Resource Listings

Internal Links are hyperlinks that point at (target) the same domain as the domain that the link exists on (source). Why do these links matter for SEO, and what are the best practices for internal link structure? Learn in this article.

External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source). Learn about the SEO implications of a strong external link structure (and how to build one) in this article.

What is anchor text, how is it used, and how can it be optimized for SEO efforts? Learn more here.

Learn what a backlink is and why they matter for SEO. Read on in this article!

Link equity, sometimes colloquially known as "link juice," is a search engine ranking factor based on the idea that certain links pass value and authority from one page to another. Learn why link equity matters in this article.

Local search marketing comprises both offline and online tactics employed to promote businesses that serve customers face-to-face. The underlying goal can be to improve customer satisfaction, build brand reputation, drive more traffic, visibility, conversions, and revenue, by engaging a greater number of nearby customers.

This article covers the 16 pieces of information that comprise structured local business listings. Learn more about what to include in your businesses' listing here.

What are local business categories and why do they matter for local SEO? Learn in this article.

Wondering how to claim your business listings for local SEO? Learn in this article.