities

Here are some more great ideas from Backlinko. The reason I list these items above, is because while they garner links and quality ones at that, they also offer users great information about your business when and where they are looking for it. You're building links to capture audience attention, not just users. So, while guest blogging isn't a bad thing at all, I think you could stand to put a little more legwork behind it, build some great content, reach out and build relationships, and ultimately build a fantastic brand in the process.

Let me know if this helps! Good luck!
Patrick

Hi there

First, those pages (size-king) should be canonicalized to their own pages, not canonicaling back to the "all" pages. This could be a potentially bad customer experience and you could be missing out on a LOT of organic traffic if some of those product pages are targeting high volume, low competition keywords / variations.

I would work on expanding the content on those product pages and implementing Schema. You have a lot of opportunities to be implementing these tags which will also help your search visibility.

Lastly, depending on when you implemented these canonical tags and your sitemap, Google and other search engines could still be indexing them. When did you upload your sitemap / implement canonical tags? Also, have you submitted these sitemaps to Google and Bing? I recommend you do so if you didn't!

And always make sure your robots.txt and meta tags aren't inadvertently blocking key pages from search! This is an often overlooked area in SEO!

But more than anything - work on that content for your product, canonical tag them to their pages, and add schema. It will make a world a difference!

Hope this helps! Good luck!
Patrick

Hi there

Owler is your site yes? If that's the case, you're fine, and this even has SEO benefit hosting on a subdomain. I would definitely make sure you develop a image sitemap and submit to Google and Bing. Before anything, make sure your images are optimized, being as detailed as possible with all of the above. This should definitely help!

Let me know if you have any questions or comments - good luck!
Patrick

Hi there

This is very confusing haha. What I would suggest is, if the product itself stays the same while new items or features are added to it (the only reason I can think why URLs are changing - correct?), to create one static URL / page for the product and update the description as the product updates. I would also add Schema into the template of the product so that it dynamically pulls information from the description and let's crawlers know of the changes. You'll have to talk to your web development team to make sure this is possible.

This way, you have one static URL per product, with only descriptions / features changing. This will cut down on multiple URLs, redirects, canonicals, and overall, confusion. I would also take a look at this resource from inFlow; this is on duplicate content for eCommerce which it sounds like you might potentially run into.

Let me know if a. that I am on the right thought pattern here and b. that this helps. You may want to link to your site so that the community can get a more indepth look! Hope this helps - good luck!
Patrick

Hi there

Donna nails it here. You can't predict DA in the future. The best you can do is make sure your onsite and offsite SEO is on point and that you are following best practices put forth by Google. There is a great resource from Moz on Domain Authority and what you can be doing to make sure that you are taking proper steps to ensure higher DA in the future.

Best practices + time = higher DA. That's the best prediction you get, but at least the future is bright!

Hope this helps in addition to Donna's answer - good luck!
Patrick

Hi there

The resource Andy links to above is fantastic - I highly suggest reading and looking at the tactics they discuss as this is definitely beneficial to deeper internal pages.

I would also offer the following: take a look at Schema.org opportunities. The beauty here, beyond numerous types and ways of implementing (like organization, breadcrumbs, webpage, products, etc), a lot of these vocabularies can be built into the templates of your website and pull data from the page, saving you time, effort, and ultimately helping your website rank better.

Building off of this, I would also look into Google Sitelinks and Sitelinks Search Box - both will help give you a competitive edge in search results and also help users get to deeper content!

And lastly, while very basic and foundational, but often forgotten and overlooked, make sure your onsite SEO is on point and as optimized as it can be. Again, I am sure you've done this but sometimes there are little quick wins that can help you immensely.

Hope this helps! Let me know if you have any more questions! Good luck!
Patrick

Hi there

First, I am going to be honest, you need to learn SEO at a deeper level. You're starting off on a bad foot with quick wins, multiple domains, buying links, potential keyword stuffing and more. I highly suggest reading all of the resources in the Moz SEO Academy. Reason being - you need to know why what you're doing can be potentially damaging to your organic performance, what you need to actually be doing to be successful, and how you can accomplish organic success.

Google themselves also have a great SEO resource that you can utilize to gain more knowledge.

Things like MozTrust, MozRank, Domain and Page Authority are all covered in the resources above from Moz, but I suggest starting from the top and working your way down. Believe me, taking the time now to read and learn all of the above is going to help you so much more than the questions you're asking right now.

Hope this helps you! Good luck!
Patrick

Hi there

I am assuming you mean "backlinking"? If that's the case, yes, backlinks are still very relevant to success in SEO, but they have to be relevant, authoritative, and of quality to see success.

Here are a couple of great link building resources:

• The Beginner's Guide to Link Building (Moz)
• The Advanced Guide to Link Building (Quicksprout)

Here are a couple of great SEO onsite resources to use:

• On-Page Factors (Moz)
• SEO 101: The 29-Point SEO Checklist (Bruce Clay)

When it comes to meta data on the website - yes, it's still important. You'll always have your titles tags, meta robots, meta descriptions, etc, all of which you need to be mindful of. However, it should be noted that some have more influence on search than others, while some have none at all. I would read through this resource from Wordstream.

I would also make sure you read up and learn about Schema.org, as there are an incredible amount of opportunities there to help your website perform better in search as well. Lastly, I would take a look at Moz's Ranking Factors 2015 and Searchmetrics Ranking Factors 2015 - each have a list of what can be considered the most important ranking factors based on expert and influencer surveys.

Let me know if this answers your question or if you need more assistance! Good luck!
Patrick

Hi everyone!

Long time no chat - hope you're all well!

I have a question that for some reason is causing me some trouble. I have a client that is creating a new website, the process was a mess and I am doing a last minute redirect file for them (long story, for another time).

They have different teams for different business categories, so there are multiple staff pages with a list of staffers, and a link to their individual pages.

Currently they have a structure like this for their staff bios...

www.example.com/category-staff/bob-johnson/

But now, to access the staffers bio, a modal pops up. For instance...

www.example.com/category-staff/#bob-johnson

Should I redirect current staffers URLs to the staff category, or the modal URL? Unfortunately, we are late in the game and this is the way the bio pages are set up.

Would love thoughts, thanks so much guys!!

Hi there

The printer friendly URL is coming from the print this article button (attached) and the /default.aspx URL is coming from the  ^ TOP button (attached).

What you could do is use your robots.txt to ignore these URLs. You can all tell Google what URL parameters to ignore, but please be EXTREMELY careful doing this. It's not a fine comb tool, not a hatchet.

Let me know if you have any questions or comments, good luck!
Patrick

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Hi there John

Without seeing your website or the competitor website, it's hard for the community to help. If you could send the links to the both websites this would give us the opportunity to use our tools to give more insights and ideas as to why you have this situation.

Let me know if you have any other questions or comments!
Patrick

Hi there

A rebrand is a business decision. I would take advantage of all the information from Umar as well as a few more points for good measure:

Content Audit - Find what current content can be updated, consolidated, removed, and migrated to the new website. What other opportunities do you have for your content?
Website Migration Guide from Moz - This will help make sure that your transition to the new website will go smooth and cover your bases.
Backlink Audit - This will help you on a couple of fronts. First, you will find backlinks that you will want to update to the new domain once it is live and ready to go. Second, you will find links that you can eitherremove or disavow so that when you redirect, it won't be a factor.
Change of Address - You will want to use this so that Google knows your site moved to a new address. Google also has a resource for when you move a website.
Local SEO - If you have listings or citations, make sure those are updated. Perform an audit so you can make sure that any mention of your business is corrected and now points to a new domain.
A/B Test - Make sure that you test new designs and usability to make sure users like what they are seeing that engagement maintains or increases with changes.

There are a lot of opportunities in rebranding, but you want to make sure that you take care of everything that you can to help users and search engines see that your site has moved and you are now a new brand.

Hope this helps! Good luck!

Hi there

It should be noted that effects of backlinks are immediately felt - they do take time to take effect and also show their benefits. For instance, there's chat of the Google Sandbox...

"The Google Sandbox is an alleged filter placed on new websites. The result is that a site does not receive good rankings for its most important keywords and keyword phrases. Even with good content, abundant incoming links and strong Google PageRank, a site is still adversely affected by the Sandbox effect. The Sandbox acts as a de facto probation for sites, possibly to discourage spam sites from rising quickly, getting banned, and repeating the process."

Now, while your site may not be new so this may not apply. I would make sure that these links are quality like you said but also that they are relevant to your site and that you are not abusing anchor text in your post. Here is a great resource from Kissmetrics on how to guest post properly. I suggest you read it but also look for other opportunities:

• Partnerships
• Integrations
• Certifications
• Awards
• Industry links
• Press releases

But again, these all have to be relevant. I would give your link building efforts some time to see the real ROI. Make sure you annotate in GA and that you are tracking keyword rankings and variations.

Let me know if you have any questions or comments.

Good luck!
Patrick

Hi there

Kissmetrics and InFlow both have great resources for getting started with eCommerce SEO and how to avoid common issues.

I personally like individual product pages - you are able to add unique product descriptions, individual schema tags, unique images, targeted URL structures, and more, all allowing you to compete better in targeted organic search for that particular product.

So, again, my vote are individual product pages. But beyond SEO, take into consideration your users - what would make them most likely to find the product they are looking for and convert? Remember, you always have the ability to A/B test your designs before committing!

Let me know if this helps - good luck!
Patrick

Hi there

Has this been an ongoing issue and you are seeing more and more 404 links coming in? If so, Google has ways of notifying them on potentially spammy / hacked websites, so you could start there.

If it's something where these links are taking up a good portion of your backlink profile, I would do a quick audit and possibly disavow. This may take a bit of work, so if you're not comfortable, Moz has a great recommended companies list of agencies / consultants that will be more than happy to help.

Let me know if this helps or if you have any more questions! Good luck!
Patrick

Hi there

When I access your sitemap at http://www.guitarcontrol.com/sitemap.xml, you'll see it hasn't been updated since 2010. These old URLs point to an old site as well. I would definitely update this!

You'll need to create a new sitemap XML, upload it to your site, and then resubmit it to Google and Bing. You can learn more on how to create one here.

Let me know if you need anymore help!

Hi there

Without seeing your website, I can't say, I'm just here for ideas at the moment!

If you think your backlinks may be spammy (the fact that you said "cheap" and "directories" makes me nervous) I would look into auditing those, try removing bad ones, and disavowing ones that are outright bad or you don't hear back from for removal.

I would also be careful about changing your homepage title tag - if you are ranking for that keyword, I worry changing it might make you lose rankings altogether, so just be careful.

It's not bad that your homepage is ranking, more often than not your homepage has the most equity for ranking. I would keep your homepage as is and build equity around the subpage for that keyword through thoughtful linking and brand building.

Let me know if you have any further questions here!

Hi there

I answered your second question for this same issue, but in case you missed it, here it is! Let me know if that helps!

Hi there

Could you provide an example? I am not seeing this in my crawl of your site or on Google. Just want to make sure I am looking for the right thing!

In the meantime, I would check your sitemaps, canonical tags, and internal links to make sure that all of these items are following the proper structure that you wish for Google to follow. I would also check your backlinks and make sure that those are up to date as well.

Chances are Google is finding the indexed URL in it's crawls and more often than not, it's because there's an issue with how it's listed somewhere on your website or in your sitemap. After you correct or find the issue, resubmit your sitemap to both Google and Bing.

Hope this helps! Good luck!
Patrick

Hi there

I would check the anchor text of the backlinks to your homepage, that may have something to do with it. It seems like Google is putting more emphasis on the homepage for that keyword, so they are seeing something you may not be at this minute.

Try adding an internal link (relevantly and organically) in the content of your homepage, rather than just the main navigation, to that particular page and see if that helps you. Also, you can try adding Schema to that page as a WebPage and add keyword data to the markup.

Check your title tags as well and make sure that you are not abusing the keyword by spamming in your content. For now, that would be my recommendation as a place to start: checking your backlinks, anchor text, and content. Some of the links to your homepage might be able to be changed to the category page if it's more relevant to the content it's being linked to from.

Let me know if this helps! Good luck!
Patrick

Hi there

A couple of years back but this still isn't answered! I am sure you have heard by now but you can install Schema through GTM, here is a great resource:

Adding Schema Markup - The Non-Developer Guide (SERPWoo)

Hope this helps! Good luck!

Hi there

I would suggest first finding what exact business name your client wants to use. I would then go through cleaning up unnecessary business listings, updating relevant business listings, and creating business listings that are relevant to the service area as well as the industry itself.

From there, I would make sure that contact information is properly listed on the websites with Schema markup so that crawlers can verify your information. Take a look at these resources as well:

• How to Perform the Ultimate Local SEO Audit (Moz)
• Local SEO: How To Rank Your Local Business (SEL)
• The 2015 Local Search Ranking Factors (Moz)

All of those should help get you get on the right track!

Hope this helps! Good luck!

Hi there

There are two great resources you should read on answer boxes:
Google Answer Boxes: The What, Why and How (SEW)
Optimizing For The Google Quick Answers Box (SEL)

From the looks of things - you structured / formatted your information properly and Google found the content valuable enough to return in results. Consider this a great thing! I would suggest attempting to do the same across other services / products you have to have these other pages pop up in the same way. Have you seen a better CTR or conversion rate because of this?

Very interesting! Congrats!
Patrick

Hi there

Google does offer methods on getting your website listed in Google News. I would offer the following resources:
Google News Publisher Center
Creating a Google News Sitemap Enabling Rich Snippets for Articles

I would take a look at your website, make sure the content is there in the way that it is worth being listed, read Google's guidelines, and see what from the above you can get started on. These methods should help get you noticed and possibly listed, but as always, it's up to Google!

Hope this helps! Good luck!

Hi there

Google actually provides a pretty indepth resource around mobile SEO and separate URL structures. I would not launch a site without making sure that everything is in place for your mobile site and proper tags are in place. Google and other search engines take mobile very seriously and they expect web developers and their websites are doing the same.

Pass along these resources to your web development team and prioritize actions so that you can get your site launched correctly and avoid issues down the road.

Hope this helps! Good luck!

Hi there

Here are a couple of great links:
2015 Local Search Ranking Factors
How to Perform the Ultimate Local SEO Audit

Both of those will help you immensely. I would definitely markup branches and also take a look at Moz Local's bulk upload that will help you load all of your branch addresses to local listing aggregators. From there, you can manage your listings and update/remove them as needed.

I would review the above links and start focusing on your local SEO efforts. But I would still markup as much as you can that's relevant to the business and searches that are happening around it's industry/area.

Hope this helps! Good luck!

Hi there

I'd take a look at this resource. There is some markup for interest rate examples there that I would check out. Remember that the benefit of Schema implementation helps search engines understand the content that lives on your website and return better results. They also reward sites that utilize Schema. If anything, more markup is better because it shows you're putting in the effort and when searches/rich & table snippets begin to appear for interest rates, you'll be one of the first to start appearing. I'd do it and reap the benefits!

Hope this helps! Good luck!

Hi there

I would utilize reviews on applicable product pages that have reviews. If I am looking at a stereo and your showing me reviews for TVs, I'm not really going to find it useful. I would find a way to display reviews to the right product. I wouldn't worry about duplicate content at that point, since the product descriptions should be the bulk of the content on the page and those should be unique to the products.

I'd also talk to your team about implement Schema for enabling rich product snippets. That will help tie proper reviews to the right product and display in search.

Hope this helps! Good luck!

Hi there

To answer your first question, yes. Posting content to your website and on your blog will definitely help boost rankings and visibility for your main site, especially with relevant topics, distribution, and internal linking. Here are some ideas...

• Do some research

• What information is missing in your industry?

• What are users actively searching for?

• Where are they currently participating in conversation?

• What language do they use in search and those discussions?

• How do they digest their content?

• Here's a quick resource on content gap analysis from Edge Multimedia

• Take advantage of great tools like Open Site Explorer and SEMRush to get a handle on your competition and what's working / not working for them

• Build out content on the site based on your research

• Mind your obvious onsite SEO fundamentals (titles / meta descriptions / schema / content length and language / etc.) (resource)

• Lay your site architecture out in an easy to use / understand fashion (Information Architecture for SEO)

• Repurpose content through video / images / guides / e-books / how-tos / etc

• Take advantage of internal site search functionality

• What are users searching for on your site?

• Distribute that content through social platforms / industry blogs / email marketing

• You can try social paid advertising (based on target audience)

• Facebook

• Twitter

• Pinterest

• LinkedIn

• Also look into posting on Linked with a tagged URL giving credit to the original post on site

• Reddit

• Stumbleupon

• BuzzFeed

• You can also try sevices like Outbrain or Taboola. Lastly, check out this post from Curata - HUGE list of opportunities.

• Participate in the discussions that are happening in your industry

• Social

• You could take advantage of features like Twitter's Advanced Search and start fielding questions

• News sites

• Industry forums

• Q&As

Where you share content will heavily depend on your audience and where they are. If you're a medical business and sharing content through hair styling mediums, you're not going to have much luck. Know your audience, know what they want, write the content, and distribute/share properly. Get involved!

I'm also interested that your audience doesn't go on sites and read content - is that true? Do you have proof of it? Could it be that you're not distributing your content in the right area? I'd look at your referral traffic and social traffic and see where your pitfalls are in analytics. Are they taking the next logical step in your content? Are they taking actions you want them to take? Are they bouncing off your site? If you can answer those, you can start to see what you need to improve on!

But never give up on getting people to your site - it's your brand and your internet home - make it inviting and provide incentive for users to engage and act on content!

Hope this helps! Good luck!