Advice on SEO for Chinese Website in China
-
Hey folks,
I am a little out of my depth here because I have never SEO'd a website that is not in English - and especially in China.
I have a few questions that I hope someone can help with?
-
What are the primary SE's in China
-
Are there any specifics with regards Keyword Research
-
Are there any specifics around SEO techniques and climbing up the SERPs?
I know I don't speak Chinese but I will need to be advising.
Thanks,
Andy
-
-
Yes, that is correct Robert - it is a global site but we must get this into Baidu as well.
Thanks,
Andy
-
One thing here is more around copyright, etc. I was assuming the content you were transferring to Chinese was from a site your client had or you had. If that is so, it is not a problem.
-
I could be wrong on this, and not really related to what I am doing, but I was under the impression that Google knew if content was scraped and then just translated?
Happy to be corrected on this though
Cheers,
Andy
-
Andy
There won't be any problem as it is a different language. Even if you were doing it in Google, there is no problem with duplicate content in two different languages. Otherwise we would have to use totally different content on English/Spanish sites in TX.
-
OK because we really don't worry about Google in China, can you foresee any problems in taking content from the UK / US site and just copying it straight to the .cn site?
-
I am lucky that one of the people working with us is a Chinese national and she is already providing content.
I shall have a look at the link you gave me as well now - thank you Robert. It is exciting and I can't wait to look into this more.
Regards,
Andy
-
iNet,
In answer to number 1, there is one giant in China and that is Baidu. Luckily,there are a lot of articles on SEO and Baidu (here is one 8 tips on Baidu and SEO). Also, there are articles on Search Engine Land, etc. so you should be good to go there.
As to number two and three, since I have no direct experience, I would have to refer you to the above.
We are handling a couple of sites in South America and working on an African site. The one cautionary would be that the only way to work with another language is to have a true language pro. So, you have to have someone who works professionally with translation of Chinese for mainland China on a regular basis. I would personally look for someone who has lived there or lives there now that already has clients or a body of work.
Sounds quite exciting, good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Partial Website Translation - Strategy Debate
Hi We have a travel site with over 3000 pages in English. Of these around 200 relate to products and the rest are content articles, most of which with very low traffic. Certain products and pages appeal directly to users in different languages (around 20-30 out of 200 for each language). We are debating how to go about translating these pages... If we did "oursite.com/es/product", "oursite.com/de/product", etc then users entering the site on these translated pages from Google would be limited to seeing a very cut down site, bearing in mind most speak English and would also be able to interact with our English language content we are probably losing out. Also, if we detected user language on entry, we would show effectively hide most of our product and content from users. Any suggestions or ideas about how to go about this without losing engagement/conversions/creating a mess?
Conversion Rate Optimization | | ben100010 -
Date of Review on productpage - important for SEO?
Hi Have a questions. We have lots of products on the website. A lot have reviews and some do not.
Conversion Rate Optimization | | RetailClicks
Is it harming that review dates (post dates) are older then let's say 1-2 months? Cause we do not have fresh reviews every month. So is it better to then let the dates behind and not show? Or is it better to show 'old' dates. How important are fresh review dates on the website? We have hreview tags around the reviews and dates.0 -
Bounce Rates Impact on SEO?
What impact does bounce rate have on a websites rankings? What is an ideal bounce rate percentage to shoot for? What is the best way to reduce bounce rate on a site?
Conversion Rate Optimization | | bronxpad0 -
Tips on marketing actual "Products" rather than "SEO Advice"?
First of all I just want to say that I love SEOMoz, it's by far the best no-BS resource for SEO and online marketing information in general on the entire Internet, and well worth the money. HOWEVER, one beef I am starting to have with it recently is... Most of the content being generated is becoming about "how to market to marketers" or "selling SEO" rather than actual advice or focus selling general products or services. By this I mean that all the new trends towards pumping out content based on research, making fancy infographics etc. etc. are all well and good for those who are trying to market their marketing or SEO talents in general but not THAT applicable to traditional online storefronts. I work for a fairly large company that sells tickets for theme parks/attractions/tours etc. and SEOMoz was a huge help initially for a recent site redesign, but now every time I log on to check for fresh content it's seemingly a repeat similar advice on how to get links or traffic for an SEO business. I don't mean this to come off as a whine because as I said SEOMoz is wonderful, but I've conducted endless site searches for (recent) information on traditional online marketing etc. and the ratio just seems to be...off. Anyone else feeling this way?
Conversion Rate Optimization | | ExperienceOz0 -
Improving data tables for Usability & SEO
I have some large html data tables that look horrible (see bottom of http://www.jwsuretybonds.com/surety-bonds/commercial-bonds/auto_dealer_bond.htm). To my surprise, heat map tests actually proved them to be useful in improving our conversion rates to get visitors to apply for the bond they need. We are looking at ways to better the user experience while still keeping the data visible to search spiders. One idea was to use a dropdown list to filter by states. With new web technologies, there must be a better way to utilize this data. What are some alternatives?
Conversion Rate Optimization | | TheDude0 -
Canonical to another website?
I've recently noticed in my adwords campaigns that using exact match domains improves my quality scores so I've been snatching up all kinds of domains which include different keywords. On these new sites (which I only use to bring down my CPC) I've been tossing up a landing page, scraping some content form my main site and direct a canonical tag to my organic site so google doesnt penalize me for duplcant content. It is ok to use a canonicle to an outside website and Is there any precautions when doing this? I just want to be sure I'm not hurting my main site where we rank well organicly on and I was also wondering if any of these sub sites which also have links to my main site carry any vaue. Appreciate any feedback! -Cliff
Conversion Rate Optimization | | CliffAuerswald0 -
For the hotel website, should i make homepage banner/slideshow in flash or javascript
Hello Sir, We have build hotel website and enabled google analytics on that. When we were going through the report of google analytics it shows that 69% have java and other 31% visitor has no java. We have designed Slideshow/banner on home page which shows different pictures of hotel which is in javascript. My question is as per google analytics report 31% have no java, that means they are not able to see that slideshow/banner of hotel pictures? is this the reason for 23% bounce rate on our website? Please help on this because I have spend nights on seo and tried lot of goal conversion techniques with different landing pages. I will heartily appreciate you response. Thanks, Bandro.
Conversion Rate Optimization | | Bandro0 -
Re Opening Question......Strange Visitors To Website
Ooppps, Looks like I closed this question a little early. So, I will give it another run. I paid to have some link work done...... (now I know better) Anyway, now there are several links and quite alot of traffic going to the site....... Unfortunately now my bounce is going up..... because online games really has nothing to do with Concrete Pumps and Pump Parts.... go figure. What is a logical next step to correct the problem. Thank You!
Conversion Rate Optimization | | APICDA0