Site Architecture
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From responsive, dynamic serving and mobile, there are many different types of sites to choose from. In this webinar we'll walk you through what a responsive site is and explain the pros and cons of programming your responsive site.
Do you think "no one will ever want to do that on mobile"? Chances are, someone already wants to. Karen will discuss why you need to deliver content wherever your customer wants to consume it - and the risks of ignoring mobile users. She'll also explain how to start your mobile content strategy, define what you want to publish, construct the relationship between your mobile and desktop site, and evolve your editorial workflow and content management tools.
Traditionally, UX has viewed SEO as being disruptive to design and communication, and SEO believe UX overlooks searchability. In this webinar, we'll walk through how designers think and what they value, understanding contrasting and differing language and tools in SEO and UX communities, and how to better integrate and add value to design workflows as an SEO.
In this webinar we'll discuss some of the persistent myths surrounding international SEO and cover how best to build and execute a solid international SEO strategy, including the importance of choosing the right site structure for your business, localization as it relates to ranking, which language tags you need to use.