Press Releases - duplicate content
-
Does anybody know if Google makes allowances for duplicate content from press releases? If you submit a press release to a press release distribution service, does it have to be different?
Any help would be much appreciated.
-
Here are two strategies for dealing with dupe content and press releases
a) write an article for your site about the news, and write a second article which is the same topic but different wording (not spinning) and use that article for submitting as the press releases, link in the release to your first press release article URL on your site
b) write a press release and post it on your site and get it indexed. use the same press release but not the entire press release - cut it a little short and include a "read more for the full story" link that links to the full press release content on your site
I prefer option a but it takes more time to write two articles, still i think the benefit is worth it.
-
The best way I have found to do link building with press releases is to give the journalists the facts of a story not a finished article, give them the statistics from your research or the findings of the servery you are talking about and let them write the story.
There us a good discussion on this topic at http://www.seomoz.org/q/pr-releases-do-they-help-your-seo
I hope that helps
Sean
-
As far as i Know this is mainly ignored by google (unless you starting to do this on a large scale and then it will back-fire) and a waste of your time.
If you think you will get some referral traffic from those then it make sense but you better have those links with a no follow. (however, base don past experience with this type of services I doubt that there are good sites in those networks).
If you do this for link building - note everything down as you might need the information later on when you are hit by an un-natural link manual action and you will need to hunt those links down
Just my opinion - hope it helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Press Relases as Link Building is valid?
Dear Mates, We are looking for increase our Domain Authority, so we was submitting our site to BOW, Yahoo Directory and we want to know if Press Releases sites (paid press) are too good to do the inversion. What sites are recommended, we think could be very usefull build a list of the real top PR sites (Paid and Free) Thank you for your time
Link Building | | SharewarePros0 -
Sell content - will it be duplicate?
Hi, We are on the verge of selling some of our content articles to a business partner. But my concern is about the content appearing severeal places on the web. It will most likely be labelled as duplicate content. The articles have links to our site, so link building-wise it would be great to benefit from these. What would the best solution be? 1. If I ask the partner to set pages to noindex - google will not label it as duplicate content. 2. If the partner sets the pages with a canonical link to our page, will this be okay SEO wise? -Rasmus
Link Building | | rasmusbang0 -
Content toggle, tabs ad accordion for seo text
Hello there, I have two questions. 1. I want to ad seo text in content toggles, tabs and accordions. does Google robots view as seo text , eg, H1 text as it would be written direct on the page? 2. About Pinguin and link building. I am seeing up an onlineprintshop, where any industry can become a client. Lets say a medical company will be our client for prints. If they link back to our onlineprint page does Goole evaluates the link as a link from a related industry. Thanks for your kind answer. Kind Regards Mike 8bMCt
Link Building | | niceguyseo0 -
Risks with sharing my original content with other sites
We write our own unique content to our blog a few times a week. The content is written by professionals (doctors and such) and carries a bit of authority. We periodically get requests from other websites who want to post our content on their blog. We also find that some people will just go ahead and use our exact content (often with a link attribution), without asking permission. Is there any risk of us not getting credit for being the original source of the content if others use it in its entirety?Are there other risks? And more importantly, what should we do to make sure we're getting the SEO credit we deserve? Some ideas which have been discussed that may or may not have credence: Only let others use the exact content well after we've been crawled, so we'll be seen as the first publisher Only let people cite the introductory paragraph, with a link allowing them to read more at our site (with good anchor text) Require people to summarize our story, with a link for the full story Any thoughts would be appreciated. Thanks!
Link Building | | OneMedical0 -
Backlinks from websites with duplicate content
How does backlinks from websites with duplicate contect affect your rank in search engine? Is there any negative factor?
Link Building | | prunarevic0 -
Does it hurt your site to syndicate content on other sites?
Does publishing an article from your site on other sites hurt your site if you require a link back to your site? If website B, C, and D publish an article found site A, but they link back to site A, does that hurt or help site A?
Link Building | | nicole.healthline0 -
Site content creation
I have a new customer that wants to build a comprehensive website to provide dental health information. However, he's a busy dentist and can't develop all the content himself. He particularly likes what mercola.com (http://articles.mercola.com/sites/current.aspx or http://blogs.mercola.com/sites/vitalvotes/default.aspx) is doing to provide content from other sources. At first I thought this could be a good thing and that we could setup some Google Alerts that would alert us to new content related to specific topic areas and then post excerpts and links to the original source of the content. But now I'm concerned that we'll get penalized for this. Can you give me some advice on how to go about getting new/fresh content on a new website that doesn't require someone to write it all themselves? Thank you!
Link Building | | ChristiMcGinley0