PRweb & PRnewswire
-
Hi Guys,
Looking for thoughts on press release websites in terms of link value. Recent press releases on both these sites have recently appeared in OSE with DA's of 93/98 and PA's of 47/48 - great stuff.
Given we can control anchor text and include links these are great opportunities to combine anchor text vs branded links, include citation and co-citations all from within the main body of the release too depending on the PR package you subscribe to.
So are these link opps as valuable as they appear or could they be devalued based on the fact they are sat on these PR sites? Might Google view them as no more important than links from ezinearticles? Are they frowned on even more as they might be considered paid links?
Further to this, if they aren't as high value as their DA/PA suggests then might an extra filter in OSE to account for this be useful?
Interested to hear your thoughts
Cheers
James -
For what it's worth and to update my previous response, see this from Search Engine Land. I think the URL is self-explanatory:
-
Matt Cutts on press releases, as quoted by SearchEngineLand:
Interesting bit:
Matt clarified that the links in the press releases themselves don’t count for PageRank value, but if a journalist reads the release and then writes about the site, any links in that news article will then count.
-
Hi James,
We have used PRWeb for the last 10 years to release some quite compelling press releases that have worked quite well for our client’s in announcing new services or updates to existing services.
Your question are they valuable then yes initially and a well written press release supported by a good SEO and social media campaign can prove beneficial. As for a long-term linking campaign I don’t feel it is beneficial – the press releases are picked up as static content and placed mainly as is on a variety of websites that for the most part are not indexed by Google.
There is a very good article by Tim Grice about the very subject: Are you wasting your time with online press releases?
Thanks
Vincent
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking for a brand term with "&" (and) in the name?
Hello Moz community. We have a company that rebranded their name to "Bar & Cocoa" with the URL https://barandcocoa.com/. It's been about 3 months, and the website has yet to show up organically anywhere within the first 50 results foer their brand terms. It seems that Google pretty much ignores the "&" or "and" word when typing in bar & cocoa, or bar and cocoa in search. You'd think with that with the exact domain name, it would at least move the needle a bit, but it has not helped. Even being in Denver, I'm getting results for a "Bar Cocoa" business located in Charlotte, NC, and the secondary pages that belong to that business, and then a bunch of other companies, products and irrelevant search results (like a parked domain)! Any suggestions or ideas, please help!
Intermediate & Advanced SEO | | flowsimple1 -
Pagination & SEO
Hi We have automatically created brand pages based on which brand they have in their attributes. At the moment, developers have restricted the ability to properly optimise these for SEO, but I also wanted to look at how we should handle pagination. Example: http://www.key.co.uk/en/key/brand/manutan?page=1 http://www.key.co.uk/en/key/brand/manutan?page=2 http://www.key.co.uk/en/key/brand/manutan?page=3 Should we do any of the following - which I've found in an article: Put no follow on all links located on pagination pages Should we no index these pages as they are wasting crawl budget? - Don’t show links to page 2, 3, 4, 5… 10, 11, 12… at the end of your content but only a link to the next and previous pages so that you won’t dilute your page authority. Or does anyone else have any tips on how to handle these pages? Thank you!
Intermediate & Advanced SEO | | BeckyKey0 -
Pagination, Javascript & SEO
Hi I need some help identifying whether we need to rethink the way we paginated product pages, On this page http://www.key.co.uk/en/key/workbenches when clicking page 1,2, etc - we have javascript to sort the results, the URL displayed and the URL linked to are different. e.g. The URL for these paginated pages is for example: page2 http://www.key.co.uk/en/key/workbenches#productBeginIndex:30&orderBy:5&pageView:list& Then the arrows either side of pagination, link to the paginated landing page e.g. http://www.key.co.uk/en/key/workbenches?page=3 - this is where the rel/prev details are - done for Google However - when clicking on this arrow, the URL loaded is different again - http://www.key.co.uk/en/key/workbenches#productBeginIndex:60&orderBy:5&pageView:list& & doesn't take you http://www.key.co.uk/en/key/workbenches?page=3 I did not set this up, but I am concerned that the URL http://www.key.co.uk/en/key/workbenches?page=3 never actually loads, but it's linked to Google can crawl it. Is this a problem? I am looking to implement a view all option. Thank you
Intermediate & Advanced SEO | | BeckyKey0 -
Javascript search results & Pagination for SEO
Hi On this page http://www.key.co.uk/en/key/workbenches we have javascript on the paginated pages to sort the results, the URL displayed and the URL linked to are different. e.g. The paginated pages link to for example: page2 http://www.key.co.uk/en/key/workbenches#productBeginIndex:30&orderBy:5&pageView:list& The list is then sorted by javascript. Then the arrows either side of pagination link to e.g. http://www.key.co.uk/en/key/workbenches?page=3 - this is where the rel/prev details are - done for SEO But when clicking on this arrow, the URL loaded is different again - http://www.key.co.uk/en/key/workbenches#productBeginIndex:60&orderBy:5&pageView:list& I did not set this up, but I am concerned that the URL http://www.key.co.uk/en/key/workbenches?page=3 never actually loads, but it's linked to Google can crawl it. Is this a problem? I am looking to implement a view all option. Thank you
Intermediate & Advanced SEO | | BeckyKey0 -
Multiple Author Rich Snippets On A Q&A Forum Page
Hi, I work on a site that has a robust q&a forum. Members post questions and other members answer the questions. The answers can be lengthy, often by experts with Google+ pages and almost always by multiple member/commenters answering a particular question. Much like Moz's forum here. In order to get rich snippets results in search for a single Q&A page, what would happen if each of, for instance, 10 commenters on a page, were tagged as author? After all, the q/a forum pages have many authors, each as author of their own comments. Or, should I pick one comment out of many and call that member/commenter the author or something else? If it matters, the person asking the question in the forum is almost always not the expert providing a ton of detailed content. Also, a question might be 8 words. One answer might be 25 to 500 or more and their might be 5 to 10 different answers. Thanks! Cheers... Darcy
Intermediate & Advanced SEO | | 945010 -
Sharing same IP address as competitor - Pros & Cons?
Hey there! I was wondering is there were any particular 'Pros or Cons' to sharing the same server IP address as a competitors website which links back? Site 'A' = http://goo.gl/N1JUO // Stockists of Site 'B' brand products Site 'B' = http://goo.gl/fU9hc // Links to all Stockists of it products with a follow link including site 'A' It is desirable for site 'A' to rank above site 'B' to reduce the volume of visitors finding other stockists linked to from the stockists page of site 'B' when searching for site 'A' primary broadest keyword. However, site 'B' is one of site 'A' best in-bound links. So does it matter that site 'A' is sharing the same server IP address as site 'B'. Also should site 'A' have only 'no-follow' links to site 'B'? Look forward to your input fellow SEOMozers 🙂 Cheers! Ben
Intermediate & Advanced SEO | | chichesterdesign0 -
Navigation - Balancing UX & SEO
I'm currently evaluating our navigation in the course of a site relaunch. From reading a number of articles and posts on seoMOZ, here are the elements I've found important to consider: Use CSS (not Javascript) for the primary drop-down navigation menu Get rid of two design elements from our earlier days: The 30 something site-wide category links in the footer, and many no-followed internal links (in an attempt to sculpt PR) Keep all pages within 3 clicks of the homepage, and have ample cross-links within internal pages. The one major problem I'm facing is how to balance UX and SEO in the primary navigation bar. To illustrate, let's assume I sell Tennis equipment. If one of the top-level categories on my navigation bar was "Rackets", if I was designing purely with SEO in mind the category names would be: Tennis Rackets -> Wilson Tennis Rackets Head Tennis Rackets Prince Tennis Rackets ....as the full, three word anchor text will be most specific and valuable to pass reputation to the category pages. However, from a UX perspective, writing "Tennis Rackets" after each category is unnecessary, and it would look MUCH cleaner to instead have: Tennis Rackets -> Wilson Head Prince ....but this would obviously be less beneficial from a SEO standpoint for each individual, manufacturer racquet page as the entire search term ("Wilson Tennis Rackets") is not in the anchor text. As these links will be on every page of the site, I'm struggling with which to choose - clean navigation or improved SEO. My Questions: I would love to hear the communities thoughts on how to weigh the balance of these two - clean UX navigation vs. SEO-rich specific anchor text - in navigation. Also, I'd appreciate hearing if any of my original 3 assumptions for the re-design are off-base or incorrect. Thank you!
Intermediate & Advanced SEO | | AndrewY0 -
Reducing pages with canonical & redirects
We have a site that has a ridiculous number of pages. Its a directory of service providers that is organized by city and sub-category of the vertical. Each provider is on the main city page, then when you click on a category, it will only show those folks who offer that subcategory of this service. example: colorado/denver - main city page colorado/denver/subcat1 - subcategory page There are 37 subcategories. So, 38 pages that essentially have the same content - minus a provider or two - for each city. There are approx 40K locations in our database. So rough math puts us at 1.5 million results pages, with 97% of those pages being duplicate content! This is clearly a problem. But many of these obscure pages do rank and get traffic. A fair amount when you aggregate all these pages together. We are about to go through a redesign and want to consolidate pages so we can reduce the dupe content, get crawl budget allocated to more meaningful pages, etc. Here's what I'm thinking we should do with this site, and I would love to have your input: Canonicalize Before the redesign use the canonical tag on all the sub-category pages and push all the value from those pages (colorado/denver/subcat1, /subcat2, /subcat3... etc) to the main city page (colorado/denver/subcat1) 301 Redirect On the new site (we're moving to a new CMS) we don't publish the duplicate sub-category pages and do 301 redirects from the sub-category URLs to the main city page urls. We'd still have the sub-categories (keywords) on-page and use some Javascript filtering to narrow results. We could cut to the chase and just do the redirects, but would like to use canonicalization as a proof of concept internally at my company that getting rid of these pages is a good thing, or at least wont have a negative impact on traffic. i.e. by the time we are ready to relaunch traffic and value has been transfered to the /state/city page Trying to create the right plan and build my argument. Any feedback you have will help.
Intermediate & Advanced SEO | | trentc0