If adding meta tags, redirects etc to all of the pages is too labor intensive and the return from any SEO goodness those pages is low, then perhaps you could just block search engines access to certain sections of the website via robots.txt file.
Posts made by Unity
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RE: Duplicate content mess
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RE: Question on term and what to target next? Nice dilemma to have!
Hi Debbie,
Ideally each webpage would rank for 1-2 keyword targets. So if your homepage and sub page is ranking for the same term it could mean that the on-page optimization is geared towards the same terms (there is also the chance that Google will see both pages as similar and choose to rank only one - however from your description I don't think that's happening at the moment, so more of an fyi for now).
If you want to widen your reach in SERP's I'd first recommend targeting 1-2 specific keywords per page (so title tags, <h>headers, body copy, alt tags etc). Once you achieve rankings for these terms to further widen your reach, and without diluting the ranking you have gained I'd recommend adding more content rich pages to your website that target additional keywords.</h>
I'm unsure where or how your anchor text links sit and how they have been contributing to your rankings but if your homepage has dropped to number 22 wouldn't you want to try improve that ranking over the sub page?
Also, have you thought about doing link building (from external sites linking back to you)? It can help build your rank for target keywords.
Good luck,
Davinia
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RE: Accidental Noindex/Mis-Canonicalisation - Please help!
Yes it may just be a waiting game as Oleg mentioned. But perhaps to help speed up the process you could link to some of those pages from a higher level page (like the homepage or a department landing page).Don't spam tho, no more than 100 links on a page (including navigation/footer etc).
I'd also recommend having an XML sitemap with all the URLs of your website on it. You'll need to upload this to Google Webmaster Tools as well.
When they do get re-indexed keep an eye out for how they have been indexed; so look at what keywords bring up that page in SERPs (Raven Tools is an easy way to track keywords and see which URL comes up). If you find that 'odd' pages are being indexed for a certain keyword search you should do some link building specific to the keyword you want ranked pointing to the page/URL you want ranked.
Good luck!
Davinia
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RE: Product Duplicate Content Issue with Google Shopping
Hi Chelsey,
I don't have much knowledge with Google Shopping sorry but I thought I'd just suggest when you come to the time of creating unique product descriptions, headings and title tags this can be automated. When I have websites like this I create rules and formulas and pass to the developers to implement.
Example: Title tag: [product name - or pull from
header] [product code] - [category] - [branding]
Meta description: use the first 165 characters from the product description
Body copy: Swap out the [product code], [product color etc], [category name] but use a similar description as the base. It would be great if we could write individual descriptions for product pages but if you have a site with thousands and thousands of pages this isn't a reality.header: Will need to be added by hand via a CMS but you can make these unique by adding the product code (or colour or size etc) at the end.
Also another thought, why don't you only add noindex to the product pages only on go live so at least your homepage and other content pages have some time to get indexed before the product pages are ready? Alternatively you could use a robots.txt file to block the folder directories of product pages while still allowing search engines to index those important high level pages (instead of noindex).
I think it's great you are taking the time to provide unique product descriptions!
Good luck,
Davinia -
RE: Transfer a page that is already ranked from a second to a third domain level
Hi Guido,
Taking on a new domain to build ranking is not something I'd personally do. When you 301 redirect not all the goodness will pass across so you may lose some ranking in the first instance. Using a 301 redirect on a new domain is usually used when trying to capture the goodness from the backlinks that go to the old domain (only something like 80% will pass - no sure of exact percentage sorry).
If you aren't ranking for your keyword targets you need to look at how you have optimized your website.
- Have you targeted too many keywords on one page? Diluting that keywords communication to search engines can affect ranking ability
- Have you covered (and include optimized) title tags, meta descriptions, <h>header tags, alt tags, unique content, internal anchor text links etc</h>
- Build links to your site from quality websites; ensure these sites are relevant to yours/theirs audience. Don't link to spammy networks or link farms.
- Add an XML sitemap
- Review Google Webmaster Tools to ensure that there are no indexing or other issues
Good luck
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RE: Keyword targeting by page, site, or both?
If you want to rank for a new keyword and that keyword is not a primary target then you will most likely need to do this by optimizing a section or page within the website specifically for that term; otherwise you risk affecting your primary keyword ranking by diluting the goodness you have already created.
If the content across these product pages is similar Google will choose to index the one that it feels is most relevant, meaning the others won't rank well or at all. So with this in mind if you are trying to add a new keyword and your pages aren't unique then it's going to be hard to rank for the new term because search engines will have already marked it as a secondary/similar page to the one that is being indexed. You would need to build links to those pages to get it seen as a page with different content.
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Ensure you have unique content across all product pages (targeting the misnomer by page or section)
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Optimize those pages/sections using the misnomer only (title tag,
header, alt tags, body copy etc)
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Consider adding a page to the website that talks about the misspelling of the business name - make it fun and entertaining. It's a bit of a creative idea but it might help! Just don't be spammy.
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Build links to your website using the misnomer name in the anchor text (use variations of phrases with the term); be sure that the links are from quality websites and that content is relevant to your/their audience.
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Make sure you also have an automated XML sitemap (or that you are refreshing often), this can help communicate new URLs etc.
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Perhaps you could run Adwords for the misnomer so you don't lose that income (as you mentioned). Once organic starts to rank you can remove.
Useful: It is possible that the misnomer is seen by Google as a synonym. To find out do a google search for your keyword and place this symbol ~ before it and with no space (e.g. ~apples). Look for the terms that are bold and these will be the synonyms.This could be useful in seeing how Google views your website and the keywords associated with it.
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RE: Content loc and player log tags for XML video site maps
Hi Dan,
You only need to use one of the tags (
<video:player_loc>or</video:player_loc>
<video:content_loc>).</video:content_loc>
This is what I'd use:
<video:player_loc allow_embed="yes" autoplay="ap=1">http://player.vimeo.com/video/24580638</video:player_loc>
Davinia
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RE: Google Analytics Tracking Code Queries
Very helpful, thanks Mike!
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Google Analytics Tracking Code Queries
Hello,
I have taken on a new client who has Google Analytics installed. The tracking code is set to 'single domain'. Recently they added a mobile site using a sub-domain (m.website.com) which means that Google Analytics is not picking up this traffic.
I want to revise the account so that I have a master account (raw data) and then profiles for the mobile site, main domain (www.website.com) and one other for a sub-domain that they are using. I am aware that there is mobile specific tracking code however I thought it would be easier (re conversions/goals/eCommerce tracking) to not use this and by changing the account to 'multiple domains' we could also get data for another sub-domain that they are using .
My questions are:
- Am I right to want to use individual profiles over web properties. If not please explain why.
- When installing the tracking code (where the profile number is changing) I believe that I need to add that code with the changing profile number to the sub-domain sections. So my question is a) is that correct, and b) if I use a profile number on a sub-domain section will the master account still gather the data for the main URL as well as all sub-domains.
- If I change the master account from using 'single domain' tracking code to 'multiple domain' tracking code will this affect historical data? Will I lose the data?
- When changing from 'single domain' tracking to 'multiple domain' tracking does this affect eCommerce tracking? Or do we only need to be adding the additional lines of tracking code that allow sub-domains to be tracked?
- The web developers are using asynchronous code however half is in the and the other half is at the bottom of the source code. Given that traffic is being reported in the Google Analytics account should I have any concerns that the code is split?
I have done a lot of reading but seem to be going around in circles, so your help is much appreciated!
Thanks,
Dinny