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Hi,
I'm wondering will my site be impacted with some of the primary links in our primary menu being moved into a burger Menu?

Many Thanks,
Rob

Hey all,

Ever since Google announced "Core Web Vitals" are mobile rankings have nose-dived. At first, I thought it was optimisation changes to the page titles we had made which might still be part of the issue. However, Desktop rankings actuallyy increased for the same pages where mobile decreased.

There is the plan to introduce a new ranking signal into the Google algorithm called the "core web vitals: and this was discussed around late May. even though it's supposed to get fully indexed into a ranking signal later this year or early next; I think Google continuously test and release this items before any official release.

If you weren't aware, there is a section in Google Webmaster Tools related to "core web visits", which looks at:1. Loading2. Interactivity3. Visual StabilityThis overlays some of the other basic requirements of a good website and mobile experience. Taking a look at our Google Search Console, it appears to be the following:1. Mobile- 1,006 poor URLs, 100URLs need improvement and 475 good URLs.2. desktop- 0 poor URLs, 379 need improvements and 1,200 good URLsSOURCE: https://search.google.com/search-console/core-web-vitals?resource_id=https%3A%2F%2Fwww.griffith.ie%2FIn the report, we can see two distinct issues with the mobile pages:CLS Issue: more than 0.25 (mobile)- 1,006 casesLCP issue: longer than 4secs (mobile) - 348 case_CLS (Cumulative Layout Shift)This is a developer issue, and needs fixing. It's basically when a mobile screen jumps for the user. It is explained in this article: https://web.dev/cls/Seems to be an issue with all pages. **LCP (Largest Contentful Paint)_**Again, another developer fix that needs to be implemented. It's connected to page speed, and can be viewed here: https://web.dev/lcp/Looking at GCS, it looks like the blog content is mostly to blame.It's worth fixing these issues and again looking at the other items on page speed score tests:1. Leverage browser caching- https://gtmetrix.com/reports/griffith.ie/rBtvUC0F2. https://developers.google.com/speed/pagespeed/insights/?url=griffith.ie- mobile score for home page is 16/100, https://www.griffith.ie/people/thamil-venthan-ananthavinayagan is 15/100I think here is the biggest indicator of the issue at hand. Has anybody else noticed their mobile rankings go down and desktop stay the same of increase.Kind regards,
Rob

Hi Effectdigital,

Thanks you so much for this insightful and detailed feedback. I'm very impressed. I'm sending you a PM.

Best Regards,

Rob

Hi there,

I'm interested to learn how much the site archecture of griffith.ie (higher education) maybe impacting our rankings. In recent months there was some changes to the the faculty landing pages but not to the site archecture.

The rankings in the last 6 months have dipped a little.

There are two main path ways to get to the course.

1. Course finder - https://www.griffith.ie**/find-a-course** =>

2. Faculties - https://www.griffith.ie**/faculties**

Most of the SEO authority is coming through the Faculties pages as this is where all the courses are found in term of the url structure.

For example; https://www.griffith.ie**/faculties/**business/courses/ba-hons-accounting-finance

The UX on the site tells a different story and directs people to the course finder.  /find-a-course

Ideally, I feel the site would benefit much more if all the traffic was directed through the course finder however this would require (I think) a big redevelopment of the search tool and

I feel we are diluting our efforts as when somebody arrives to the site through the homepage they go through the course finder and if they come through specific searches they get taken to the specific course page under the faculty section.

the site has has this archecture for the best part of 4 years and I'm considering recommend a change if it would greatly improve SEO and UX.

Any feedback on this would be great.

Many Thanks

Rob

Hi there,

I'm interested to learn how much the site archecture of griffith.ie (higher education) maybe impacting our rankings. In recent months there was some changes to the the faculty landing pages but not to the site archecture.

The rankings in the last 6 months have dipped a little.

There are two main path ways to get to the course.

1. Course finder - https://www.griffith.ie**/find-a-course** =>

2. Faculties - https://www.griffith.ie**/faculties**

Most of the SEO authority is coming through the Faculties pages as this is where all the courses are found in term of the url structure.

For example; https://www.griffith.ie**/faculties/**business/courses/ba-hons-accounting-finance

The UX on the site tells a different story and directs people to the course finder.  /find-a-course

Ideally, I feel the site would benefit much more if all the traffic was directed through the course finder however this would require (I think) a big redevelopment of the search tool and

I feel we are diluting our efforts as when somebody arrives to the site through the homepage they go through the course finder and if they come through specific searches they get taken to the specific course page under the faculty section.

the site has has this archecture for the best part of 4 years and I'm considering recommend a change if it would greatly improve SEO and UX.

Any feedback on this would be great.

Many Thanks

Rob

Hi Effectdigital,

Thanks you so much for this insightful and detailed feedback. I'm very impressed. I'm sending you a PM.

Best Regards,

Rob