New indepth page for content marketing - feedback?
-
I finally figured out that to EARN quality links I need some great content that I can share. Content that is valuable to people.
So I created a (indepth?) article with some pretty sweet infographics. This is NEW to me. So I was hoping I could get some feedback on this before I attempt to promote it to media and industry publishers.
Here is the link: http://www.titanium-jewelry.com/jewelry-insurance-info.html
Would love your feedback and suggestions!
Thanks
ron
-
Yes, thank you Egol and Peter!
-
Had to come and give a thumbs up to this question and to all of the responses. Thank you for all of the suggestions and improvements regarding this question. Coming in to Q&A and seeing responses like this is one of the reasons why I love working at Moz. Thank you to all of the community members who give so freely of your time and expertise in Q&A!
-
Yes, that's much better. It's a lot more engaging I think.
Just a small technical issue with how the page displays in Chrome (and I would think Safari too). On all of the sets of bullet points, the first bullet point (but not the text of it) is aligned right. This is being caused by there being floats on each block of text (e.g. div, p etc) in your HTML being applied from your CSS.
Rather than going through and changing your CSS for each of the blocks, if you add just a clear:both to the ul in your CSS, that should fix it. So as follows:
ul {
clear: both;
}Otherwise, it's all OK. Good luck to you with this.
Peter
-
Nice work! I think that will have a much better chance of pulling traffic from search.
I think that there is still some potential here for more articles in this theme - which will strengthen this article in search.
How about a technical article about rings going down drains... .
<title>OMG! My Ring Went Down the Drain! How to Retrieve It.</title>
Don't panic! Don't run more water. If this was in a kitchen or bathroom sink your chances of getting it back are close to 100%. Here's what to do... we have photos to help you get it back step-by-step. Maybe a video.
<title>How to inventory and document your jewelry collection</title> How to use this for insurance claims, informing pawn shops and helping law enforcement after a theft. All the info you need and how to organize it. (also a great way to help your family know the value of your items after you are gone)
Lost your ring at the beach, in the lawn, etc? How to find it...
Lost your ring in the car? Where they usually hide....
There are a ton of articles in this vein. If you have all of them your site will start to get traction...
-
I made changes to the page based on what was recommended and I like it much better now.
Thanks guys! I'm so glad I'm part of moz.com with such great resources.
-
Some great pointers Egol. "OMG! My ring fell down the drain."... brilliant. As you say, taking an angle like that is going to make a sleepy subject much more sharable.
Peter
-
Thank you Egol!
Never thought this angle. My initial idea was to create something valuable that some jewelry industry blogs and news media blogs would mention and link to. So I thought after the page was perfected I would reach out to these people and mention that their readers might find this beneficial.
Now you have my brain swimming!
-
Hi Peter,
Thanks so much for the feedback. Yes sir, I do appreciate it!
Good call on the tips. I'm going back in there and editing right now.
I really appreciate it!
-
Nice work.
I think that this is the start of a great article. Agree with Peter that it could use a little editing.
But great start and great images.
This type of article is too valuable to give away. If I wrote it it would go on my site only and I would promote it by linking to it from my homepage, featuring it on my blog and mentioning it on relevant parts of my siite. I have a lot of traffic so it would probably be shared by my visitors. If I didn't have traffic like that they I might look to a couple blogs to see if they might mention it.
This article is targeting really difficult keywords. "Jewelry insurance".
I might change that if my site was not powerful enough to launch it to visiblity in the SERPs.
"Jewelry Insurance" is a sleepy subject.
If you change the focus to.... "OMG! My jewelry was stolen".... "OMG! My ring fell down the drain." Then you have an article that personizes the subject and makes it much more sharable. IF someone posts on the web that they had this type of loss, then helpful people might link to your article as a source of guidance.
"What to do when your jewelry is stolen"... is URGENT, thus highly sharable...... while "jewelry insurance" is SLEEPY.
So, I would refocus.
Good luck.
-
Hi Ron
I like the page a lot and the graphics look really good. There's a good amount of content which is good for indexing of course.
From a readability point of view, I think it needs some work though. You make a good point at the start that people are not that motivated to read about insurance and you are absolutely correct. But I don't think you need to say that - especially in the opening sentence. For me it's a negative start. I would lose that first sentence completely.
To make the page more readable I think you need to break it up a bit. You have done that well with the sub-headings, but I think you need to condense the paragraphs or split them to make them more bite size. Consider using bullet points in places to cover the points you want to make in some paragraphs - and use bolded text where you want to emphasise something - it will give the page a bit of a lift visually.
Having said there is a good amount of content which is great for indexing, it may be worth reading through and seeing if there is anything you can cut out. I know that sounds counter-intuitive from an SEO indexing point of view, but sometimes less is more even for search engines. More text, doesn't mean more relevance for Google, but clearer more understandable sentences would do.
All in though, good job. I hope my comments are helpful.
All the best to you with this,
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content reported on WMT for 301 redirected content
We had to 301 redirect a large number of URL's. Not Google WMT is telling me that we are having tons of duplicate page titles. When I looked into the specific URL's I realized that Google is listing an old URL's and the 301 redirected new URL as the source of the duplicate content. I confirmed the 301 redirect by using a server header tool to check the correct implementation of the 301 redirect from the old to the new URL. Question: Why is Google Webmaster Tool reporting duplicated content for these pages?
Intermediate & Advanced SEO | | SEOAccount320 -
My landing page changed in google's serp. I used to have a product page now I have a pdf?
I have been optimizing this page for a few weeks now and and have seen our page for up from 23rd to 11th on the serp's. I come to work today and not only have I dropped to 15 but I've also had my relevant product page replaced by this page . Not to mention the second page is a pdf! I am not sure what happened here but any advice on how I could fix this would be great. My site is www.mynaturalmarket.com and the keyword I'm working on is Zyflamend.
Intermediate & Advanced SEO | | KenyonManu3-SEOSEM0 -
Copying my Facebook content to website considered duplicate content?
I write career advice on Facebook on a daily basis. On my homepage users can see the most recent 4-5 feeds (using FB social media plugin). I am thinking to create a page on my website where visitors can see all my previous FB feeds. Would this be considered duplicate content if I copy paste the info, but if I use a Facebook social media plugin then it is not considered duplicate content? I am working on increasing content on my website and feel incorporating FB feeds would make sense. thank you
Intermediate & Advanced SEO | | knielsen0 -
Video Content, created for links back to our domain landing page.. the right way to do it?
Hi We've just finished a great bit of video content for a page we're trying to push up the serps. I've done some reading around but there are lots of conflicting views. We have created this content (its a city guide) for the purpose of becoming the resource on this topic but we are a new site and we need the links we hope to generate from this, we don't want the links to youtube. Where would you upload the video? Everywhere? One place? Vimeo? Thanks
Intermediate & Advanced SEO | | xoffie0 -
Having a hard time with duplicate page content
I'm having a hard time redirecting website.com/ to website.com The crawl report shows both versions as duplicate content. Here is my htaccess: RewriteEngine On
Intermediate & Advanced SEO | | cgman
RewriteBase /
#Rewrite bare to www
RewriteCond %{HTTP_HOST} ^mywebsite.com
RewriteRule ^(([^/]+/)*)index.php$ http://www.mywebsite.com/$1 [R=301,L] RewriteCond %{REQUEST_FILENAME} !-d
RewriteCond %{REQUEST_FILENAME}.php -f
RewriteRule ^(.*)$ $1.php [NC,L]
RewriteCond %{HTTP_HOST} !^.localhost$ [NC]
RewriteRule ^(.+)/$ http://%{HTTP_HOST}$1 [R=301,L] I added the last 2 lines after seeing a Q&A here, but I don't think it has helped.0 -
301 - should I redirect entire domain or page for page?
Hi, We recently enabled a 301 on our domain from our old website to our new website. On the advice of fellow mozzer's we copied the old site exactly to the new domain, then did the 301 so that the sites are identical. Question is, should we be doing the 301 as a whole domain redirect, i.e. www.oldsite.com is now > www.newsite.com, or individually setting each page, i.e. www.oldsite.com/page1 is now www.newsite.com/page1 etc for each page in our site? Remembering that both old and new sites (for now) are identical copies. Also we set the 301 about 5 days ago and have verified its working but haven't seen a single change in rank either from the old site or new - is this because Google hasn't likely re-indexed yet? Thanks, Anthony
Intermediate & Advanced SEO | | Grenadi0 -
Google consolidating link juice on duplicate content pages
I've observed some strange findings on a website I am diagnosing and it has led me to a possible theory that seems to fly in the face of a lot of thinking: My theory is:
Intermediate & Advanced SEO | | James77
When google see's several duplicate content pages on a website, and decides to just show one version of the page, it at the same time agrigates the link juice pointing to all the duplicate pages, and ranks the 1 duplicate content page it decides to show as if all the link juice pointing to the duplicate versions were pointing to the 1 version. EG
Link X -> Duplicate Page A
Link Y -> Duplicate Page B Google decides Duplicate Page A is the one that is most important and applies the following formula to decide its rank. Link X + Link Y (Minus some dampening factor) -> Page A I came up with the idea after I seem to have reverse engineered this - IE the website I was trying to sort out for a client had this duplicate content, issue, so we decided to put unique content on Page A and Page B (not just one page like this but many). Bizarrely after about a week, all the Page A's dropped in rankings - indicating a possibility that the old link consolidation, may have been re-correctly associated with the two pages, so now Page A would only be getting Link Value X. Has anyone got any test/analysis to support or refute this??0 -
Creating new pages for geo targeted keywords
What's the best way to go about creating new pages for geo targeted keywords for a business? I ask because, these keywords are areas that they provide service to, but the brick and mortar business is not located. I've already run into problems trying to put too many locations onto one page. What's the best way to attack content for these new pages in order to get these geo keywords in there?
Intermediate & Advanced SEO | | MichaelWeisbaum0