Facebook competition: what's the best way to do it
-
Taking some advice/ideas from this seomoz blog post
I decided to launch a facebook competition were you like/share the product you want to win.
The question is should I be looking for share or likes? From what I have read Share are more valuable than likes, but Likes would be easier to get I think (ie we could get a lot more of them). Here is an example of one of our product pages:
We already have a like, tweet +1 buttons, but not a facebook share, should it be there?
Any feedback or advice would be appreciated
-
Hi! Hopefully I can shed a little light on whether to go after shares or likes. Both actually correlate well with higher rankings, but this isn't necessarily a direct correlation it could simply mean that good content gets shared AND linked to which in turn helps rankings. Originally "likes" didn't show up in a user's wall or stream only shares did, so at that point they were more valuable because the share would be seen by more people. However FB has changed it so if you "like" something, not only does it show up on your wall/stream but it also allows you to add a comment. So it works very similarly to a share. If you feel that you can get more "likes" then go for it!
I hope this helps a bit.
Jen
-
Going back to the original question, based on this webinar
http://www.seomoz.org/webinars/future-of-link-building
FB share are more "powerful" than likes, but is it better to target "likes" as we could get more of them.
Has anyone any experience doing something like this?
-
Yes most companies do run contests with a "like" but it is almost always done with a app installed on their page
http://apps.facebook.com/promotionshq/contests/96234
here is one using the wildfire app
-
Reading though the guidelines it doesn't actually say you can't use shares, just not "likes, checking in or connecting to an app".
But the more I think about it, i'm sure I have seen big companies using likes to enter contest etc
-
http://www.facebook.com/promotions_guidelines.php
there are a few apps out there. they will all allow a contest page on your facebook page.
-
What do you mean third party contest?
I'm sure i've seen people saying if you like us you get entered into a prize draw, can you do that?
What's the best way to encourage shares?
Any advice much appreciated.
-
The aim of this contest is not too get more likes for our facebook page but to get actual share/likes for our site (or pages on our site), which is is becoming more important googles eyes (or so i have read)
I didn't know it was against facebooks rules since like based contests are so common on facebook, but good to know.
Don't know much about contest app's will look into it.
Thanks
-
I think you should read facebook legal page. It says you can't run a contest based on likes or shares. The way to get around this is to run a third party contest app on your facebook page.
Correct me if I am wrong, but if a user shares a facebook contest page they are not made fans. So if you want more fans I would suggest making it a "like" contest.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Way to reset Facebook page Reach sending patterns
I have a client that posts a bunch of really poorly formatted and nonengaging content on her a Facebook business page. This has caused her reach to be very low, despite having 9000 real followers. Due to a history of poor content and therefore low engagement Facebook just does not send her stuff out anymore. Is there a way to change that? I heard you could reset that notion by staying off the page for a couple of weeks and then beginning to post once more with better stuff. Is that remotely true?
Social Media | | Atomicx0 -
YouTube Listing Videos That We Didn't Upload
Our Company has recently started doing videos on installation and product features. As we were going through our Google YouTube Analytic, we noticed there are random letters and numbers that are coming up as a video (example:YsQgAQPykMI), although it is not a link. _Where we are finding this information: Google YouTube Analytic under the Comment section. The bottom section will list the videos that the channel has uploaded and its respective link. _ 1. What and why is YouTube pulling this information? 2. How can I remove this from our listing? 3. What are future measures we can take to prevent this from happening again? Unfortunately, I'm not able to upload an image to show you exactly what the issue is. Thanks for your help, Tamara HzS9DYi
Social Media | | WebRiverGroup0 -
Any facebook likes/shares/activities analytics tools
From time to time I take a look at competitors' website and the activities on their social media channel like facebook. There are many times that their facebook likes increase much faster/more than we do while I havenot been able to figure out why they get likes much more that we do. Compared with the competitors we have very similar activities: uploading content to facebook daily and have competition every week and answer every question about our services and have faq session sometime I think our content/information are even more valuable than our competitors. I think they are possibly doing something more value-added to be able to target more people? Is that any tools that I can use to get any insight? e.g. some activities that I am not able to see? Have done some research for last few weeks but I did not manage to findout. Thanks
Social Media | | LauraHT0 -
Facebook Page likes vs Webpage facebook likes - Social Media Query
I have a website and a facebook page. I have the Facebook Social Plugin on my website which shows my facebook page likes - This is currently at approx 140 likes. Is there a difference between facebook page likes and webpage likes? For SEO purposes, should I be concentrating less on the Facebook page and more on building facebook likes for the website? Are there any guides on this? What gets people to like a website as opposed to a web-page?
Social Media | | MangoMM0 -
Best directory or subdomain for a blog
We are planning to set up a blog using wordpress to help improve domain authority and rankings. Is there a preferred site to put this? ie is it best to create a subdomain, or put it in the root directory or put it in a completely different domain? Or will there be no resulting difference ?
Social Media | | FFTCOUK0 -
Does buying thousands of Facebook Fans/Likes affect SEO?
To begin with, please pardon me if this question is ignorant. I'm completely new to this whole social media thing, and somewhat feel it is overhyped. I find it really difficult to believe that social media will actually help the majority of small business owners out there like me, and that most of them are probably being misled about the powers of social media to increase sales. Because it's mentioned so frequently, I've decided to delve into it a bit more to see how this could possibly help me business. Over the past few weeks, I've become familiar with a company that sells Facebook Likes, Twitter followers, as well as YouTube and SoundCloud plays. Since my official Twitter and FaceBook accounts really didn't have that many followers, I decided to buy a few thousand followers for each account. Initially, I bought them because I wondered what would happen if a customer that visited my online store happened to go to those Twitter and Facebook pages. If I personally see a Facebook page with few followers, I probably wouldn't give them my business. I would want to go with a company that seems to generate a bunch of traffic to their pages. Originally, I only had about 200 Facebook followers (now called Likes, it seems) and maybe 25 Twitter followers. I now have over 12,000 Twitter followers and 2,000 Facebook Likes. I may end up buying more since the service was pretty quick and affordable. I'd like to know if Google factors Likes and followers into it's formula for creating SERPS. Will my website rank higher if I have 10,000 likes, rather than only 200? If so, would it be a notable increase? FWIW, I found that more people organically started following my Facebook and Twitter accounts once I had more followers. I didn't change anything about how I maintained the page; I just had more people following them. One other thing of note: these companies are almost certainly using fake/hacked accounts to like various pages around Facebook/Twitter. You can tell because my Facebook page says some city in Croatia has the most amount of 'likes' of my page. Do you think this might come into play at all? Thanks for any and all help!
Social Media | | CHEATERS0 -
Best Joomla Facebook LIke Box Plugin
Hello, We want a like box that shows up like the one attached. We've tried several plugins for Joomla 1.6 and none show up consistently in all browsers. Which one do you recommend? like-box-for-seomoz-question.gif
Social Media | | BobGW0 -
Possible to get information about Facebook Likes, Google+ and Tweets via API
As subject reads - I wonder if it possible to get the information about Facebook Likes, Google+´s and Tweets by using your API? It would help a lot.
Social Media | | SEOmannen0