Local Marketing

We’re all Bard beginners right now, and so there are no foolish questions. Miriam started out with Bard by asking it local business questions, and learned some useful things from and about Google’s AI chat that you’ll need to know if this technology becomes part of your customers’ lives.

The rebrand of Google My Business to Google Business Profile included the news that nice dashboards will be the sole province of more fortunate, large enterprises. In response, please join me in sending three invitations to Google from the local business neighborhood, in hopes of an RSVP.

Miriam answers seven of the most common questions from searchers looking for an introductory understanding of what “local SEO” means, who needs it, how it works, how to study it, and more!

While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg Gifford, shows you how to put your best post forward.

It’s easy to make mistakes, overlook updates, and miss out on opportunities when marketing a business without physical locations. The great news is, there are local marketing possibilities for almost every business type, but you have to know which pathway to follow, based on how the brand you’re marketing operates.

Through the “search and deliver” dynamic of SEO, nonprofit marketers have the opportunity to reach local audiences that indicate their interest and engagement through their search behaviors. Nonprofit marketers can leverage this to engage supporters, drive donations, and share their nonprofit’s mission with the world. Read on for local SEO tactics you can try today.

Building local pages at scale can be a painful task. It's hard to strike the right mix of on-topic content, expertise, and location. Russ Jones shares his favorite white-hat technique using natural language generation to create local pages to your heart's content.

Modern SERPs require modern understanding, and that means paying close attention to location and how it affects rankings. Learn about getting data that represents true traffic in this edition of Whiteboard Friday.

With STAT's powerful daily rank tracking and SERP analytics, they were able to implement a strategy that would win them countless featured snippets over the course of just 30 days.

A guide to getting the most out of Moz Local