Create a new page or try to improve rankings for homepage
-
I'm working with a client attempting that competes in the highly competitive anti-virus market with a very limited marketing budget. They are currently ranking well for only a few terms - one is "Free Antivirus trial" - currently position 11 on Google.
The top ranking sites have a page SEO'ed for this term. My client's SERP is their homepage, seemingly based primarily on the meta description tag.
For SEO and PPC purposes I would like to create a new page specifically for the "Free Antivirus trial" but I'm afraid of messing with the second page listing that currently exists.
My question for SEO folks is...
Should I create a new, properly SEO'd page or attempt to improve the home page ranking?
-
You can do this practice by adding some more articles related to your category. Informative content on the article helps a lot ranking. I have tested this technique on my electric bike reviews blog.
-
Speaking of multiple keywords on the same page....I read your (Stephen's) post at http://unbounce.com/seo/a-5-step-process-for-content-optimization/ and am curious about Google sets. To my understanding its shut down. How will you get similar information in its absence?
Joining the dive forum was brilliant btw.
-
I agree.
Each page of content (intentionally not using the word "article" because they have lots of photos and possibly video) should be built with the intention of being the best-on-the-web in that niche.
But, if you want to be go-to-guy for mountain bike tires you should be able to pull it off.
-
For EGOLs advice to work, you would need a very well thought through plan and GREAT content (like a lot of super awesome content)
-
I have lots of pages competing for the same keywords and sometimes hold positions #1, #2, #3 and sometimes even #4.
If you are going for "Mountain Bike Tires"... you could have separate content pages for...
-
product category page
-
how to select them
-
changing a tire in 45 seconds with video of me doing it
-
technical specs
-
inflation methods levels for different types of riding
-
flat prevention
-
I could list more - but one should be the first content that an interested person should read about the topic
If you put all of that content out there you will be everywhere in the MBT SERPs and maybe one or two of these articles (all huge presentations with big photos and possible video) will attract some heavy sharing - enough to move it to good rankings. And, each of these pages that might acquire authority will have straight links into several of your product pages.
-
-
How do you avoid duplicate content? Optimize for variations of the keyword in terms of exact, phrase, broad etc.?
-
Not everyone will agree with me here.... but I really like to attack a KW with multiple pages - one of them with deep content. It would not bother me a bit to have my homepage optimized for a term and a second page optimized for that same term.
No worries about two pages for the same KW because that second page might outrank the homepage and if it does not it might be strong enough to rank at #20 and that will give me #11 and #12 in the rankings.
If I was attacking in heavy competition with a second page I would like to have an informative page rather than a product page.... however, since you have something FREE, I would gladly use it... but create content there that makes a great reason sign up for this free trial and SHARE. You want content there that inspires sign ups and telling your friends because this service is so damn good.
If they sign up I would like to have some very occasional email that would contact them with a message that will elicit sharing... and when you have substantive upgrades let them know and again... "tweet to us if it's working for you".... suggest the tweet for them so you get what you want.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On-page SEO
This is a question for the organic SEO experts, once you added the main keyword that you want to rank for in the homepage title, meta title plus meta description, perhaps once or twice in the text on the homepage. How often do you then write it in the content marketing, say blog posts, we want to rank higher on Google for "SEO agencies Cardiff" however if you mention this in the blog posts too much say once a week, this could lead to over optimisation issues?
On-Page Optimization | | sarahwalsh1 -
How would you push up a page that is already ranking in the top 20?
One of our pages is currently ranking around the 11th position in Google. According to MOZ page grader its page optimization score is an A. I've manually checked the on page optimization and it's done properly. Our page speed is in the 20s according to google page speed insight tool and when I look at one of our top competitors their scores are in the 60s. So that may be an issue. Our DA is 70 and our top competitor's DA is 85. However we have more backlinks and social shares for our page. So do you think our page speed may be working against us? What else would you check or consider optimizing? I'm just trying to come up with other possible causes that would be working against us. Thanks.
On-Page Optimization | | eddys_kap1 -
Updated page not ranking.
Hi Guys. Bit flummoxed by this. I've recently updated our Mid year diaries page to be this years mid year products. i.e) Diaries that go from 2015-16 not 2014-15. Last year we rank really well for the search term 'mid year diaries 14-15'. All i've done is update the page to be focused on 2015-16 diaries, but when i type in 'mid year diaries 15-16' it's no where to be seen in the SERP. Even our home page is ranking higher! I'm really puzzled about this, nothings changed apart from the year! The only reason I can think of is that Google is reading the file name of the images which are related to lasts years products? For example the file name might say mid year diary 2014-15. Do you think this is what's effecting us? Very puzzling 😕 I've submitted it through Webmaster tool btw 🙂 Isaac.
On-Page Optimization | | isaac6630 -
Is it better to have an hreflang go to the home page in a different language if there's no corresponding page
If I have some pages in English, but not in Spanish on my website: Should my hreflang go to the home page on the Spanish site? Or should I not have an "es-MX" hreflang for that page? Ideally I would have all the pages translated, but this has not all been done yet.
On-Page Optimization | | RoxBrock0 -
On page SEO Strategy / What pages to use?
What is the best page to use for targeting your hard to rank keywords? The keyword phrases in question here are "Acrylic Tank Manufacturing", "Custom Aquariums", & "Acrylic Aquariums" As of right now we have created 3 separate pages for each one of these keyword phrases. http://seaquaticaquariums.com/custom-aquariums for "Custom Aquariums" http://www.seaquaticaquariums.com/custom-aquariums/acrylic-aquariums/ for "Acrylic Aquariums" http://www.seaquaticaquariums.com/services/acrylic-tank-manufacturing/ for "Acrylic Tank Manufacturing" Or are we better of using the home page http://www.seaquaticaquariums.com/ for the our main hard to rank for terms. Generally speaking I would think more people will link to our home page.
On-Page Optimization | | SeaQuatic0 -
Too many on page links - created by filters
I have an ecommerce site and SEOmoz "Crawl Diagnostics Summary" points out that I have too many hyperlinks on most of my pages. The most recent thing I've done that could the culprit is the creation of number product filters. Each filter I put on the page is creating a hyperlink off that page. As an example, there's a filter available for manufacturers. Under that, there are 8 new filter links, thus new hyperlinks. On one category there are 60 new links created because of filters. I feel like these filters have made the user experience on the site better BUT has dramatically increased the number of outbound links off the page. I know keeping it to under 100 is a rule-of-thumb but at the same time there must be some validity to trying to limit them. Do you have any recommendation on how I can "have my cake and eat it too?" Thanks for any help!
On-Page Optimization | | jake3720 -
Landing Pages
Howdy Guys, We currently have around 19 landing pages that are near enough identical for each make of car. The content on each page isn't identical but you can tell its a template. Do you think we should change this and just target models instead of makes. Thanks, Scott
On-Page Optimization | | ScottBaxterWW0 -
Page title structure?
From an SEO and user perspective what structure do you recommend for page titles. For example (given that they shouldn't ideally be more than 70 characters) :- Keywords (maybe two or three) | Company Name | more keywords I understood the best place for the company name was about second place. Is this now the considered view taking into consideration 'branding' which has been flagged up as the way forward. Keywords are separated by the vertical bar | - any thoughts? For 'house keeping' pages such as Privacy Policy - should this be optmised or simply stated as 'privacy policy' Thanks
On-Page Optimization | | PH2920