Most PPC account managers know about the keyword insertion tool and the benefits of dynamically inserting the search term into your ad titles. Few, however know about the variations on this tool that can produce some dramatic results for your CTR. The most common way to dynamically insert search queries into an ad is displayed below: {Keyword:internet marketing} - this woul...
Perhaps I was the last one to find out, but I discovered a little gem called “Search Query Reports” in my AdWords reporting interface a week or so ago, and ever since, I’ve been a little giddy. (As giddy as one can get about PPC campaigns. Wow, I'm a nerd.) I know they’ve been pushing the Placement Performance Report lately, but, sadly, I was unaware of the Search Query...
Over the last few weeks, Google has introduced without a lot of fanfare several important features into the AdWords platform. And they're not just cosmetic changes, so it's worthwhile for advertisers to become familiar with them. Here's a recap of what's new.Content Network Placement ReportOne of the reasons that many advertisers have been he...
(Note from Rand: Tonight, I introduced Mystery Guest to the wonderful word of AdWords. Needless to say, she went a little wild. This one's just for fun, folks)Ads that Weren't Approved: Ads that Google Allowed: ...
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
I have recently been pushing to be moved more into the SEO arena at work (I am currently a developer). SEO is something I have studied and practiced on my own sites for many years.So when my boss approached me about doing the online marketing for a campaign we are running I became very excited and jumped at the chance. Unfortunately my enthusiasm was greater than my ability in PPC. I did learn ...
Being able to identify sites that do take part in advertising ventures is a clear goal Google are moving towards, one that we all know may have significant effects within the SEO community; to my anger I think some (no names...) of the negative comments on Matt C...
While investigating a client's concerns about click-fraud on their AdWords campaigns today, I came across an interesting phenomenon. The good news was that there wasn't any readily apparent fraud, at least in the sense of large click counts being traced to one IP address. There were, on the other hand, a number of cases of individual IP addresses hitting the same ad 2-3 times.Ini...
When you log into your AdWords account today, you might spot something different: Google have finally allowed us to see the 'quality score' of each of our keywords. What's Quality Score?It used to be that your AdWords ad placement was affected by two things: 1) historical clickthrough rate (CTR) & 2) maximum bid. Then G...
As I manage quite a few PPC campaigns I always notice the silly and sometimes not so silly mistakes that advertisers make with their PPC programs. Mistakes when creating PPC ads, click fraud detection, and ...
I would like to make an economic argument for giving contextual ad publishers the ability to filter their ads by keyword. Today I am feeling really sad about the contextual ads that have been showing on one of my websites. I am getting ads with titles such as "Afghanistan Sex"..."Pakistan Girls"..."Pakistan XXX"... I a...
For a very long time (at least in web years), CPC advertising has been the only model for search engines seeking to monetize their search results. While the effectiveness and profitability of these ads can hardly be disputed, it's also obvious from statements like Google's famous "20% of all queries each month are completely unique)" and Ask's "80% of our users' searches show any ad...
Google Adsense is one of the best programs ever to hit the web. It allows webmasters to easily monitize their sites and has been a treasure trove for many. As good as it is, I think that it can be better. Here's my wish list of what I would like to see added. Some of these wishes are available to publishers with enormous traffic - but I would like to see them offered to anyo...