Create a new page or try to improve rankings for homepage
-
I'm working with a client attempting that competes in the highly competitive anti-virus market with a very limited marketing budget. They are currently ranking well for only a few terms - one is "Free Antivirus trial" - currently position 11 on Google.
The top ranking sites have a page SEO'ed for this term. My client's SERP is their homepage, seemingly based primarily on the meta description tag.
For SEO and PPC purposes I would like to create a new page specifically for the "Free Antivirus trial" but I'm afraid of messing with the second page listing that currently exists.
My question for SEO folks is...
Should I create a new, properly SEO'd page or attempt to improve the home page ranking?
-
You can do this practice by adding some more articles related to your category. Informative content on the article helps a lot ranking. I have tested this technique on my electric bike reviews blog.
-
Speaking of multiple keywords on the same page....I read your (Stephen's) post at http://unbounce.com/seo/a-5-step-process-for-content-optimization/ and am curious about Google sets. To my understanding its shut down. How will you get similar information in its absence?
Joining the dive forum was brilliant btw.
-
I agree.
Each page of content (intentionally not using the word "article" because they have lots of photos and possibly video) should be built with the intention of being the best-on-the-web in that niche.
But, if you want to be go-to-guy for mountain bike tires you should be able to pull it off.
-
For EGOLs advice to work, you would need a very well thought through plan and GREAT content (like a lot of super awesome content)
-
I have lots of pages competing for the same keywords and sometimes hold positions #1, #2, #3 and sometimes even #4.
If you are going for "Mountain Bike Tires"... you could have separate content pages for...
-
product category page
-
how to select them
-
changing a tire in 45 seconds with video of me doing it
-
technical specs
-
inflation methods levels for different types of riding
-
flat prevention
-
I could list more - but one should be the first content that an interested person should read about the topic
If you put all of that content out there you will be everywhere in the MBT SERPs and maybe one or two of these articles (all huge presentations with big photos and possible video) will attract some heavy sharing - enough to move it to good rankings. And, each of these pages that might acquire authority will have straight links into several of your product pages.
-
-
How do you avoid duplicate content? Optimize for variations of the keyword in terms of exact, phrase, broad etc.?
-
Not everyone will agree with me here.... but I really like to attack a KW with multiple pages - one of them with deep content. It would not bother me a bit to have my homepage optimized for a term and a second page optimized for that same term.
No worries about two pages for the same KW because that second page might outrank the homepage and if it does not it might be strong enough to rank at #20 and that will give me #11 and #12 in the rankings.
If I was attacking in heavy competition with a second page I would like to have an informative page rather than a product page.... however, since you have something FREE, I would gladly use it... but create content there that makes a great reason sign up for this free trial and SHARE. You want content there that inspires sign ups and telling your friends because this service is so damn good.
If they sign up I would like to have some very occasional email that would contact them with a message that will elicit sharing... and when you have substantive upgrades let them know and again... "tweet to us if it's working for you".... suggest the tweet for them so you get what you want.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I change our main category pages to product listing pages?
With the thought of improving user experience, as well as rankings in Google, I'm considering changing our main category pages to product listing pages (with sub-categories remaining, still). These main category pages are very standard and don't link to any informational content, such as buyers guides, etc. What's driven this is the latest Google core update. I've noticed our main competitor (who we were out-ranking before... but not now) now uses this approach. I can see the benefit from a user perspective, i.e. less clicks to reach products. What's the pros/cons from an SEO point of view, please? Could the potential duplication of content be an issue? For context, we have about 2,000 products and website is on Magento 2.
On-Page Optimization | | alifeofjoy1 -
Can lost pages be redirected with a 301 in order to do not lost keyword rankings?
Hi, I have got a website and some posts rank well, but I am not so interested in keep them for branding reasons. So I planned to do 301 redirects to home and remove those contents. Is it ok? Thanks!
On-Page Optimization | | patrizia_h0 -
Do i optimise only the page that i want to rank or do i have to optimise my entire website.
I'm looking at 2 keywords and i have optimized my main page towards it. My website consist of other pages like, "About Us, Contact Us, Testimonials". My SEO title and Meta Description for these pages are just the basic. Q: My question is, do i have to optimize the pages that i do not want to rank? Is there any way to utilise these pages to help my main page to rank?(besides using them for internal links)
On-Page Optimization | | kevinbp0 -
Which page to rank for a Keyword? Home Page or Deep Page?
So, we have a situation where there is one particular keyword we want to rank for. We have been up and down over the years, at our best probably position 4-5, and now at 20ish. Thats for our home page of course, which the majority of our linking is probably pointing at. We also have a sub page which is optimised for that particular service. The term is "web design brisbane".
On-Page Optimization | | MauriceKintek
So as you can imagine, Web Design is in itself a service and we offer others. Should we optimise our home page for it and remove the sub page?
Keep the sub page because its one our services and optimise both?
Do some kind of canonical thing?
Change our interlinking? All our competitors home pages seem to be the ones that rank, and it feels and looks better in results if its the home page, but if switching up to our sub page is better im all ears. Also if our sub page is somehow hurting or leaking SEO from the home page, id like to know as well. Would prefer to not have to provide a link, due to competition but if someone wants to know we can always PM.0 -
Local Service Pages
We've all been here before if you do local. What type of content should go on a local service page when dealing with multiple service locations? You could: Describe Services List Local News Articles List staff in that location (although I would prefer in the staff page for that city) Testimonials from that location or service But what happens when you are describing something that needs no explanation. Or a medical procedure that requires no localization and altering the wording can actually cause legal problems if misstated. Matt Cuts recommends a few sentences to a paragraph to describe a service, but my experience hasn't found this to hold up locally. Any ideas or suggestions about how this could be remedied?
On-Page Optimization | | allenrocks0 -
Rankings going down and down. Help!
I just joined a company as an in house seo. When I looked at their rankings I noticed a downward trend. How can I reverse that? I'm currently working on their onsite optimization, but is there anything more that I can do? edit
On-Page Optimization | | EcomLkwd0 -
Would I be safe canonicalizing comments pages on the first page?
We are building comment pages for an article site that live on a separate URL from the article (I know this is not ideal, but it is necessary). Each comments page will have a summary of the article at the top. Would I be safe using the first page of comments as the canonical URL for all subsequent comment pages? Or could I get away with using the actual article page as the canonical URL for all comment pages?
On-Page Optimization | | BostonWright0 -
Too many links on a page?
On my blog posts, I have links to all the categories and months, dating back 5-6 years. This make the number of links on each blog page well over 100, which I understand might decrease the value of each page. Is there a problem with having more than 100 links on a page?
On-Page Optimization | | rdreich492