Benefits of +1ing a Sub Page vs. Root Page
-
Say I'm on Nike and I +1 a soccer shoe page...does the Nike root page rank higher/for more terms for my google+ followers or would just the soccer shoe page?
-
Hi Dylan! So I'd definitely say that having people +1 a specific page is going to be useful because it will show up in the SERPs if it's relevant to the query. However, check out this post from Rishi: How to Get a Celebrity to Endorse ALL You Products on Google. He shows where Aaron Wall shows up as +1ing the UK ebay site, but he never did. He did however +1 the US site. So Google is showing his +1 for essentially any page on the subdomain.
Major takeaways:
- He DID plus eBay.com, and NOT .co.uk. Google merged it to the .co.uk domain.
- He later REMOVED his plus. Google ignored the fact.
- He plussed the root domain. Google indicates that he plussed the SPECIFIC Ad Page.
- Its false endorsement, manipulated by Google.
In other words, it may not even matter! Hope this helps.
Jen
-
Thanks! your logic makes sense, it is how I figured they would handle the situation. But +1 has been out for a while now (a while being relative to the fast paced field of SEO). I'm just surprised no one has done a study on this yet. (*hint SEOmoz)
-
Not sure, there is already a (data) valid answer to this, but maybe this gives you a clue:
if you +1 something, Google should normally know, who you are, what you searched for and how you reached the page.
So in a first layer - the +1 should only be really important for that specific page and its verbatim.
Given that a site generates a lot of +1s for different pages in time and in a specific topic (soccer shoes, basketball shoes, and so on) the positive ranking of those subpage could/should be inherited by the upper roots...and finally by the root domain.
But that's just my assumption on how I expect Google to handle this - there is no real data available out there yet...
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Revisited: The subdomain vs subdirectory question
This has been much discussed before, but I would like to bring it up again in a specific content. I was wondering what people think about choosing between the two (subdomain vs subdirectory), when adding new 'channels' to a digital media platform. The two examples that I have are both very smart companies, that very recently went different route for the same challenge. I'd like to hear some pro's/con''s and any input you might have! The exapmles are: Vice: the main site is Vice.com, and they have begun to add a ton of new 'channals' or topically specific content (e.g. news.vice.com, noisey.vice.com, munchies.vice.com etc). Mic: the main site is Mic.com and they have been adding new channels in sub-directories: mic.com/arts, mic.com/world, mic.com/music Thanks!!
Branding | | stacksnew1 -
Site Architecture for Sub-Brands
I am working on launching a few industry specific sub-brands for our marketing agency and am trying to figure out the best way to deliver a tailored user experience using subfolders instead of subdomains, if this is indeed the best option... Since I am trying to provide separate experiences, I looking at housing microsites in sub-folders - say /technology or /medical. Each with its own navigation, home page, and industry specific content/blog/portfolio. A couple things I am considering: Will my microsite "home pages" and site pages rank as well in a sub-folder versus if they were actually the primary pages on their own sub-domain? Will separate Wordpress and theme installs and separate primary navigations have any affect on SEO if they are in sub-folders of the same site? Thanks in advance for any input. I really appreciate it!
Branding | | Alaniz0 -
Should the Facebook page be just the brand name or also include keywords?
Hi. Do you recommend that a company's Facebook Page be just the Brand Name, or should it include some keywords in the title?
Branding | | JonsonSwartz0 -
Press Releases benefit from having an author
We just started doing some Press Releases and want to maximize the benefits of them to our full potential. Would it be beneficial for our PR to have an author? We know Google likes real people and was wondering if attaching the author to the PR will provide more strength to that particular author?
Branding | | WebRiverGroup0 -
Google Plus for Businesses - Should I add users to Company's Circles (branded page)?
Hi All, I know (or think I know) that one of the easiest ways to gain followers for my brand on G plus is to add people to our company's circles. Naturally, they often add you back. However, what does it mean to people who watch my brand (my G Plus page), the fact that I'm following thousands of people? Should I do it? How does it reflect on us?
Branding | | BeytzNet
Is there a better way to gain followers (specifically for G Plus)? P.S
We obviously have the badge on site but we hardly gain followers that way. Thanks0 -
Register a Domain: Brand Name VS Product Name
Hi All, Since Google give more priority to brand names and most of the penalized websites by Google's Penguin update are websites which had links with promoted keywords, is it a good idea to register a new domain by the product name (ex: www.leatherbags.com) ?. Or is it good to register the domain by the company or brand name and then build a reputable brand first before targeting product based keywords (ex: leather bags) ?.
Branding | | Iresh.Dilan1 -
Why has Google started to re-write my page titles?
Since earlier this week I've noticed that Google has started to re-write several of our page titles and I'm not entirely sure why - does anyone have any info? We are a UK business and currently have top spot for the keyword 'toilet cubicles' - however, our index.html page title has changed as follows: FROM: Toilet Cubicles | WC Panel Systems for Washrooms | Cubicle Centre TO: Cubicle Centre: Toilet Cubicles | WC Panel Systems for Washrooms Is this Google favouring a more brand-led approach to search? Be interesting to hear everyone's thoughts... Cheers, Craig.
Branding | | cubicle_Craig0