Local SEO

Today, we’ll be learning more about customer preferences by age group surrounding local business reviews, taking a deeper dive into some of the data from The Impact of Local Business Reviews on Consumer Behavior | SEO Industry Report.

There are some key scenarios when local SEOs should seriously consider speed optimization, even for a small local client. Small local clients are still impacted by the issues that come along with having a slower website such as higher bounce rates, lower conversions, and worst of all, a poor user experience. Amanda shares her experience with speed optimization, and the positive results for her client.

Are you outranked in Google's Local Pack? Then it's high time for a competitive business audit. Use this example analysis and downloadable spreadsheet to analyze the strengths and weaknesses of multiple businesses and devise a plan to win.

The first quarter of 2022 brought us some new local search opportunities (and a few problems) that you may have missed. Today, Miriam goes through a quick roundup of interesting happenings that merit your awareness for the sake of the local businesses you market.

Let’s set you up for success with seven local SEO precepts for the year ahead, some expert commentary, and many signs of good things to come!

The rebrand of Google My Business to Google Business Profile included the news that nice dashboards will be the sole province of more fortunate, large enterprises. In response, please join me in sending three invitations to Google from the local business neighborhood, in hopes of an RSVP.

Does citation management still matter in the grand scheme of local SEO? Our industry has been trying to gauge which way the wind is blowing on this subject for years now, but a recent study suggests that —yes — local businesses should be investing in listing management.

Miriam answers seven of the most common questions from searchers looking for an introductory understanding of what “local SEO” means, who needs it, how it works, how to study it, and more!

While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg Gifford, shows you how to put your best post forward.

It’s easy to make mistakes, overlook updates, and miss out on opportunities when marketing a business without physical locations. The great news is, there are local marketing possibilities for almost every business type, but you have to know which pathway to follow, based on how the brand you’re marketing operates.