Press Releases - duplicate content
-
Does anybody know if Google makes allowances for duplicate content from press releases? If you submit a press release to a press release distribution service, does it have to be different?
Any help would be much appreciated.
-
Here are two strategies for dealing with dupe content and press releases
a) write an article for your site about the news, and write a second article which is the same topic but different wording (not spinning) and use that article for submitting as the press releases, link in the release to your first press release article URL on your site
b) write a press release and post it on your site and get it indexed. use the same press release but not the entire press release - cut it a little short and include a "read more for the full story" link that links to the full press release content on your site
I prefer option a but it takes more time to write two articles, still i think the benefit is worth it.
-
The best way I have found to do link building with press releases is to give the journalists the facts of a story not a finished article, give them the statistics from your research or the findings of the servery you are talking about and let them write the story.
There us a good discussion on this topic at http://www.seomoz.org/q/pr-releases-do-they-help-your-seo
I hope that helps
Sean
-
As far as i Know this is mainly ignored by google (unless you starting to do this on a large scale and then it will back-fire) and a waste of your time.
If you think you will get some referral traffic from those then it make sense but you better have those links with a no follow. (however, base don past experience with this type of services I doubt that there are good sites in those networks).
If you do this for link building - note everything down as you might need the information later on when you are hit by an un-natural link manual action and you will need to hunt those links down
Just my opinion - hope it helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Press Release, yay or nay?
Hi guys, I've got an ecommerce client who has asked if we should generate a press release when they add a new range of products/add a new brand? Is this a good idea? Do we just publish it on their blog or do we send it our to PR websites to distribute with links back to the site. I don't want it to be spammy, just announcing a new brand. Any thoughts or advice would be appreciated. Thanks
Link Building | | trCreative0 -
Link Building: Just Great Content, Blog Comments, and Guest Blog Posts?
I love SEOMoz. It has motivated me to dive way more into SEO. I know all the shoulds. But what fascinates me about SEO is that shoulds don't always match up to what works. I'm looking at Open Site Explorer, specifically my site. I see a lot of links I got naturally. By having awesome content. So is there any point in emailing people asking htem to add my link? Or do I spend my time writing awesome content, sharing it on social media, and hoping someone comes across it and shares it? I know blog commenting, when relevant, can bring me new visitors. I'm sure it helps SEO too. Maybe I just need to reach out and write guest blog posts for grabbing some links? Its just as Google wants it! OMG, how white hat. Is that it? or should I be even more active? I.E. emailing people and saying "hey, I have this awesome website, your readers would find it useful" sort of thing? Love to hear your opinion!
Link Building | | endlessrange0 -
Few questions regarding onsite content?
1. How important is having the keywords you are targeting on the page? Lets say you rank position 10 for 'Plumbing Services London' but you don't actually use the word 'London' at all in the page copy, what kind of effect could you expect if you added the word in the content? Bit of a silly question really, I know it would have some effect but how important is it really? 2. What kind of effect would adding a blog with lets say 500 words of great content twice a week have on rankings? If you anchor text linked out of the copy would this alone help with ranking or is the reason for adding a blog to just use it as link bait to pull in more links, thus rankings are only effected when the blog starts to gain links?
Link Building | | activitysuper0 -
Should I link to my Press Releases?
I just created my first press release at prlog.org using the free account, which lets you have one outgoing followed link. Question: Should I link to my press releases from my web site? I made the mistake of doing link exchanges in the past, and worried Google would detect it as a link exchange. It would be nice to link to the press releases on my site while still getting the benefits of having an incoming link from a site with PR 6. Is prlog.org a good site for press releases? Is there another one you recommend that is free or inexpensive? Is there any benefits to using multiple press release sites, with different content on each site? Thanks!!!
Link Building | | eugenecomputergeeks0 -
Should I Update content if Doing well in google
I have a page that is doing ok in google, it is for a service but i am not to sure if i should re write it and update it. The content page is in position two on page two in google, so should i re write the page to try and increase page rank for the service or should i leave it alone any advice would be great
Link Building | | ClaireH-1848860 -
Many competitor's backlinks are in content anchor links. Ho do I get these same links?
Hi I managed to open up OSE. I'm finding that much of the competition's backlinks are in content anchor text links. Am I supposed to get backlinks from these same pages using the same anchor text but linking back to my page or is that allowed? If so, how do I get these in content blog post links? Thanks. Sunil.
Link Building | | sunilmuse0 -
How to Add Content to a Product-Focused Site
I recently took over management of the SEO work for the following site: http://www.grovercorp.com/rings-and-seals/. I want to do link building, but don't have a ton of experience with it. From what I've read, offering linkable content is the best way to get links. However, this site -- like many in industrial B-2-B -- is focused primarily on promoting their products. I'd like tto offer an article or add an infographic, but am not sure where I would put it? It doesn't seem like the architecture offers a good place to add linkable content. Anyone have thoughts or suggestions?
Link Building | | EricVallee340 -
SEO Value of Press Releases
Is there still any SEO value of paid press releases services, such as PRWEB which let you embed keyword text links? Or would the associated cost be better spent elsewhere? Thanks
Link Building | | WCR0