High Bounce Rate on this Specific Page
-
Just a quick question...looking more for opinions and suggestions....
The specific page in question is:
http://erasedisease.com/2012/04/09/all-natural-alternative-to-beta-blockers-arginine/
We get great traffic to this page specifically for these search terms (and more):
- natural beta blockers
- natural alternatives to beta blockers
- natural beta blocker supplements
The bounce rate on this specific page is usually between 75% to 82%. Does anyone have any suggestions as to why this might be (besides the obvious colors/theme of the website)?
Thanks!!
-
Yes, I meant the left. Sorry about that.
-
i think he means move ur nave to the right. its debatable but true.
-
Do you mean the left sidebar?
-
William and Shift already left great responses, but i want to add that the average human being looks from the top left to the bottom right, in saying that you might want to take a look at your design. Naturally our eyes want to follow the blue and ignore the the right sidebar while your call to action is.
-
These are great responses. Thank you for taking the time to check out the site, and I completely agree with your suggestions.
-
well you hit it on the head for me with the colors/ theme but the reality is you probably have a high bounce rate because:
1. Your colors scheme makes me not want to read anything on the page
2. On that specific page, your call to actions are hidden. You actually have 3: should I read your blog, buy now, or join your news letter (all are above the fold). If this is a landing page, make sure what you want the user to do is clearly defined.
You have so much going on and your color scheme is like camo. My first impression when I get to the page is "what am I supposed to do?". To give you and idea of what I mean here is why I would bounce.
When i first open the page my eyes land on your slide header. Ok I see a few testimonials all with pictures of fake people. What do I think.... Fake testimonials. Then I look up to $39.95 (at the top not the side) and leave. Why do I look up at the $39.95? Even though it is small you put it in red (an action color) When I look in that area, regardless of how small it is it stands out especially since my eyes first landed on the slide header.
If I were you I would:
1. do some research on colors and how the impact purchasing decisions.
2. use your slide header for the call to action or use it direct people to the call to action
3. dont use testimonials with fake pictures. either get pictures of the people giving you these great comments or put them discretely on the side or. I would try getting the real pictures if they are real testimonials.
4. make the page less busy. if it is an internal page that users navigate to then sure it may be ok, but for a landing page, i would make it as clear and concise as to what you want the user to do.
Hope this helps good luck.
-
That is great that you are already getting great traffic from those search terms.
My suggestion which might not be a option for you is to chance the design a bit. The site looks a bit cluttered to view exactly what is clickable.
I scrolled to the button of your article and it does show additional/related information which should help decrease bounce rates.
An easy accessible and viewable page can always help conversion and helps keeping eyes on the page/site.
Another thing you can do is check other keywords that are having less bounce rates and maybe see how those keywords correlate with your higher bounce rates. I am no expert in your niche so you will have to identify why and which keywords are having low or high bounce rates.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Over Optimised Magento Pages
We are working on a clients Magento site and we've added new copy which has a decent keyword density which is in line with best practice. When we run it through Moz we are getting a Key Word Stuffing alert saying the page has 27 keywords, where we can only see about 11. This is the page https://www.greatbeanbags.com/bean-bag-cushions The client is pushing back saying the page must have already been optimised before as our new copy has triggered the stuffing alert. But my guess is the page was already stuffed but buy some Magento code we can't see. Any ideas? #magento #Keyworddensity
Content Development | | Marketing_Optimist0 -
Can a rel author tag point to a Google+ business page
I’m trying to get my blog posts to show with rich snippets but they are a collaborative effort from our staff and as such are posted under our business name. We do have some guest bloggers who write under their own name and we use the author tags to show this. Is there a similar way to do this with a business?
Content Development | | mark_baird0 -
Does every keyword need its own landing page?
So we're doing a bunch of keyword research. We've identified the big traffic, higher competition keywords and we've identified tons (thousands) of long-tail keywords that would be appropriate. What I'm wondering is: does every keyword need its own landing page (or content page)? Obviously, we'll be building content for all the primary keywords we're targeting. I'm less mystified about that. What I'm more confused about is what to do about the long tail keywords. For there to be any measurable traffic increase, we need to rank well for thousands of long tail keywords. But it's just not realistic to create thousands of quality content pieces to target each of these long tail keywords individually. So how do you go about ranking for large numbers of long tail keywords? I saw somebody post about using an FAQ page to target multiple long tail keywords which makes sense but even with that I'm not going to have a thousand questions. How does one go after large volumes of long tail keywords? Thanks, --eric
Content Development | | EricOliver0 -
Duplicate page issue all from my website blog. How to i fix?
Crawl diagnosis indicates duplicate page content all from the blog on my website. What can i do to fix this?
Content Development | | skinbiz0 -
Simular product pages
I have 27000 products on my website, showed one by one on a separated webpage. Google index them almost all (+- 25000). But the SEOmoz report shows them as duplicated content. Indeed, most of the page is identical, only changing description and price of the product which is indeed not more than 2% of the total content of the page. On the bottom of the product page are shown the alternatives for this product, mainly other colors. So, within the same family of products that can have 50 products, the site creates 50 webpages showing the product and it's family. That's why nearly everything on the page is identical within this family of products. My guess is, as Google indexed them all, I should not worry about duplicated content. Is my guess correct? Thanks for a soon answer. Rik
Content Development | | noordhout0 -
Removing decent PA and PR pages?
I currently have some html pages that have camtasia videos demo-ing our products; however, these videos are WAY outdated and we no longer want to maintain them. The are only videos, no text at all is on the page. The pages have an average page authority of 40 and mR of 4. Should I just remove these pages or should I create a redirect to the homepage or product page? Or...? I have roughly 30 or 40 of these types of pages. Thanks for any help. Mike
Content Development | | Mike.Goracke0 -
How to fix no follows-does the no follow number impact the seomoz "trust " rating?
THe main difference I see in the report on my site compared to a higher ranking competator is my percentage of no follow-54% me 4% on competator How big a factor is no follow in ranking? What is the major factor in the seomoz "trust rating"? Does high no follow rate impact trust factor?
Content Development | | wianno1680 -
I have a page where you can download a PDF of the material - should I exclude the PDF from the search engines?
In my niche, there is a controversial research article that is very popular. I am writing a rebuttal to this article and giving another point of view. My article has the potential to be really good link bait for my site. The original article is often printed out to be shown to professionals in my niche. My hope is that people will do the same with mine. So, I plan to have a PDF version of my article available on my page. The article that is visible on my site (i.e. non PDF) will be a graphic rich article that is easy for the reader to go through. I plan to have the PDF have all of the same text, but it won't have as many graphics - it will look more like a scientific research article. So, should I exclude the pdf from search engines so that it isn't duplicate content? Or does that even matter seeing as it is a duplicate of my own content? I want people to link to the main article, not the pdf. Any tips would be greatly appreciated!
Content Development | | MarieHaynes1