This may seem like old hat to many SEOs, but it's a tip that never fails to get an "oh yeah!" during client meetings. The concept is simple - in any given search engine optmization campaign, you are naturally going to form a list of high-traffic, (perceived) high value keywords that are an idealistic goal for your site to dominate. For a site like SEOmoz, those might be the highly compet...
In my current role, I manage Google Adwords campaigns for a wide range of clients in a pretty diverse range of sectors – from charitable organisations to car insurance. Almost without exception every client has a keyword which I call the problem child. The problem child keyword is typically: very relevant i.e. - it expresses ...
No worries if PPC isn't your bag... this article ties into SEO and general business tactics as well. If none of those things are your bag, then just skip to the bottom - I made a lolcat pic to appease you. Brats.I was reading Kate's post on Tightening PPC Ad Budgets and thought I'd chime in with my take on thos...
Having been inspired by the fantastic paid search posts which I’ve been seeing on here recently, I decided to chime in with one of my own – hopefully you’ll find this useful :)What is impression share?You can calculate your impression share by dividing the total number of search queries relevant to your campaign by the total number of times your ...
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This post came to mind after a day of further tightening down budgets. See I work in the financial area of the world and as we all know, the recession we are in is hitting there real hard. While some of these tips are more "financial crisis" based (and can be loosened in better times to get more long tail traffic), most are just good tips to be used on any campaign at any time. ...
If you come to the point in your relationship with an agency that you think you want to bring your search marketing in house, it can get annoying to get your accounts back in your possession. Some just require a password change, but one in particular (Yahoo) can be very annoying. Please read this if you are an agency, thinking about working with an agency, or wanting to bring your marketing...
A few days back Tom Crichlow gave us a sweet Whiteboard Friday on PPC basics.One of his main points is that data is king. Even though my business partner and I are still Adwords rookies, I wanted to share a great report that has been especially helpful in increasing performance on any broad match keywords that you’re using.While in yo...
One of the most misunderstood concepts by new users of Google AdWords is the Quality Score formula. This post aims to clarify what Quality Score is, how it affects your campaign, what factors are used to formulate your Quality Score and how yo...
In Google Adwords there is a hidden column. If you've never seen this column, it might be angry. Feeling like your budget is being eaten by some "missing element"? Do you know where your "quality score" is hiding? It could be hanging out in your pocket, burnin' your cash. It might be munchin' down a Benjamin right now... or buyin' a pitcher for the "keyw...
I recently struggled with using Google AdWords' broad match (not in connection with this) and decided to contact two of the people I respect most on Pay-Per-Click advertising: Andrew Goodman and Amy Konefal. My problem stemmed from the fact tha...
Today I sat in on a webinar taught by David Szetela, the founder of Clix Marketing. He gave some great tips about common PPC and paid search mistakes, and I thought I'd share them below. Don't mix search and content campaigns. David recommends turning off the content network and not mixing search and content...
I work for an online marketing agency, and we’ve been working on a paid search campaign with a niche online job board for some time now. Received wisdom suggests that in order to create a cost effective paid search campaign you should focus on long tail search terms as you’ll get more targeted traffic and cheaper clicks. Now, we work with clients from a wide ...
You may have seen a promotion the last week or so for an eBook on sale through ClickBank which promises their new technique will allow you to have all of your Google AdWords ads run for free. Basically, their “talking” sales page states, “Just insert a simple piece of code onto your web site, landing page, etc. and get all of your Google ads for free.” I know wha...
After our dismal experiment with trying to track impressions, Rand's course of action was to have me dive in headfirst and manage our PPC campaign for our Premium memberships. I half-assed the campaigns in August '07 and retooled them in November, when we redesigned our landing page and added a few targeted pages. The clickt...