Hi there,
I'm interested to learn how much the site archecture of griffith.ie (higher education) maybe impacting our rankings. In recent months there was some changes to the the faculty landing pages but not to the site archecture.
The rankings in the last 6 months have dipped a little.
There are two main path ways to get to the course.
1. Course finder - https://www.griffith.ie**/find-a-course** =>
2. Faculties - https://www.griffith.ie**/faculties**
Most of the SEO authority is coming through the Faculties pages as this is where all the courses are found in term of the url structure.
For example; https://www.griffith.ie**/faculties/**business/courses/ba-hons-accounting-finance
The UX on the site tells a different story and directs people to the course finder. /find-a-course
Ideally, I feel the site would benefit much more if all the traffic was directed through the course finder however this would require (I think) a big redevelopment of the search tool and
I feel we are diluting our efforts as when somebody arrives to the site through the homepage they go through the course finder and if they come through specific searches they get taken to the specific course page under the faculty section.
the site has has this archecture for the best part of 4 years and I'm considering recommend a change if it would greatly improve SEO and UX.
Any feedback on this would be great.
Many Thanks
Rob
