Here's a quick and dirty tip for those of you managing PPC campaigns - and even those of you who want to improve your organic campaigns. It illustrates my philosophy that by being willing and open to learn from everybody - especially blackhats and people sm...
There have been a number of updates to Google Ad Words and Google Analytics lately so I though the SEOMoz community might want a summary of them. For the most part, I am impressed with the new features and Google should be applauded for listening to their user base and responding with these additions. Improvement #1 - AdWords Geographical Targeting with Google Maps...
If MSN Adcenter is the red-headed stepchild of the paid search family then is Yahoo! Search Marketing that slightly sozzled uncle you have to put up with once a year at Christmas? But spurious and obvious analogies aside, I know the lesser two rivals of the Adwords behemoth tend to be humored as opposed to embraced by most when it comes to PPC.Still, we recieved an email this morning fro...
Broad matching keywords is a popular strategy for B2B and B2C search marketers. It allows you to cast a wide net and maximize your long-tail keyword catch. But without thorough negative keyword research, the broad match strategy can trigger your ad for some way-out-of-left-field searches. This inflates your ad impressions and dilutes your click through rate (or attracts non...
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Mikkel deMib Svendsen and I had an interview in which we discussed PPC and SEO. At my site, you can read part 2 where we cover SEO business models. Below, we discuss PPC, I try to discuss arbitrage thinking that the father of blackhat PPC must do ...
I wanted to learn about PPC arbitrage. I'm lazy though, and didn't want to bother with going to all the work Michael Gray suggested in his much more intelligent PPC arbitrage articles. My goal was to sit on my ass, set up a simply PPC campaign and make money off it. So I checked my parked domains f...
Yes, the long-tail can kill your pay-per-click campaign -- especially on Google.The problem, in AdWords, is the minimum bid. You minimum bid is determined by your account history, Quality Score, and the history of the search vertical (the industry associated with your phrases). If you are high volume click buyer ...
Before bashing out a post on running a profitable Pay Per Click campaign, I wanted to ask you "What do you want to know?"I have been running through topics in my head for my first YOUMoz post for quite some time. Each one was interesting, exciting and innovative, but would you find it valuable enough to spend 5 minutes to read and more importantly would you put...
A little while ago the Google Ad Words team released a new tool designed to help advertisers create ad texts. If you are running a PPC campaign, the tool can be found by accessing the campaign management tab, clicking on tools and then clicking on “Ad Text Ideas (beta) at the bottom of the screen. The tool is broken into 4 steps Step 1 – The tool asks...
Here's something I wanted to pick some minds on: Microsoft (Atlas) recently released a study stating that bidding on branded search terms is probably a waste of budget since users intended to go on the site anyways. And they say half of the b...
Economics is the study of relationships between supply and demand sprinkled with an understanding of human behavior.Pricing is something that most business owners GUESS, and they typically fall within the average area where the demand curve intersects with the supply curve.<img src="http://www.apollosem.org/images/normal-supply-demand.jpg">Then, the distribu...
Adwords is designed to make Google rich, not you. That's why if you're not proactive and you don't know how the system works, you'll get badly burned. Google don't mind as it keeps the $ flowing for them but here are 5 ways to transform your fortunes and beat the system: 1. Google's default setting for keywords (broadmatch) will lose you a lot of money if you'...
BACKGROUND2 months ago, I left an interactive firm and ventured out on my own as a Search Engine Marketing consultant. One of the most important decisions I had to make was how to price my services. When it came to PPC (almost exclusively Google AdWords), I deciced to charge an upfront fee for research and design of the PPC campa...
From 2003-2005, I managed several different campaigns for clients on all the major ad platforms - Yahoo!, Google, even an Ask.com campaign. However, since that time, I've been out of the game, and my skills are mighty rusty. In this post, I wanted to show off not only how badly you need an experienced paid search marketer (even if you're a pretty savvy search guy like me), but how big a differe...