One thing I've noticed in both my SEO efforts and in PPC advertising is the difference between general and specific keywords. By getting a feel for the value of different keywords, you can make better judgments about how much to bid for them on AdWords. To make this as concrete as possible, I'll describe it in the context of my own business.I'm a lawyer. My law firm, based in...
I've always been a fan of Google Adwords. I was excited when they updated the AdWords interface this year with a plethora of new features and vastly improved the user experience. You can imagine my surprise and dismay when I found out that the tracking right in the Google AdWords account interface is completely misleading. Here is the problem: The Googl...
As a webmaster of a small business website, I get a lot of SEO's calling me, touting their services.One of the claims many make is that the traffic from organic searches converts better than that from PPC searches. I currently handle all of our search engine optimization as well as PPC management. Having never tested the theory, I cranked up Google Analytics and started rummaging thr...
It must be a beautiful thing for the folks at Google when they write an algorithm that accomplishes the dual objectives of increasing revenue and creating a better search experience. Based on these criteria, the Adwords Quality Score algorithm is brilliant. In order for a pay per click (PPC) advertiser to obtain a high Quality Score from Go...
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Microsoft's rebranding of their search product as Bing and heavy marketing spending in support of its relaunch has led to significant attention being garnered for their latest assault on Google's near hegemony in search.
When creating a pay-per-click ad (PPC) ad, it is easy to overlook the importance of the display URL. However, search engine marketers have only a limited number of lines of text to work with and should take maximum advantage of each of them. This article summarizes the results of an eye tracking study and reviews the findings of two other tests of display URLs. The eye tracking study demonstrated that the display URL in PPC ads captures a significant portion of the gaze time allocated to the ads. The results of the other two tests showed that display URLs can have a meaningful impact upon click-thru rates.
If you've done any Pay-Per-Click campaign management, you know how expensive PPC can be. Additionally, PPC campaigns can require a significant time investment, as you must constantly be tweaking your ad text, keywords and bids in order to maximize your advertising dollars. And nothing is more frustrating in PPC campaign management than doing all that work, spending all that money, and getting very few clicks or a poor Clickthrough Rate.
This post needs very little introduction. I’ve scoured the web, my bookmarks and Twitter (thanks guys!) for all the very best articles about PPC that I can find. I’ve broken the links down into several categories to make it easier to read. Enjoy!
As the SEOmoz team have been away at Pubcon I've been asked to fill in with a blog post. I'm Richard Cotton and I work for Distilled as their paid Search marketer. One of my colleagues sent me a link to a fun little tool that he had been using from Wordtracker Labs, the people who brought you the fantastic keyword suggestion tool. You type in a word and it tells you what questions people have been asking on their partner search engines within the last 140 days containing that word.
There's a big disconnect in the way marketing dollars are allocated to search engine focused campaigns. Let me highlight: Not surprisingly, search advertising should continue to be the largest category, growing from $9.1 billion in 2007 to $20.9 billion in 2013. - Source: ...
This is my first Youmoz post and unlike many first timers you don't need to be nice to me. As Will and his favorite song would say Treat Me Mean, I Need The Reputation.I thought that Jane did a great job on bringing up some interesting points about Google in her post ...
Sure, Adwords is a great tool for any kind of advertiser, from the little fish with a small budget that can really target low cost and specialized keywords squeezing every little bit of clicks they can, to the big white sharks that can afford to buy the all broad terms and live through the stormy seas of low CTRs and sky-high CPCs. But I'd like to tal...
I had an experience this week that I thought was a perfect case study in what not to do with Adwords. Background: I have Celiac's Disease (short explanation: Gluten—a protein found in wheat—has approximately the same effect on me that salmonella would have on your average person). My dad has Celiac's also. As you can imagine, we freq...
Following on from HannahS' excellent post about PPC, I wanted to add a couple of points I had recently discovered. I will not focus on keyword competitors in this post, and some of it is theoretical, without tangible proof, but it works for me and thought I would share it.Firstly, du...