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Yes, we did 301 redirects.

Yes, we did change the content

And yes, we switched platforms

www.waytekwire.com

We launched a new website in June. Traffic plummeted after the launch, we crept back up for a couple of months, but now we are flat, nowhere near our pre-launch traffic or previous year's traffic.

For the past 6 months our analytics have been worrying us - Overall traffic and new visitor traffic is down over 10%,  bounce rate is up almost 35% since site launched, keywords aren't ranking where they used to, and of course, web sales are down.

Is this supposed to happen when a new site is launched, and how long does a new this transition last?

We have done all the technical audits, adding relevant content, we're at a loss. Any suggestions where to look next to improve traffic to pre-launch numbers?