Social Media and PR

What good is winning the algorithm if you’ve lost the human? What would happen if you were OK with sacrificing a high ranking to get more people to thank you for how much you educated them? In this article, discover Wil’s two new approaches to SEO and content using social media.

Learn about why building links with digital PR is so hard, and understand what you can do to take the pressure off.

The intertwining of PR and SEO is not groundbreaking news; it's an established strategy for success in the digital age. Learn more in this article with Stephanie Wallace.

When done correctly, digital public relations enables brands to elevate their presence in online news publications while boosting website authority with a relevant, growing backlink profile. Learn more in this article.

In the field of public relations, the human touch remains essential and irreplaceable. Learn when not to use artificial intelligence in digital PR.

Twitter’s rebrand to 'X' poses significant SEO challenges, as Twitter's brand equity is deeply rooted in millions of branded searches that may not directly carry over to the new 'X' brand. This could potentially lead to a considerable loss of search traffic for a prolonged period. This rebrand is one to watch for SEOs worldwide.

Explore the role of demographics, engagement, and personalized recommendations in how TikTok surfaces content. Discover how TikTok attempts to avoid echo chambers and gain valuable insights into its inner workings. Dive into the fascinating world of TikTok's algorithm in this new Whiteboard Friday episode with Lidia Infante!

Social media and SEO both have the potential to boost collective success for your digital marketing strategy. The Moz social media manager, Hannah Waye, takes you through how SEOs and social media teams can collaborate to help supercharge your SEO efforts.

If taking advantage of social media trends in one way or another isn’t a part of your brand’s digital marketing strategy just yet, read on. This article will show why it’s important to jump on board, and provide you with a list of actionable steps to do so successfully.

Rebecca explains how a relevant digital PR campaign can lead to commercial gain, and takes you through the steps to get there.