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I have used this strategy in the past, but it is still working. Create a clean silo structure, so it will be easy to track in your Google Analytics.

Ross

Hi,

Yes, that is correct. You need to set a self canonical for each on your site. You can learn more about can tag here https://mza.bundledseo.com/learn/seo/canonicalization

Ross

Hi there,

Moz has a great blog post about on-page ranking factors. This information would be very useful for you.

Ross

hi there,

I would recommend to build SEO pages that would target each city where your client provides building maintenance. This should help you to improve your Google Ads Score on each page.  You might need to build some links to those pages in order to rank them.

Ross

Hi there,

You can add more keywords to your Google My Business Title.

For example you can you change your title to “ A Senior Journey - Senior Placement Services”.  This should trigger an algorithm.

Ross

Hi there,

1. You need to run a technical site audit to see if all redirects are redirecting to the no www version  and your canonical l URLs do not include www in the them. Also, you need resubmit your site map to Google Search console.

2. You need to update your robots.txt file with new site site map  URL.

3. You need to add another property without www  to the Google Search Console.

4. You need resubmit your site map to the Google Search console. You need to run a technical audit to see your canonical tags.

Ross

Ross

Hi,

It depends on many factors, but on average it takes 9-12 months to see a result. You should analyze your competitors to see how many links you need to built to get to the first page.

Ross

Hi there,

I do not think you should worry about spam score since this is a third party metric. However, if you want to improve your score, you must build high-quality backlinks from high DA sites.

Ross

Hi there,

I would only keep  "Used Cubicles"  as your Title since you have an exact match domain.  Upon checking your competitors, I see that your competitor has more text on his inner page, you must expand your content on your home to outrank. The rule of thumb is to have 20-30% more text than your competitor. In addition to that, you might need to build more exact match anchor texts to the home page.

Ross

Hi there,

You need to build backlinks that have local queries in them.  For example, if you want to rank for personal injury lawyer NYC then you need to get some backlinks that will have keyword-rich anchor texts.  You can find more information on local SEO here  https://mza.bundledseo.com/local-search-ranking-factors

Ross

Yes, that's exactly what you want to do. Remove the keywords from meta tags, headings and on-page from your home page.

Ross

You need to look at the number of backlinks and unique referring domains since referring domains are more important than the number of backlinks. You should look into your Google Search Console as well. It is possible that Ahrefs does not see all your backlinks. You might rank your home page without having any keyword rich hyperlinks/anchor texts. You need to deoptimize your home page and build more links to the collection page to rank collection page .

Ross

Hi there,

Most likely your home page has more backlinks than your collection page. You need to check your backlink profile to see a clear picture of why it is happening.

Ross

Hi there,

Upon chekcing your site, I see that you have VPS on Linode, your registar is Namecheap and your site is using Ngnix. Since you have built links   (https://playfireboywatergirl.com/) you need to set up a redirect on Nginx server. You can look up a documentation here  https://www.digitalocean.com/community/tutorials/how-to-create-temporary-and-permanent-redirects-with-nginx

Ross

You can learn more about this metric here moz.com/learn/seo/domain-authority

Ross

Hi there,

DA states for Domain Authority, which Moz is using to determine how good is your website.

Ross

Hi there,

In most cases, your home page has more SEO value due to the number of external links to pointing to it. It is normal that other websites are linking to your home page instead of linking to your inner pages. I would definitely include your keywords in the inner URL, but you should not make the URL very long.

Ross

Hi there,

Be sure to redirect all the URLs with trailing slash to the URLs with no trailing slash via 301 redirects. Also, you need to make sure that your canonical tags do not have trailing slashes. Make sure you update all the URLs across your site to no trailing slash, so Google can discover the new URLs faster.

Ross

Hi there,

Usually, a managed WordPress hosting means that the hosting company handles back-ups and some other administrative related tasks. I do not think you will see a huge SEO impact by choosing "managed WordPress" hosting over Cpanel hosting at this stage. I would go with shared Cpanel hosting if you are starting out with your own website.

Ross

Hi again,

Yes, that's is correct. Do not use the same anchor twice, but you still can use a partial match anchor text like " word + appliance repair Los Angeles" and link to your home page.

Ross

Hi there,

Upon checking your site I see that you have two versions of your site available:

www. Bilstonplumbingandheating.co.uk

Bilstonplumbingandheating.co.uk

You should get in touch with your hosting provider and ask them to set up 301 redirect on the server level.

You should redirect

https://www. Bilstonplumbingandheating.co.uk ->https://Bilstonplumbingandheating.co.uk

Ross

Hi there,

You still can rank your home page for "appliance repair", and your inner page for "appliance repair Los Angeles". However, I see that you are a local business that provides services only in Los Angeles. In that case, I would only use one page( home page) to rank for "appliance repair Los Angeles" and "appliance repair".  Make sure you have content on the home page about "appliance repair Los Angeles", Meta Tags, and some of your backlinks need to have "appliance repair Los Angeles" as an anchor text. Keep in mind, never repeat the anchor text. You should be able to rank one page for both terms.

Ross

Hi there,

Exactly what Natalie said, plus if your site is losing ranking then I would disavow spammy links too.

Ross

Hi there,

As you might know, do-follow links are passing more weight compare to no-follow, which means your DA can go down. I just do not think that Moz can explicitly say how they calculate their DA metric.

I hope this helps.

Hi there,

You can look into a paid plugin that allows you to create tags & assign them based on the keywords within your post.

Ross

Hi there,

The right answer is both. However, if you need to choose then I would go after backlinks.

Ross

Hi there,

Are you internally linking to all these pages that you want Moz to discover? It is possible that those pages are orphaned and they do not have any internal links pointing to them, so Moz cannot crawl them.

Ross

Hi there,

I think you can, but your GMBs have to be nested into each other. Please see attached photo

CBULzDx

Hi there,

It is possible that the description of your financial advisors contains some specific keywords that Google thinks are duplicative with another page.

Ross

Hi there,

You need to establish authority by building high-quality links to your website in order to get sitelinks. It takes time to get sitelinks for your website.

Ross

Hi there,

I believe that Associate is someone that works at MOZ and Pro is someone that has MOZ Pro Account.

Ross

Hi there,

You should run a local citation audit since these local links are very important for the local ranking.  If you have a physical location then you should update your business profiles, each containing your Name, Address, and Phone number (NAP) to the new address and you should be fine. You check this place for more info https://loganix.com/the-seven-dollar-citation-audit/

Ross

Hi there,

It is possible that you have more internal links that are going to this page http://www.bigtrailerrentals.com/flatbed-trailer-rentals/equipment-24 than http://www.bigtrailerrentals.com/flatbed-trailer-rentals/equipment-deckover

Sometimes Google picks one page over another one for no reason. You can redirect the second page to the first one and migrate the content from the second page to the first page and then you should be able to rank your first page for your targeted keywords.

Ross

Hi there,

Yes, that's normal. There is nothing to worry about it.

Ross

Hi there,

As far as I know, Contact Form 7 is not directly saving forms to the database. However, you can get a third party plugin to do that here.

Ross

Hi there,

You still will get value from your backlinks if you do a 301 redirect on the server level. When doing 301 redirect you are losing about 30% of SEO juice, so it is better to update your links to the new site. For the new links, you should link them to https://www.domain.com at all times. Yes, you are correct www ( CNAME) subdomain is considered as a new entity, that's why it is ok not to use www in your domain.

Ross

Hi there,

You just need to wait for a little bit longer, so Moz can crawl your site. Meanwhile, you check all your links in Google Search Console.

Ross

Hi there,

Upon checking your site I see that your site has been indexed already by Google, which is more important.  Also, I see that your site has 4 backlinks which is quite low, that could be another reason why your site has not been crawled by Moz yet. You need to wait a little bit longer or build more links since every site is going through the crawling queue priority. For example, sites with more links will be crawled more frequently compared to the sites that have fewer links.

Ross

Hi there,

Upon checking your site, I see that you do not have canonical tags on the website. You should implement canonical tags across your website. Also, you have a lot of links that are coming from blog comments, profile links, and web 2.0 sites which could be another reason why losing ranking due to the low-quality links. In addition,  do you know what specific pages are losing traffic?

Ross

Hi there,

You need to build more do follow backlinks to your home page in order to increase your PA.

Ross

Yes, I got it. That's the only option to do this if you want to pass link juice to www2.domain.com  while you are working on the new site. There is no way to not lose traffic if you want to redirect everything on the page by page basis. Traffic will bounce back after you move back to www.domain.com, but it can takes time.

Ross

The only problem I see here that you will lose traffic by setting 301s to www2 and then removing those 301s.

Ross

If not then I would deindex completely the www2.domain.com and do not set up any redirects at all.  Just have your www.domain.com working in a normal way until you migrate your www2.domain.com to www.domain.com. Also, If you planning to change the URLs on the new version of the website then you need to set up 301 redirects from old URLs to new URLs on your server ( apache or ngnix) so you do not get any broken links.

Ross

Are you planning to have both versions of the site working at the same time?

Ross

Hi there,

It is doable, but it will not be an easy task since now you have more competitors than back in 2012. I would say it depends on your specific vertical, your budget, and your end goal for this site.  You need to see who you go against to because you need to consistently invest money into content and links in order to beat your competitors. If you still have a penalty is GSC then you should submit a reconsideration request by saying that you are a new owner of the site.

Ross