Facebook competition: what's the best way to do it
-
Taking some advice/ideas from this seomoz blog post
I decided to launch a facebook competition were you like/share the product you want to win.
The question is should I be looking for share or likes? From what I have read Share are more valuable than likes, but Likes would be easier to get I think (ie we could get a lot more of them). Here is an example of one of our product pages:
We already have a like, tweet +1 buttons, but not a facebook share, should it be there?
Any feedback or advice would be appreciated
-
Hi! Hopefully I can shed a little light on whether to go after shares or likes. Both actually correlate well with higher rankings, but this isn't necessarily a direct correlation it could simply mean that good content gets shared AND linked to which in turn helps rankings. Originally "likes" didn't show up in a user's wall or stream only shares did, so at that point they were more valuable because the share would be seen by more people. However FB has changed it so if you "like" something, not only does it show up on your wall/stream but it also allows you to add a comment. So it works very similarly to a share. If you feel that you can get more "likes" then go for it!
I hope this helps a bit.
Jen
-
Going back to the original question, based on this webinar
http://www.seomoz.org/webinars/future-of-link-building
FB share are more "powerful" than likes, but is it better to target "likes" as we could get more of them.
Has anyone any experience doing something like this?
-
Yes most companies do run contests with a "like" but it is almost always done with a app installed on their page
http://apps.facebook.com/promotionshq/contests/96234
here is one using the wildfire app
-
Reading though the guidelines it doesn't actually say you can't use shares, just not "likes, checking in or connecting to an app".
But the more I think about it, i'm sure I have seen big companies using likes to enter contest etc
-
http://www.facebook.com/promotions_guidelines.php
there are a few apps out there. they will all allow a contest page on your facebook page.
-
What do you mean third party contest?
I'm sure i've seen people saying if you like us you get entered into a prize draw, can you do that?
What's the best way to encourage shares?
Any advice much appreciated.
-
The aim of this contest is not too get more likes for our facebook page but to get actual share/likes for our site (or pages on our site), which is is becoming more important googles eyes (or so i have read)
I didn't know it was against facebooks rules since like based contests are so common on facebook, but good to know.
Don't know much about contest app's will look into it.
Thanks
-
I think you should read facebook legal page. It says you can't run a contest based on likes or shares. The way to get around this is to run a third party contest app on your facebook page.
Correct me if I am wrong, but if a user shares a facebook contest page they are not made fans. So if you want more fans I would suggest making it a "like" contest.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook Instant Articles Not Working
I'm getting the following error on Instant Articles despite my site having substantial traffic and hundreds of articles. The provided URL is not being accepted because the site has minimal readership, which violates the Instant Article Policies (https://developers.facebook.com/docs/instant-articles/policy/). Please provide a different URL. Here's the blog: http://bit.ly/2Mh1Aes
Social Media | | Neumarkets.com1 -
Facebook Ad Targeting
I am having trouble targeting to people who like specific pages. Some pages with only 13K likes will show in the 'interests' section, but others with 50K will not show. Using auto complete to find what is available: is this the only way to find the pages to advertise to? Another example, I can target the people who liked Moz, because SEOMoz.com autocompletes. But SEObook does not, so I can't advertise to the people who liked this page. How can I target people who like pages specifically, no matter how many likes they have? Thank you, Tyler
Social Media | | tylerfraser0 -
Why isn't open graph working for this URL?
When I post this URL (http://goo.gl/iDMsJq) to my Facebook page, the image is small, and it isn't pulling the correct description. I checked FB object debugger, and it looks fine - so why isn't it working properly when I post to Facebook? https://developers.facebook.com/tools/debug/og/object?q=http%3A%2F%2Fwww.healthline.com%2Fhealth-slideshow%2Fquit-smoking-timeline
Social Media | | nicole.healthline0 -
Facebook Business Pages Cannot Be Opened If You Allready Have an account
Buon pormeriggio from 24 degrees C slightly cloudy Wetherby UK 🙂 I want to open a facebook business page for a client but i understand it has to be attached to my personal facebook account. This is a pain, one day I'll leave the digital game which then presents a problem for the next administrator, I mean i can hardly pass arounf my facebook user name & pasword. Then to add to the conundrum i hear the fix is to regioster a business account sound good so far but then you cant do this if you have a personal account... err WTF! So my question is what do socail media agencies do when they open facebook business pages, surely they are not ties to personal accounts? Any insights welcome,
Social Media | | Nightwing
Grazie,
David0 -
Google+ Doesn't Show my Post Title
When I create a new blog post and link to it on Google+, the thumbnail & description are correct, but the HTML title it pulls in is just the company name. I have the proper HTML title tag and OpenGraph tagging on the page too, but lately (last 3 posts) it just shows company name: Here's an example. It used to work on the first handful of posts, but the last 3 or 4, it just show the "Company Name" next to the thumbnail image & above the description. <title>Some blog post title - Company Name</name></p> <p>...</p> <p>...</p> <p><span><meta </span><span class="webkit-html-attribute-name">property</span><span>='</span><span class="webkit-html-attribute-value">og:title</span><span>' </span><span class="webkit-html-attribute-name">content</span><span>='</span><span class="webkit-html-attribute-value">Some blog post title - Company Name</span><span>'/></span></p> <p> </p> <p> </p></title>
Social Media | | nbyloff0 -
Facebook Open Graph Tags: Thoughts on OG:Type
I am wondering how Facebook uses the data enclosed in OG Type tags? Facebook wants you to stick to the types listed though it's fairly limited in scope. Our pages are in the accommodation space but they are not HOTELS. In this instance would you list as COMPANY or go with HOTELS. Curious to hear your thoughts - thanks!
Social Media | | Jeff_Lucas0 -
What's up with the #! in twitter & Facebook URL's?
I was just wondering why Facebook and now Twitter have added "#!" into the url structure? Does this mean we should link to a twitter profile like this - twitter.com/profile - anymore? Should we now be linking like this: twitter.com/#!/kevinbarnes Kevin
Social Media | | KevinBarnes0 -
What's affect more SEO between number of Facebook "Recommend" of number of fans of the facebook fan page?
I'm wondering what's the most important number in facebook that affect more the SEO of a site: It is the number of "Recommend" that your site have received or It is the number of fans the facebook fan page of the site have? Also does this really affect SEO or not? If you can provide some data, statistics, link to post or whatever it would be very nice. Thanks for your help
Social Media | | nuroa-2467120