Location Data Management

Local SERP tracking is a requirement for modern SEO, but it's anything but simple. By learning how to track in the same way that people are searching for your business, you’ll be able to see the SERP through the searcher's eyes and build a fiercely competitive SEO strategy.

From zero web presence to ranking hyper-locally, Darren Shaw will take us along on the 8-month-long journey of a business growing its digital footprint and analyzing what worked (and didn’t) along the way. How well will they rank from a GMB listing alone? What about when citations were added, and later indexed? Did having a keyword in the business name help or harm, and what changes when they earn a few good links? Buckle up for this wild ride as we discover exactly what impact different strategies have on local rankings.

Get ready for a healthy dose of all things local with this talk! Mary Bowling will deep-dive into how the Google Local algorithm has matured in 2019 and how marketers need to mature with it; how the major elements of the algo (relevance, prominence, and proximity) influence local rankings and how they affect each other; how local results are query-dependent; how to feed business info into the Knowledge Graph; and how brand is now "king" in local search.

Google Posts and Questions & Answers are two incredibly powerful features of Google My Business, yet most people don't even know they exist. Greg Gifford will walk through Google Posts in detail, sharing how they work, how to use them, and tips for optimization based on testing with hundreds of clients. He'll also cover the Q&A section of GMB (a feature that lets anyone in the community speak for your business), share the results of a research project covering hundreds of clients, share some hilarious examples of Q&A run wild, and explain exactly how to use Q&A the right way to win more local business.

Google’s local algorithm is a horse of a different color when compared with the organic algo most SEOs are familiar with. Joy Hawkins will share results from a SterlingSky study on how proximity varies greatly when comparing local and organic results, how reviews impact ranking (complete with data points from testing), how spam is running wild (and how it negatively impacts real businesses), and more.

What are local business categories and why do they matter for local SEO? Learn in this article.

Wondering how to claim your business listings for local SEO? Learn in this article.

What is a local citation, and why do citations matter for local SEO? Learn in this article.